360° Coverage : 'Twitter-jacked': The risk of social media marketing

1 Updates

'Twitter-jacked': The risk of social media marketing

Feb 21 2013, 5:34am CST | by

Washington, Feb 21 (IANS/RIA Novosti) Two American companies have been "Twitter-jacked" this week, taken over by hackers posting crass messages to corporate Twitter pages and replacing corporate logos with those of competitors, further illustrating the often daunting tasks companies face as they strive to manage their social media feeds.

Washington, Feb 21 (IANS/RIA Novosti) Two American companies have been "Twitter-jacked" this week, taken over by hackers posting crass messages to corporate Twitter pages and replacing corporate...

Filed under: news

YouTube Videos

 
 
 

1 year ago

'Twitter-jacked': The risk of social media marketing

Feb 21 2013, 5:34am CST | by

Washington, Feb 21 (IANS/RIA Novosti) Two American companies have been "Twitter-jacked" this week, taken over by hackers posting crass messages to corporate Twitter pages and replacing corporate logos with those of competitors, further illustrating the often daunting tasks companies face as they strive to manage their social media feeds.

Washington, Feb 21 (IANS/RIA Novosti) Two American companies have been "Twitter-jacked" this week, taken over by hackers posting crass messages to corporate Twitter pages and replacing corporate logos with those of competitors, further illustrating the often daunting tasks companies face as they strive to manage their social media feeds.

"Managing social media accounts is truly a 24X7 job," said Nicole Siobal, president and co-founder of Social Butterflye, a branding agency that assists startups with creating and managing their digital presence.

"If you do find your brand has become the target of a hacker, it's really important to get ahead of it, and put a statement out right away," she said.

That's just what global fast food chain Burger King attempted to do Monday, when its official Twitter account was taken over by hackers who replaced the company's logo with rival McDonald's.

"We just got sold to McDonalds," the hackers Tweeted to Burger King's more than 83,000 followers.

Dozens of tweets followed over the course of several hours, including some that contained references to drug use and laced with obscenities.

Representatives from Burger King said they quickly contacted Twitter to temporarily suspend the account and put out a statement to its customers apologizing for the hack.

On Tuesday, automobile company Jeep fell victim to a similar hack, this time the culprits sent out Tweets promoting rival automaker Cadillac's vehicles.

"Sorry guys no more Jeep production because we caught our CEO doing this," said one of the hackers' Tweets linking to a photo of a man using drugs.

Later, Jeep tweeted, "Hacking: Definitely not a #Jeep thing. We're back in the driver's seat!"

To avoid being "Twitter-jacked", Twitter suggested users create complex passwords of at least 10 characters, which should include upper and lower case characters, numbers, and symbols.

"You should always use a unique password for each website you use; that way, if one account gets compromised, the rest are safe," Twitter said on its website.

But not all social media blunders are caused by hackers. Jeep's parent company Chrysler was met with a social media firestorm stemming from a video posted to the automakers' YouTube channel.

On Friday, following the explosion of a meteorite that crashed into Russia's Chelyabinsk region injuring more than 1,000 people, Chrysler posted a four-second video, "overlaying an image of the super-fast Dodge Viper sports car onto actual video footage of the giant meteor that exploded over Russia", Forbes.com reported.

The video, deemed insensitive by critics due to the mass destruction and numerous injuries the meteorite caused in Russia was quickly pulled. A spokesman for Chrysler told Forbes, they are working to investigate the origin of the clip.

Siobal said the incident involving the Chrysler meteor clip could have been avoided if there was more collaboration between internal communication teams.

"In the social media world, oftentimes people don't understand that public relations and corporate communications is a major part of the equation," Siobal said in an interview with RIA Novosti Wednesday.

Siobal added that while the video was creative and catchy from a social media standpoint, a public relations professional would have instantly noticed that it could have been perceived as inappropriate due to the severity of the damage the meteorite caused.

--IANS/RIA Novosti

rd/vt

IANS

Source: IANS

 

Don't miss ...

 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

blog comments powered by Disqus

Latest stories

OPEC daily basket price closes lower
Vienna, July 31 (IANS) The basket of 12 crude oils of the Organization of Petroleum Exporting Countries (OPEC) stood at $105.21 a barrel Wednesday, against $105.44 Tuesday, according to the OPEC Secretariat.
 
 
Ebola outbreak not a global threat: Report
London, July 31 (IANS) The deadly Ebola virus does not pose a global threat, a latest report has claimed, adding that as long as the virus continues to infect people in Liberia, Guinea and Sierra Leone, there is small risk of more long-distance export of the disease.
 
 
Getting chatty with meow chat
New York, July 31 (IANS) A new chat app is on the prowl, stalking users on social networks like a cat.
 
 
Mexican journalist murdered at home
Mexico City, July 31 (IANS/EFE) A Mexican journalist was found stabbed to death in his home in the town of Guadalupe in the country's north central Zacatecas, sources said Thursday.
 
 
 

Latest from the Network

Indian wrestler Geetika gets silver
Glasgow, July 31 (IANS) India's Geetika Jakhar had to settle for the silver medal after she lost the women's freestyle 63 kg final to Canada's Danielle Lappage in the 2014 Commonwealth Games at the SECC Hall here...
Read more on Sport Balla
 
Yogeshwar wins fifth wrestling gold for India
Glasgow, July 31 (IANS) Olympic bronze medallist Yogeshwar Dutt won the fifth wrestling gold medal for India beating Jevon Balfour of Canada in the final of the men's freestyle 65kg category in the 2014 Commonwealth...
Read more on Sport Balla
 
China launches fresh drive against corruption
Beijing, July 31 (IANS) China's top anti-graft agency has sent 13 inspection teams across the country in its fresh crackdown on official misconduct. Inspectors will oversee the performance of officials in the...
Read more on Politics Balla
 
Dipa first Indian woman to clinch CWG gymnastics medal
Glasgow, July 31 (IANS) Dipa Karmakar became the first Indian woman and the second person from the country to clinch a historic Commonwealth Games medal in artistic gymnastics when she won the women's vault bronze at...
Read more on Sport Balla
 
Drew Barrymore's half-sister death an accident?
Drew Barrymore's half-brother doesn't believe their half-sister committed suicide. Jessica Barrymore was found dead in her car by a neighbor on Tuesday (07.29.14) with pills reportedly scattered around her but John...
Read more on Celebrity Balla
 
Kate Hudson: 'Heath Ledger was best kisser'
Kate Hudson says Heath Ledger was her best ever on-screen kiss. The 35-year-old actress - who has sons Ryder, 10, from her marriage to Matt Bellamy, and Bingham, three, with fiance Matt Bellamy - has shared smooches...
Read more on Celebrity Balla
 
Cameron Diaz and Benji Madden considering marriage?
Cameron Diaz and Benji Madden have ''already discussed marriage''. Although the 41-year-old actress and the 35-year-old musician have only been dating for a few months, they are already practically living together and...
Read more on Celebrity Balla
 
Conan O'Brien won't follow celebrities
Conan O'Brien refuses to follow celebrities on Twitter. The 51-year-old talk show host randomly selected one person to follow in 2010 - fan Sarah Killen - and has yet to add to his list, often refusing celebrity pals...
Read more on Celebrity Balla
 
Indian wrestler Babita wins gold
Glasgow, July 31 (IANS) Indian wrestler Babita Kumari put on a stunning show to win the gold medal beating Canada's Brittanee Laverdure in the final of the women's 55kg freestyle category in the 2014 Commonwealth Games...
Read more on Sport Balla
 
Muslim priest killed in China, two arrested
Beijing, July 31 (IANS) At least two suspects were shot dead and another arrested after an imam of China's largest mosque was murdered in a city in the country's restive Xinjiang region, police said Thursday. Jume...
Read more on Politics Balla