360° Coverage : 'Twitter-jacked': The risk of social media marketing

1 Updates

'Twitter-jacked': The risk of social media marketing

Feb 21 2013, 5:34am CST | by

Washington, Feb 21 (IANS/RIA Novosti) Two American companies have been "Twitter-jacked" this week, taken over by hackers posting crass messages to corporate Twitter pages and replacing corporate logos with those of competitors, further illustrating the often daunting tasks companies face as they strive to manage their social media feeds.

Washington, Feb 21 (IANS/RIA Novosti) Two American companies have been "Twitter-jacked" this week, taken over by hackers posting crass messages to corporate Twitter pages and replacing corporate...

Filed under: news

YouTube Videos

 
 
 

1 year ago

'Twitter-jacked': The risk of social media marketing

Feb 21 2013, 5:34am CST | by

Washington, Feb 21 (IANS/RIA Novosti) Two American companies have been "Twitter-jacked" this week, taken over by hackers posting crass messages to corporate Twitter pages and replacing corporate logos with those of competitors, further illustrating the often daunting tasks companies face as they strive to manage their social media feeds.

Washington, Feb 21 (IANS/RIA Novosti) Two American companies have been "Twitter-jacked" this week, taken over by hackers posting crass messages to corporate Twitter pages and replacing corporate logos with those of competitors, further illustrating the often daunting tasks companies face as they strive to manage their social media feeds.

"Managing social media accounts is truly a 24X7 job," said Nicole Siobal, president and co-founder of Social Butterflye, a branding agency that assists startups with creating and managing their digital presence.

"If you do find your brand has become the target of a hacker, it's really important to get ahead of it, and put a statement out right away," she said.

That's just what global fast food chain Burger King attempted to do Monday, when its official Twitter account was taken over by hackers who replaced the company's logo with rival McDonald's.

"We just got sold to McDonalds," the hackers Tweeted to Burger King's more than 83,000 followers.

Dozens of tweets followed over the course of several hours, including some that contained references to drug use and laced with obscenities.

Representatives from Burger King said they quickly contacted Twitter to temporarily suspend the account and put out a statement to its customers apologizing for the hack.

On Tuesday, automobile company Jeep fell victim to a similar hack, this time the culprits sent out Tweets promoting rival automaker Cadillac's vehicles.

"Sorry guys no more Jeep production because we caught our CEO doing this," said one of the hackers' Tweets linking to a photo of a man using drugs.

Later, Jeep tweeted, "Hacking: Definitely not a #Jeep thing. We're back in the driver's seat!"

To avoid being "Twitter-jacked", Twitter suggested users create complex passwords of at least 10 characters, which should include upper and lower case characters, numbers, and symbols.

"You should always use a unique password for each website you use; that way, if one account gets compromised, the rest are safe," Twitter said on its website.

But not all social media blunders are caused by hackers. Jeep's parent company Chrysler was met with a social media firestorm stemming from a video posted to the automakers' YouTube channel.

On Friday, following the explosion of a meteorite that crashed into Russia's Chelyabinsk region injuring more than 1,000 people, Chrysler posted a four-second video, "overlaying an image of the super-fast Dodge Viper sports car onto actual video footage of the giant meteor that exploded over Russia", Forbes.com reported.

The video, deemed insensitive by critics due to the mass destruction and numerous injuries the meteorite caused in Russia was quickly pulled. A spokesman for Chrysler told Forbes, they are working to investigate the origin of the clip.

Siobal said the incident involving the Chrysler meteor clip could have been avoided if there was more collaboration between internal communication teams.

"In the social media world, oftentimes people don't understand that public relations and corporate communications is a major part of the equation," Siobal said in an interview with RIA Novosti Wednesday.

Siobal added that while the video was creative and catchy from a social media standpoint, a public relations professional would have instantly noticed that it could have been perceived as inappropriate due to the severity of the damage the meteorite caused.

--IANS/RIA Novosti

rd/vt

IANS

Source: IANS

 

Don't miss ...

 

<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

blog comments powered by Disqus

Latest stories

NASA's flying saucer among 'Best of What's New'
Washington, Nov 22 (IANS) NASA's Low-Density Supersonic Decelerator (LDSD), a spacecraft that aims to facilitate the safe landing of future Mars missions, has earned a place in the the Popular Science magazine's "Best Of What's New" list.
 
 
Indian helping to light up Gambia (Diaspora Feature)
Banjul (Gambia), Nov 22 (IANS) Like many Indians who are proving to be philanthropists around Africa, Ram Mohan has set up a social business called Comafrique Intelizon Initiative and has embarked on the replacement of candles in villages in the Gambia with solar lights from India.
 
 
Leopards in human areas not conflict animals: Study
New Delhi, Nov 22 (IANS) Leopards in human areas are not always "stray" or "conflict" animals but residents with strategies to thrive in human dominated areas, says the first GPS-based study of leopards in India.
 
 
Golf courses are hotspots for ticks
Washington, Nov 22 (IANS) Golf courses are prime habitats for ticks, the tiny bloodsucking creatures, says a new study.
 
 
 

Latest from the Network

Pune FC aim for semi-spot in King's Cup
Thimpu, Nov 22 (IANS) Pune FC will be up against fellow Indian side Assam State Electricity Board (ASEB) in a crucial third round group stage encounter of the King's Cup at the Changlimithang Stadium here Sunday. The...
Read more on Sport Balla
 
We're doing okay: Zak after Robin Williams' death
Los Angeles, Nov 22 (IANS) Late actor-comedian Robin Williams' son Zak says that the family is still coming to terms with life after the actor's death. Zak, 31, opened up about how his family is coping since his...
Read more on Celebrity Balla
 
Indian golfers Shiv, Chiragh tied 13th, 14th at Manila
Manila, Nov 22 (IANS) Indian golfers Shiv Kapur and Chiragh Kumar fired five-under 67 each to finish tied 13th and joint 14th, respectively, after the third round of the $1 million Manila Masters at the par-72 Manila...
Read more on Sport Balla
 
Saarc panel decides to close regional centres
Kathmandu, Nov 22 (IANS) The Saarc Programming Committee, meeting here Saturday for its 49th session ahead of the 18th Saarc Summit, has decided to close down three regional centres and merge four others, bringing down...
Read more on Politics Balla
 
Nepal-India border to be sealed during Modi visit
Kathmandu, Nov 22 (IANS) Some parts of the Nepal-India border will be sealed during Indian Prime Minister Narendra Modi's visit to Lumbini, the birthplace of Lord Buddha, an official said here Saturday. Three...
Read more on Politics Balla
 
Australia rest pace trio ahead of India series
Melbourne, Nov 22 (IANS) Cricket Australia (CA) Saturday opted to rest pace trio Mitchell Johnson, Peter Siddle and Josh Hazlewood for the upcoming Sheffield Shield round matches, keeping in mind the upcoming Test...
Read more on Sport Balla
 
Kanye West 'obsessed' with Kim's photoshoot
Kanye West is ''obsessed'' with Kim Kardashian West's nude photoshoot. The 37-year-old rapper, who has 17-month-old daughter North with the reality TV star, is so proud of his wife for baring all and is planning to put...
Read more on Celebrity Balla
 
Lady Gaga: Sir Elton John 'saved' me
Lady Gaga was ''saved'' by Sir Elton John. The 'Pokerface' hitmaker - who battled a drug addiction for two years - has revealed how the 'Candle In The Wind' star helped her through the hard times. She said: ''It's...
Read more on Celebrity Balla
 
Sir Paul McCartney earns £60k a day
Sir Paul McCartney made £60,000 a day last year. Figures obtained by the Sun newspaper show that The Beatles star raked in £22 million over the 12 months as a director of his music firm. Paul was paid £15 million in...
Read more on Celebrity Balla
 
Kelly Brook's new man
Kelly Brook has reportedly found a new man. The 34-year-old model - who spectacularly split from David McIntosh in September this year - is believed to be dating model, James Crabtree, after the pair were seen out and...
Read more on Celebrity Balla