360° Coverage : Marketing Veteran Howard Davidson of Arlington, MA Expands...

Marketing Veteran Howard Davidson of Arlington, MA Expands Crakerjack Marketing to Deliver Marketing Services in Boston, MA

Crackerjack Marketing Starts Up Again to Serve Startups and Small Businesses

Sep 9 2013, 8:10am CDT | by PR.com

Arlington, MA, September 09, 2013 --(PR.com)-- Arlington-based marketing consultant Howard Davidson announces the expansion of Crackerjack Marketing, a team of five offering web design and development, e-mail and social media marketing, content writing, event planning and marketing strategy consultation services to diverse Greater Boston startup companies and small businesses, as well as larger marketing agencies that need help in smaller areas.

“Crackerjack is poised to take a share of the market because larger agencies are focusing on large projects, strategy, SEO, user experience and big campaigns,” said Davidson, who founded his agency in May 2012. “They focus on what they do best and call upon Crackerjack as a trusted partner to handle important but smaller components of the overall marketing.”

Davidson is tapping into the rising market for small ad agencies, which MediaJobs.com considers to be “among the hottest trends in the digital media landscape.” As the demand for digital marketing and the globalization of companies and their markets continue to increase, more larger companies are enlisting smaller agencies for marketing, even diversifying their agencies for different kinds of promotions to different audiences, cultures, nations, etc. The companies thus keep their options for creative product and service presentation open, as opposed to sticking with a large agency “old guard” with firmly set strategies that don’t flex with the market diversity.

For instance, MediaJobs reports that a fledgling Chicago marketer is set to gain a client in Taco Bell. A Raleigh, N.C.-based small ad agency doubled its revenue between 2010 and 2011, after starting up in 2009 with no clients, and won AdAge’s 2013 “Small Agency of the Year” award. A Brooklyn-based startup has gained more than 50 clients in three years, including big names like Amazon.com, Need Supply and Urban Outfitters, due in part to their “stay lean and think digital” philosophy of keeping the firm small, bringing in rotating freelancers when needed, and working closely with their clients from the beginning to develop their desired brand messages. Davidson will continue to capitalize on this trend as he expands Crackerjack’s client base.

Prior to founding Crackerjack, Davidson was a marketing consultant, manager, director and chief strategy officer for a variety of Boston-area companies and marketers: graphic design firm Metropolis Creative, online jeweler Gemvara, digital engagement agency Piehead, blog writing service messageAMP (now Indivly Magic), and influence marketing agency influencers@. He holds a degree from Massachusetts College of Art.

For more information about Crackerjack Marketing, e-mail info(at)crackerjackmarketing(dot)com, or visit crackerjackmarketing.co. Also visit Howard Davidson’s blogs, crackerjackmarketing.co/blog/ and howardjdavidson.com/.

Contact Information:
Crackerjack Marketing
Howard Davidson
617-771-7922
Contact via Email
www.crackerjackmarketing.co

Read the full story here: http://www.pr.com/press-release/514810

Press Release Distributed by PR.com

Source: PR.com

 
 
 

blog comments powered by Disqus

Latest stories

Russia allows buffalo meat imports from India
Moscow, Dec 4 (IANS/TASS) Russia has allowed imports of buffalo meat from India, the country's veterinary regulator said Thursday.
 
 
New guidelines for prostate cancer testing
Melbourne, Dec 4 (IANS) Prostate cancer checks in Australia are set to improve after cancer agencies and health experts reached an agreement on new testing guidelines at the World Cancer Congress (WCC) currently being held in Melbourne.
 
 
Australian researcher discovers first artwork by early human
Sydney, Dec 4 (IANS) An Australian researcher has discovered what is believed to be the first artwork created by a human.
 
 
Insects compete with rats to clear garbage
New York, Dec 4 (IANS) Insects play a very important role in cleaning up cities and they compete with other pests like rats and pigeons in their endeavour, a study has said.
 
 
 

Latest from the Network

Australian researcher discovers first artwork by early human
Sydney, Dec 4 (IANS) An Australian researcher has discovered what is believed to be the first artwork created by a human. The simple zigzag pattern found on a fossilized shell from the Indonesian island of Java has...
Read more on Celebrity Balla
 
Insects compete with rats to clear garbage
New York, Dec 4 (IANS) Insects play a very important role in cleaning up cities and they compete with other pests like rats and pigeons in their endeavour, a study has said. Scientists sampled arthropods - such as...
Read more on Business Balla
 
School headmaster shot dead in Pakistan
Islamabad, Dec 4 (IANS) Unidentified gunmen Thursday killed the headmaster of a private school in Pakistan's Balochistan province. Police officials said the armed men opened fire at the vehicle of Zahid Ali,...
Read more on Politics Balla
 
Four more bodies recovered from sunken South Korean ship
Seoul, Dec 4 (IANS) Four more bodies were recovered Thursday from a sunken South Korean fishing ship in the Bering Sea, the foreign ministry here said. This increased the toll to 16, including six South Koreans and 10...
Read more on Politics Balla
 
Lesbian couple asked to desist in London restaurant
London, Dec 4 (IANS) A lesbian couple in a London restaurant was asked to desist by a staff member, who asked them to "stop what you are doing". Lydia Cawson, 29, said that she and her girlfriend were asked by a staff...
Read more on Politics Balla
 
Oxford Dictionaries to add 1,000 new words
London, Dec 4 (IANS) 'Mamil' (middle-aged man in Lycra), 'silvertail' (a person who is socially prominent or who displays social aspirations) and 'crony capitalism' are among the 1,000 new words to be added to...
Read more on Celebrity Balla
 
Oceans play key role in global 'warming hiatus'
London, Dec 4 (IANS) Increased heat uptake across three oceans - North Atlantic, the Southern Ocean and Equatorial Pacific Ocean - is the likely cause of the 'warming hiatus' -- the current decade-long slowdown in...
Read more on Politics Balla
 
Novel imaging to identify if TB drugs are working
Washington, Dec 4 (IANS) Tuberculosis patients who are not cured of the infection can develop multi-drug resistant TB and have to take as many as six drugs for two years. Now, researchers at University of Pittsburgh...
Read more on Business Balla
 
PM makes first appointment to High Court of Australia
Canberra, Dec 4 (IANS) Prime Minister Tony Abbott's government Thursday appointed former Victorian Supreme Court judge Geoffrey Nettle as the next Justice of the High Court of Australia. Attorney General George...
Read more on Politics Balla
 
18 suspected militants killed in Pakistan airstrikes
Islamabad, Dec 4 (IANS) At least 18 suspected militants were killed Thursday in airstrikes conducted by Pakistan Air Force fighter jets in North Waziristan. According to officials, the airstrikes were conducted in...
Read more on Politics Balla