360° Coverage : UAE bank creates buzz in social media

1 Updates
UAE bank creates buzz in social media
Photo Credit: , Getty Images

UAE bank creates buzz in social media

Sep 11 2013, 4:06am CDT | by IANS

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations. The bank...

Filed under: news

YouTube Videos

 
 
 

1 year ago

UAE bank creates buzz in social media

Sep 11 2013, 4:06am CDT | by IANS

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

The bank launched its social media programme in August 2012, focussing on a Facebook page and appropriate use of a Twitter feed.

Facebook was ranked as the most engaging of the bank's social media platforms, as Emirates NBD became the first in the United Arab Emirates (UAE) to have built a following of more than 122,000 fans by August 2013.

Aimed at instantly highlighting relevant news, Emirates NBD's official Twitter account @EmiratesNBD keeps followers updated with bilingual tweets about all matters related to the bank.

In addition, the bank has another Twitter account @ENBDdeals to showcase special offers and discounts, enabling customers to take advantage of the best deals in real time, including food and beverage and travel deals being offered by the bank in coordination with its partners.

Twitter followers in this account have grown over 100-fold since the launch and the micro-blogging feed now reaches more than 16,000 followers.

Emirates NBD also has an Instagram platform that it uses to host and promote photography competitions, including one the bank launched last year to depict the festive spirit in the UAE on the occasion of its 41st National Day.

The competition received an overwhelming response, with more than 1,000 user-generated photographic entries.

The bank's social media network has also created a significant positive impact on customer relations with more than 70 per cent of customer issues being resolved within a few hours.

"Emirates NBD is committed to the path of technology and innovation and aims to utilise the power of social media to keep our customers engaged," said Vikram Krishna, the bank's head of group marketing and customer experience.

"We are aware that customers are increasingly managing their lives through social media and internet-enabled platforms, and have developed a significant suite of communication tools across a range of social networks and applications," Krishna added.

--IANS/WAM

ab/vm

IANS

Source: IANS

 

Don't miss ...

 

blog comments powered by Disqus

Latest stories

The Black Friday 2014 Sales You can Shop Today 11/26
The Black Friday 2014 Sales You can Shop Today 11/26
Over 20 Black Friday 2014 sales are already launched. Get the deals early to get your head free for the hard to get Black Friday deals to be released on Thanksgiving Day.
 
 
Pakistan blocks three Saarc connectivity pacts; Modi, Sharif avoid meeting (Roundup)
Kathmandu, Nov 26 (IANS) Pakistan Wednesday played spoilsport by blocking three major Saarc connectivity projects initiated by India, even as Indian Prime Minister Narendra Modi conspicuously avoided meeting his Pakistani counterpart Nawaz Sharif while he met five other South Asian leaders here.
 
 
One-third of Libyans suffer mental health problems: Report
Tripoli, Nov 26 (IANS) Human rights violations in Libya have left nearly a third of the population suffering from mental health problems, according to a new report.
 
 
1.7 kg of drugs found in Iranian's stomach
Tehran, Nov 26 (IANS) Narcotics weighing 1.7 kg have been found in the stomach of a 20-year-old man in Iran's northeastern Khorasan Razavi province, police said.
 
 
 

Latest from the Network

The Black Friday 2014 Sales You can Shop Today 11/26
While most Black Friday 2014 ads state that Black Friday 2014 sales start on Thanksgiving Day, we are already seeing more than 20 Black Friday sales that are live online and even several that launched in stores. The...
Read more on Celebrity Balla
 
Tori Spelling wants to display breast implants
Tori Spelling wants to get her breast implants removed and display them in a glass dome on her wall. The 41-year-old reality TV star is keen to have her fake boobs taken out because they have ''expired and recalled''...
Read more on Celebrity Balla
 
Prince leaves social media
Prince has removed himself from social media. The 'Little Red Corvette' hitmaker has deleted his Instagram, Twitter and Facebook accounts and removed his work from YouTube and Soundcloud, just a year after joining the...
Read more on Celebrity Balla
 
Party-pooper Pharrell Williams
Pharrell Williams says asking him if he wants to go out partying is like asking a McDonalds worker ''if they want chicken nuggets for dinner''. Despite being a successful singer, the 41-year-old star insists he's not a...
Read more on Celebrity Balla
 
43 IS militants killed in clashes with Iraqi Kurds
Mosul (Iraq), Nov 26 (IANS/EFE) At least 43 members of the Islamic State (IS) Sunni radical group were killed in clashes with Peshmerga Kurdish troops near the strategic Mosul Dam near the northern Iraqi city by that...
Read more on Politics Balla
 
Five soldiers killed in Yemen Al Qaeda attack
Sanaa, Nov 26 (IANS) Five soldiers were killed in a massive attack by suspected Al Qaeda miltants against a Yemeni military base in the southeastern province of Shabwa Wednesday, a police source said. The source told...
Read more on Politics Balla
 
Pakistan blocks three Saarc connectivity pacts; Modi, Sharif avoid meeting (Roundup)
Kathmandu, Nov 26 (IANS) Pakistan Wednesday played spoilsport by blocking three major Saarc connectivity projects initiated by India, even as Indian Prime Minister Narendra Modi conspicuously avoided meeting his...
Read more on Politics Balla
 
IS pamphlets distributed in Pakistan
Islamabad, Nov 26 (IANS) Unidentified people have distributed pamphlets of the Islamic State (IS) Sunni radical group in Pakistan's South Waziristan tribal region, residents who have seen the pamphlets said Wednesday...
Read more on Politics Balla
 
Three policemen shot dead in Egypt's Sinai
Cairo, Nov 26 (IANS) A police officer and two recruits were shot dead Wednesday by unidentified gunmen in Arish city in North Sinai province, a security source told Xinhua. "The militants set an ambush for a police...
Read more on Politics Balla
 
Ferguson burns as racial protests spread across US
Washington, Nov 26 (IANS) As night fell, Missouri state in midwestern United States deployed more security forces to quell violence in Ferguson after a grand jury failed to indict a white police officer in the August...
Read more on Politics Balla