1 Updates
UAE bank creates buzz in social media
Photo Credit: , Getty Images

UAE bank creates buzz in social media

Sep 11 2013, 4:06am CDT | by IANS

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations. The bank...

Filed under: news

YouTube Videos

 
 
 

45 weeks ago

UAE bank creates buzz in social media

Sep 11 2013, 4:06am CDT | by IANS

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

The bank launched its social media programme in August 2012, focussing on a Facebook page and appropriate use of a Twitter feed.

Facebook was ranked as the most engaging of the bank's social media platforms, as Emirates NBD became the first in the United Arab Emirates (UAE) to have built a following of more than 122,000 fans by August 2013.

Aimed at instantly highlighting relevant news, Emirates NBD's official Twitter account @EmiratesNBD keeps followers updated with bilingual tweets about all matters related to the bank.

In addition, the bank has another Twitter account @ENBDdeals to showcase special offers and discounts, enabling customers to take advantage of the best deals in real time, including food and beverage and travel deals being offered by the bank in coordination with its partners.

Twitter followers in this account have grown over 100-fold since the launch and the micro-blogging feed now reaches more than 16,000 followers.

Emirates NBD also has an Instagram platform that it uses to host and promote photography competitions, including one the bank launched last year to depict the festive spirit in the UAE on the occasion of its 41st National Day.

The competition received an overwhelming response, with more than 1,000 user-generated photographic entries.

The bank's social media network has also created a significant positive impact on customer relations with more than 70 per cent of customer issues being resolved within a few hours.

"Emirates NBD is committed to the path of technology and innovation and aims to utilise the power of social media to keep our customers engaged," said Vikram Krishna, the bank's head of group marketing and customer experience.

"We are aware that customers are increasingly managing their lives through social media and internet-enabled platforms, and have developed a significant suite of communication tools across a range of social networks and applications," Krishna added.

--IANS/WAM

ab/vm

IANS

Source: IANS

 

Don't miss ...

 

blog comments powered by Disqus

Latest stories

Lenovo to take on Google Glass
New York, July 28 (IANS) Lenovo is developing a wearable smart glass similar to Google Glass with an external battery to be worn on the neck.
 
 
New genetic risk factors for Parkinson's discovered
Washington, July 28 (IANS) In what could lead to new treatment for Parkinson's disease, scientists have identified 24 genetic risk factors involved in the disease, including six that had not been previously identified.
 
 
Device to help neuroscientists analyse 'big data'
New York, July 28 (IANS) In the era of unprecedented quantities of information via web, mobile and other internet-based operations, here comes a new device that can help neuroscientists make sense of the "big data".
 
 
Coming, lighter batteries with more life
New York, July 28 (IANS) You may soon be able to have a cell phone with double or triple the battery life as researchers have taken a big step towards accomplishing what battery designers have been trying to do for decades - design a pure lithium anode.
 
 
 

Latest from the Network

Forget injection, pills to cure hardest-to-treat hepatitis C
London/Mumbai, July 28 (IANS) On this World Hepatitis Day, there's good news for patients, particularly from India, for those suffering from hepatitis C. Two new pill-only antiviral drug regimens could provide shorter...
Read more on Business Balla
 
Lenovo to take on Google Glass
New York, July 28 (IANS) Lenovo is developing a wearable smart glass similar to Google Glass with an external battery to be worn on the neck. The device will have a five-megapixel camera, voice recognition and gesture...
Read more on Apple Balla
 
Piper Perabo weds
Piper Perabo has gotten married. The 37-year-old actress tied the knot with director-and-producer Stephen Kay in New York City on Saturday (07.26.14), after getting engaged in September. The 'Covert Affairs' star - who...
Read more on Celebrity Balla
 
Simon Cowell celebrates girlfriend's birthday
Simon Cowell splashed out on jewelry for his girlfriend's birthday. The 'X Factor' star - who has five-month-old son Eric with Lauren Silverman - treated the US socialite to an expensive gift before enjoying some family...
Read more on Celebrity Balla
 
Chatty Ed Sheeran annoys pals
Ed Sheeran has reportedly annoyed his friends by ''spilling secrets''. The 23-year-old singer is incredibly open about his life, and though he hasn't shared anything ''malicious'' about pals including Courteney Cox and...
Read more on Celebrity Balla
 
Stop violence in Saharanpur, says Pakistani daily
Islamabad, July 28 (IANS) The communal violence in Indian town of Saharanpur should be halted at once before it spreads and becomes uncontrollable, a Pakistani daily said in an editorial. The violence was a result of...
Read more on Politics Balla
 
New genetic risk factors for Parkinson's discovered
Washington, July 28 (IANS) In what could lead to new treatment for Parkinson's disease, scientists have identified 24 genetic risk factors involved in the disease, including six that had not been previously identified...
Read more on Apple Balla
 
16 killed in Philippines in Islamist militants' attack
Manila, July 28 (IANS) At least 16 people were killed and 13 injured Monday in an ambush staged by members of the militants group Abu Sayyaf in the Philippines, an official said. The official said the victims were...
Read more on Politics Balla
 
Device to help neuroscientists analyse 'big data'
New York, July 28 (IANS) In the era of unprecedented quantities of information via web, mobile and other internet-based operations, here comes a new device that can help neuroscientists make sense of the "big data"....
Read more on Apple Balla
 
Commonwealth Games medals tally
Glasgow, July 28 (IANS) Australia continue to lead the 20th Commonwealth Games medals tally ahead of England at the beginning of the fifth day here Monday. India's rich haul of medals Sunday helped them leapfrog New...
Read more on Sport Balla