360° Coverage : UAE bank creates buzz in social media

1 Updates
UAE bank creates buzz in social media
Photo Credit: , Getty Images

UAE bank creates buzz in social media

Sep 11 2013, 4:06am CDT | by IANS

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations. The bank...

Filed under: news

YouTube Videos

 
 
 

1 year ago

UAE bank creates buzz in social media

Sep 11 2013, 4:06am CDT | by IANS

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

Dubai, Sep 11 (IANS/WAM) Emirates NBD, a leading bank in the Arabian Gulf region, has revealed fast growth in its social media network and its positive impact on customer relations.

The bank launched its social media programme in August 2012, focussing on a Facebook page and appropriate use of a Twitter feed.

Facebook was ranked as the most engaging of the bank's social media platforms, as Emirates NBD became the first in the United Arab Emirates (UAE) to have built a following of more than 122,000 fans by August 2013.

Aimed at instantly highlighting relevant news, Emirates NBD's official Twitter account @EmiratesNBD keeps followers updated with bilingual tweets about all matters related to the bank.

In addition, the bank has another Twitter account @ENBDdeals to showcase special offers and discounts, enabling customers to take advantage of the best deals in real time, including food and beverage and travel deals being offered by the bank in coordination with its partners.

Twitter followers in this account have grown over 100-fold since the launch and the micro-blogging feed now reaches more than 16,000 followers.

Emirates NBD also has an Instagram platform that it uses to host and promote photography competitions, including one the bank launched last year to depict the festive spirit in the UAE on the occasion of its 41st National Day.

The competition received an overwhelming response, with more than 1,000 user-generated photographic entries.

The bank's social media network has also created a significant positive impact on customer relations with more than 70 per cent of customer issues being resolved within a few hours.

"Emirates NBD is committed to the path of technology and innovation and aims to utilise the power of social media to keep our customers engaged," said Vikram Krishna, the bank's head of group marketing and customer experience.

"We are aware that customers are increasingly managing their lives through social media and internet-enabled platforms, and have developed a significant suite of communication tools across a range of social networks and applications," Krishna added.

--IANS/WAM

ab/vm

IANS

Source: IANS

 

Don't miss ...

 

blog comments powered by Disqus

Latest stories

China stocks open higher
Beijing, Oct 20 (IANS) Chinese stocks opened higher Monday with the benchmark Shanghai Composite Index opening at 2,346.05 points, up 4.87 points, or 0.21 percent.
 
 
US defence department to create medical team for Ebola
Washington, Oct 20 (IANS) The US Department of Defense said Sunday the military is creating a 30-member team which will be tasked with providing emergency assistance in case of Ebola virus infection in the country.
 
 
Israel's Tamar gas field to sell gas to Egypt
Jerusalem, Oct 20 (IANS) Israel's Tamar gas field announced Sunday they have signed a bid to sell at least five billion cubic meters of natural gas over three years to private consumers in Egypt.
 
 
Liberian president calls for global support to fight Ebola
Monrovia, Oct 20 (IANS) Liberian President Ellen Johnson Sirleaf Sunday called on the international communities to join the country to fight the Ebola virus disease.
 
 
 

Latest from the Network

Bush shoe-tossing painting hits record at Doha auction
Doha, Oct 15 (IANS/EFE) A controversial painting by Iranian artist Mahmud Obaidi, depicting an Iraqi journalist throwing shoe in 2008 at then US president George W. Bush, was sold for $62,500 at a Sotheby's auction in...
Read more on Celebrity Balla
 
US offers $45 mn bounty for eight terror leaders
Washington, Oct 15 (IANS) The US said Tuesday it is offering rewards totalling up to 45 million dollars for information on eight key leaders of the Al Qaeda in the Arabian Peninsula (AQAP) terrorist organisation. The...
Read more on Politics Balla
 
UNSC extends peacekeeping mission's term in Abyei
United Nations, Oct 15 (IANS) The UN Security Council (UNSC) has renewed the mandate of the UN peacekeeping mission in the Abyei border region between Sudan and South Sudan. In an unanimously adopted resolution, the...
Read more on Politics Balla
 
Ebola cases in West Africa could reach 10,000 per week: WHO
Geneva, Oct 15 (IANS) The World Health Organisation (WHO) has warned that the Ebola epidemic in West Africa could reach 5,000 to 10,000 cases per week by the first week of December. "Quite frankly, ladies and...
Read more on Business Balla
 
Turkey, Singapore sign strategic partnership agreement
Ankara, Oct 15 (IANS) Turkey and Singapore have signed a strategic partnership agreement to boost economic, political and cultural cooperation, as well as security collaboration, during the official visit of...
Read more on Politics Balla
 
Christina Aguilera is returning to 'The Voice' USA
Christina Aguilera will return to 'The Voice' USA next year. The 'Your Body' hitmaker, who previously shared a rotating spot on the judging panel with Shakira, has been replaced by Gwen Stefani this season as she is...
Read more on Celebrity Balla
 
Kesha's music producer hits back
Kesha is being countersued by her record company boss, Dr. Luke. The 41-year-old music producer, who runs Kemosabe Records, claims the 27-year-old 'Tik Tok' singer is a liar and is trying to extort him after she accused...
Read more on Celebrity Balla
 
Jason Derulo won't get back together with Jordin Sparks
Jason Derulo insists his split from Jordin Sparks is permanent. The 'Talk Dirty' hitmaker, who recently ended his relationship with the 'No Air' singer after three years of dating, has ruled out getting back together...
Read more on Celebrity Balla
 
Josh Groban feels 'very lucky' to be dating Kat Dennings
Josh Groban feels ''very lucky'' to be dating Kat Dennings. The 'Brave' hitmaker was very nervous before singing in front of the '2 Broke Girls' actress for the first time at the Carousel of Hope Ball in Beverly Hills,...
Read more on Celebrity Balla
 
Australian Richard Flanagan wins 2014 Man Booker prize
London, Oct 15 (IANS) The first Man Booker prize to allow American nominees was Tuesday night won by an Australian, with Richard Flanagan triumphing for a novel of love and war that tells the harrowing stories of...
Read more on Celebrity Balla