Sep 11 2013, 4:06am CDT | by IANS
The bank launched its social media programme in August 2012, focussing on a Facebook page and appropriate use of a Twitter feed.
Facebook was ranked as the most engaging of the bank's social media platforms, as Emirates NBD became the first in the United Arab Emirates (UAE) to have built a following of more than 122,000 fans by August 2013.
In addition, the bank has another Twitter account @ENBDdeals to showcase special offers and discounts, enabling customers to take advantage of the best deals in real time, including food and beverage and travel deals being offered by the bank in coordination with its partners.
Twitter followers in this account have grown over 100-fold since the launch and the micro-blogging feed now reaches more than 16,000 followers.
Emirates NBD also has an Instagram platform that it uses to host and promote photography competitions, including one the bank launched last year to depict the festive spirit in the UAE on the occasion of its 41st National Day.
The competition received an overwhelming response, with more than 1,000 user-generated photographic entries.
The bank's social media network has also created a significant positive impact on customer relations with more than 70 per cent of customer issues being resolved within a few hours.
"Emirates NBD is committed to the path of technology and innovation and aims to utilise the power of social media to keep our customers engaged," said Vikram Krishna, the bank's head of group marketing and customer experience.
"We are aware that customers are increasingly managing their lives through social media and internet-enabled platforms, and have developed a significant suite of communication tools across a range of social networks and applications," Krishna added.
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