Sep 13 2013, 6:26am CDT | by PR.com
Nizhny Novgorod, Russia, September 13, 2013 --(PR.com)-- ALIDI Group has become the first distributor of Linkosuo in Russia. Linkosuo is a Finnish company, producer of rye crisps with different flavors. The Linkosuo bakery is the 3rd bakery in Finland, the leader in producing crisps. The contract with Linkosuo differs from other contracts – here ALIDI works as a distributor and importer directly with the producer from Finland.
The process of preparation for entering the Russian market took much time, ALIDI provided the producer with full support. ALIDI’s area of responsibility was: conducting primary marketing research on the theme of consumers’ expectations from the new product. After that, taking into account national specifics of the market, recommendations on packaging design, were sent to the producer. After the research, the sales were launched.
Distribution of goods of the Linkosuo company started in St.-Petersburg, and then in Nizhny Novgorod. Now the General distribution department has more than 30 contracts with producers of goods, such as Yug Rusi, Bonduelle, Lotte etc.
Linkosuo – is a Finnish family company, which was founded more than 75 years ago. Linkosuo produces rye crisps with different flavors. The Linkosuo bakery is the 3rd bakery in Finland. Linkosuo is the leader of the Finnish market. The company has more than 80% of the market. LInkosuo produces crisps not only under Linkosuo brand, but also with other product names – “Prikka”(the Kesko company) and “Rainbow”(SOK company).
ALIDI is leading Russian provider of distribution and logistic services to the producers and retailers. The company was founded in 1992. In 2012 the ALIDI turnover exceeded 750 mln. USD. Offering high-quality services ALIDI has 22 branches in the Russian Federation and in Belarus. Company biggest partners are world leaders Procter & Gamble and Nestle.ALIDI is listed among TOP—5 Logistic Services Providers in Russia (EALA version), and among the TOP-200 of Biggest Russian Private Companies( Forbes version). To learn more about ALIDI please refer to http://www.alidi.ru/en/
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