Oct 20 2013, 8:10am CDT | by PR.com
Hertfordshire, United Kingdom, October 20, 2013 --(PR.com)-- Designing distinctive wear for the creative community, LoaferCo.com has set its best foot forward to launch a new and remarkable brand for the 21st century. Creating a limited, yet, high-quality range of ingeniously creative apparel, the company’s product designs will focus on what the upwardly mobile consumer would proudly wear or tote along to trendy, local coffee houses and other establishments where young entrepreneurs meet for business. Mark Cronin, Creative Director of Loafer Co. said of starting a clothing and accessory line, “Our mission is to create a new, cool brand of apparel, starting with our signature, limited edition iPad bag. After all, creatives and entrepreneurs rely on making a great first impression, and our brand of apparel guarantees to make the kind of statement they are after.”
Designed with functionality and ingenuity that embodies the creative entrepreneurial community, Loafer.Co’s brand of apparel reflects the trendy “out-of-the-box” approach. To kick off the new brand, the Loafer Co. team plans to launch a crowdfunding campaign on Kickstarter. Supporters will receive a uniquely designed “really funky iPad bag,” courtesy of Loafer.Co for championing the launch.
The Loafer Co. Limited Edition iPad and Meeting Bag is a high quality, durable, padded canvas bag that will comfortably hold an iPad within Loafer.Co’s signature purple cotton-lined inner pocket. The iPad and Meeting Bag also has ample room for a journal, pens, business cards, and a smartphone. Everything an entrepreneur needs to manage a business can be stored and easily carried in this ingeniously designed Loafer Co. product.
“A lot of time and research went into the design of the product,” Cronin states. “Our design team is confident that the limited edition iPad and Meeting Bag is an ideal choice for launching our brand, as it captures the spirit of the market, we, as a company would like to reach. The design quality and product functionality will speak for it self.”
The Kickstarter campaign funding goal of roughly $16,500 USD will support the sourcing and manufacturing of Loafer Co. launch products. Cronin said of the crowdfunding project, “Achieving our financial goal will allow us to launch two more products we have in the pipeline, and this will give us three core products, including the iPad bag. If we happen to over achieve our funding goal, we will be in a position to expand our product range to a total of five key products. Five products may not sound like many, but like our Kickstarter reward – the Loafer Co. iPad and Meeting Bag, we want all our products to be exceptional. Our mission is to focus on quality and clever, but simple features.”
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