1 Updates

MTR Gaming Launches Innovative Online Player’s Club Platform & Online Casino

Oct 24 2013, 10:40am CDT | by PR.com

Chester, WV, October 24, 2013 --(PR.com)-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today the launch of its “INClub” online player’s club and its free INClub online...

Filed under: news

Full Story below YouTube Videos

 
 

 

25 weeks ago

MTR Gaming Launches Innovative Online Player’s Club Platform & Online Casino

Oct 24 2013, 10:40am CDT | by PR.com

Chester, WV, October 24, 2013 --(PR.com)-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today the launch of its “INClub” online player’s club and its free INClub online casino. Customers can access their personalized INClub webpage by going to www.MYINClub.com. The free personalized website features a variety of new member benefits, special promotional offers, a fully-integrated INClub online play-for-free casino, private messaging, dedicated social media feeds such as the INClub Facebook and INClub Twitter, direct links to casino property websites and more.

“This platform is completely integrated with our systems and has the potential to reduce promotional expenses and direct mail costs while achieving greater penetration in the company’s three gaming markets,” said Joseph Billhimer, MTR President & COO. “Its exclusivity, design, functionality and complete integration with a variety of exciting features and value propositions will enhance the customer experience and garner more patron loyalty. It also positions the company to move quickly against the advent of real money internet gambling.”

MTR Gaming Group partnered with enterprise technology leader Oracle for its Social Relationship Management (SRM) platform which is part of the INClub’s social media back-end system. It leverages best-in-class social technologies by Oracle Social Cloud and facilitates a true CRM driven experience.

“Consumers today have come to expect social to be part of their everyday digital lives and as such social has now proven itself vital to an organization’s holistic customer experience,” said Meg Bear, Group Vice President, Oracle Social Cloud. “Businesses today like MTR Gaming Group are wisely integrating social throughout their digital presence to provide their customers with the most optimal and engaging experience while delivering real business value across the enterprise.”

Aristocrat Technologies Inc., provided MTR with the play-for-free online casino platform. “MTR has been an incredible partner for years, and they have always been willing to embrace new technologies to benefit their customers,” said Aristocrat Vice President of System Sales and Marketing Kelly Shaw. “This new platform gives MTR customers an engaging and fun way to enjoy all that MTR has to offer and provides MTR another way to stay connected with their valued customers.”

The viewpoint that MTR Gaming Group is embracing and employing cutting-edge technology is shared by Easypurl, a multi-channel marketing company which provided MTR with the technology that enables dynamic webpage creation and personalized url’s (PURL’s).

“Working with MTR Gaming we developed unique solutions that will enable them to leverage player data and create personalized customer portals that will enhance loyalty for years to come,” said Tej Kohli, Easypurl CEO.

Company officials believe this integrated platform will revolutionize conventional casino marketing and players clubs.

“It’s a new world - the way we socialize has changed which is why we’ve designed this platform to exploit over 200 million social networks, blogs, channels and conversations that take place in the online world,” said Fred Buro, MTR Chief Marketing Officer. “Plus, the platform inexpensively accomplishes a variety of new tactical marketing functions; it provides our INClub members instant access to club benefits in a compelling online social environment, and members can play an online casino for free. It’s a place where it’s fun to communicate with the INClub community and other peer groups, and more.”

“With a simple click, INClub members can engage club staff or each other on various platforms and channels. They can instantly receive targeted special offers and promotions from MTR brick and mortar casinos. This platform puts an overwhelming amount of cost-effective control and power in our hands. It’s innovative and intuitive, it was designed and developed by us and we are very proud of it,” said Buro.

To view the MYINclub platform visit www.demo.myinclub.com. To register for a MYINClub.com account you must be a current INClub member. The INClub is free to join and people can sign-up by visiting the players club at any MTR Gaming location.

The INClub online casino is free to play and available to the general public. To play the online casino please visit and register at: www.inclubcasino.com.

About MTR Gaming Group
MTR Gaming Group, Inc. is hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio. For more information, please visit www.mtrgaming.com.

Forward-Looking Statements
Except for historical information, this press release contains forward-looking statements. Such statements are subject to a number of risks and uncertainties that could cause the statements made to be incorrect. Those risks and uncertainties include, factors described in the Company’s periodic reports filed with the Securities and Exchange Commission. The Company does not intend to update publicly any forward-looking statements, except as may be required by law. The cautionary advice in this paragraph is permitted by the Private Securities Litigation Reform Act of 1995.

Contact:
Fred A. Buro
Vice President and Chief Marketing Officer
fburo@mtrgaming.com
732.232.6000
www.mtrgaming.com

Contact Information:
MTR Gaming Group Inc
Fred Buro
732.232.6000
Contact via Email
www.mtrgaming.com

Read the full story here: http://www.pr.com/press-release/523893

Press Release Distributed by PR.com

Source: PR.com

 

Don't miss ...

 

blog comments powered by Disqus

Latest stories

For Working Women, Focus On Beauty Erodes Self Confidence
In a guest post last month, “‘Princeton Mom’ Gives Dumb Advice On Marrying Smart,” Lisa Endlich Heffernan rebutted the argument that smart girls who don’t find husbands in college are destined for spinsterhood. Here she...
 
 
A Compelling Case for the Mid Cap Value ETF (IWS)
U.S. equity markets have struggled to maintain the bullish momentum seen throughout 2013. While the broader market has managed to stay afloat, certain sectors have fallen from the record highs enjoyed last year;...
 
 
CDC Would Sacrifice Kids To Cut Healthcare Costs
The U.S. Centers for Disease Control and Prevention (CDC) appears to have assumed a role that was never intended: reducing the ability of vaccines to save lives.  At their past two meetings, the CDC’s vaccine advisory...
 
 
How You'll Know It's Time To Kill Off One Of Your Products or Services
I got this question the other day. It seemed like a good idea when I started.  But, I am not making any money on my offering, nor do I seem to be gaining traction.  Is there any clear benchmark on when I should shut...
 
 
 

Latest from the Network

Laura Prepon: Tom Cruise is hot
Laura Prepon thinks Tom Cruise is "hot". The 'Orange is the New Black' actress insists rumors she is dating the 'Mission: Impossible' star are untrue, but she is "flattered" by the speculation, even though she finds it...
Read more on Celebrity Balla
 
Meryl Streep tired of awards
Meryl Streep "hates" inviting people to awards ceremonies. The 64-year-old actress - who has been nominated for an Oscar 18 times and won three of the coveted statuettes - picked up the 14th annual Monte Cristo Award by...
Read more on Celebrity Balla
 
Leslie Mann regrets using marriage as inspiration for This Is 40
Leslie Mann regrets using her marriage as inspiration for 'This Is 40'. The 'Other Woman' star admits she became "annoyed" by the "invasive" questions about her relationship with director Judd Apatow when she starred...
Read more on Celebrity Balla
 
A Compelling Case for the Mid Cap Value ETF (IWS)
U.S. equity markets have struggled to maintain the bullish momentum seen throughout 2013. While the broader market has managed to stay afloat, certain sectors have fallen from the record highs enjoyed last year;...
Read more on Business Balla
 
CDC Would Sacrifice Kids To Cut Healthcare Costs
The U.S. Centers for Disease Control and Prevention (CDC) appears to have assumed a role that was never intended: reducing the ability of vaccines to save lives.  At their past two meetings, the CDC’s vaccine advisory...
Read more on Business Balla
 
Apple vs. Samsung Patent Case Pulls Google Into The Spotlight To Back Its Android Partner
There are a lot of interesting facts, presentations, and historical detail coming out of the Apple vs. Samsung patent case currently under way. It is also slowly reeling in Google’s flavour of Android into the spotlight...
Read more on Apple Balla
 
Quentin Tarantino's Gawker lawsuit dismissed
Quentin Tarantino's lawsuit against Gawker has been dismissed. The award-winning director was furious when the website posted a link to a leaked copy of his 'Hateful Eight' script, forcing him to scrap plans for the...
Read more on Movie Balla
 
Catherine Hardwicke to helm Miss You Already
Catherine Hardwicke will direct 'Miss You Already'. The 58-year-old filmmaker will helm the picture which has Rachel Weisz and Toni Collette attached to star while Morwenna Banks penned the script based on personal...
Read more on Movie Balla
 
How You'll Know It's Time To Kill Off One Of Your Products or Services
I got this question the other day. It seemed like a good idea when I started.  But, I am not making any money on my offering, nor do I seem to be gaining traction.  Is there any clear benchmark on when I should shut...
Read more on Business Balla
 
New Impact Investment Fund At Columbia Launched To Solve Big Social Problems
A team of young social entrepreneurs has created an impact investing fund at Columbia University called 118 Capital that will operate as a nonprofit. The founders all have recent degrees from Columbia. 118 Capital will...
Read more on Business Balla
 
 
Auto Balla Sexy Balla Sport Balla TV Balla Politics Balla Movie Balla Apple Balla Business Balla Ad Balla Celebrity Balla