2 Updates

MTR Gaming Launches Innovative Online Player’s Club Platform & Online Casino

Oct 24 2013, 10:40am CDT | by PR.com

Chester, WV, October 24, 2013 --(PR.com )-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today the launch of its “INClub” online player’s club and its free INClub online casino. Customers...

Filed under: news

YouTube Videos Tweets

 
 
 

38 weeks ago

MTR Gaming Launches Innovative Online Player’s Club Platform & Online Casino

Oct 24 2013, 10:40am CDT | by PR.com

Chester, WV, October 24, 2013 --(PR.com )-- MTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today the launch of its “INClub” online player’s club and its free INClub online casino. Customers can access their personalized INClub webpage by going to www.MYINClub.com . The free personalized website features a variety of new member benefits, special promotional offers, a fully-integrated INClub online play-for-free casino, private messaging, dedicated social media feeds such as the INClub Facebook and INClub Twitter, direct links to casino property websites and more.

“This platform is completely integrated with our systems and has the potential to reduce promotional expenses and direct mail costs while achieving greater penetration in the company’s three gaming markets,” said Joseph Billhimer, MTR President & COO. “Its exclusivity, design, functionality and complete integration with a variety of exciting features and value propositions will enhance the customer experience and garner more patron loyalty. It also positions the company to move quickly against the advent of real money internet gambling.”

MTR Gaming Group partnered with enterprise technology leader Oracle for its Social Relationship Management (SRM) platform which is part of the INClub’s social media back-end system. It leverages best-in-class social technologies by Oracle Social Cloud and facilitates a true CRM driven experience.

“Consumers today have come to expect social to be part of their everyday digital lives and as such social has now proven itself vital to an organization’s holistic customer experience,” said Meg Bear, Group Vice President, Oracle Social Cloud. “Businesses today like MTR Gaming Group are wisely integrating social throughout their digital presence to provide their customers with the most optimal and engaging experience while delivering real business value across the enterprise.”

Aristocrat Technologies Inc., provided MTR with the play-for-free online casino platform. “MTR has been an incredible partner for years, and they have always been willing to embrace new technologies to benefit their customers,” said Aristocrat Vice President of System Sales and Marketing Kelly Shaw. “This new platform gives MTR customers an engaging and fun way to enjoy all that MTR has to offer and provides MTR another way to stay connected with their valued customers.”

The viewpoint that MTR Gaming Group is embracing and employing cutting-edge technology is shared by Easypurl, a multi-channel marketing company which provided MTR with the technology that enables dynamic webpage creation and personalized url’s (PURL’s).

“Working with MTR Gaming we developed unique solutions that will enable them to leverage player data and create personalized customer portals that will enhance loyalty for years to come,” said Tej Kohli, Easypurl CEO.

Company officials believe this integrated platform will revolutionize conventional casino marketing and players clubs.

“It’s a new world - the way we socialize has changed which is why we’ve designed this platform to exploit over 200 million social networks, blogs, channels and conversations that take place in the online world,” said Fred Buro, MTR Chief Marketing Officer. “Plus, the platform inexpensively accomplishes a variety of new tactical marketing functions; it provides our INClub members instant access to club benefits in a compelling online social environment, and members can play an online casino for free. It’s a place where it’s fun to communicate with the INClub community and other peer groups, and more.”

“With a simple click, INClub members can engage club staff or each other on various platforms and channels. They can instantly receive targeted special offers and promotions from MTR brick and mortar casinos. This platform puts an overwhelming amount of cost-effective control and power in our hands. It’s innovative and intuitive, it was designed and developed by us and we are very proud of it,” said Buro.

To view the MYINclub platform visit www.demo.myinclub.com . To register for a MYINClub.com account you must be a current INClub member. The INClub is free to join and people can sign-up by visiting the players club at any MTR Gaming location.

The INClub online casino is free to play and available to the general public. To play the online casino please visit and register at: www.inclubcasino.com .

About MTR Gaming Group
MTR Gaming Group, Inc. is hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio. For more information, please visit www.mtrgaming.com .

Forward-Looking Statements
Except for historical information, this press release contains forward-looking statements. Such statements are subject to a number of risks and uncertainties that could cause the statements made to be incorrect. Those risks and uncertainties include, factors described in the Company’s periodic reports filed with the Securities and Exchange Commission. The Company does not intend to update publicly any forward-looking statements, except as may be required by law. The cautionary advice in this paragraph is permitted by the Private Securities Litigation Reform Act of 1995.

Contact:
Fred A. Buro
Vice President and Chief Marketing Officer
fburo@mtrgaming.com
732.232.6000
www.mtrgaming.com

Contact Information:
MTR Gaming Group Inc
Fred Buro
732.232.6000
Contact via Email
www.mtrgaming.com

Read the full story here: http://www.pr.com/press-release/523893

Press Release Distributed by PR.com

Source: PR.com

 
Update
2

Tweets

 
 

Don't miss ...

 

blog comments powered by Disqus

Latest stories

Men with wider faces negotiate better
New York, July 24 (IANS) Men with wider faces are better at negotiating when it comes to their own benefit but not so much when the situation requires compromise and collaboration, says a study.
 
 
Why obese workers get tired sooner
New York, July 24 (IANS) Workers who are obese may have significantly shorter endurance times when performing workplace tasks, compared with their non-obese counterparts, says a study.
 
 
Plague quarantine lifted from Chinese city
Beijing, July 24 (IANS) China has lifted a nine-day quarantine imposed on its north-western city of Yumen following the death of a resident from plague last week.
 
 
Screw filter on bottle and drink clean water
London, July 24 (IANS) Imagine screwing a water filter onto a bottle containing polluted water and voila - you can put it straight in your mouth and drink.
 
 
 

Latest from the Network

Party girl, Lindsay a fitness freak now
London, July 24 (IANS) Lindsay Lohan's close friend Vas J. Morgan says the actress is a "fitness freak" and has no interest in partying anymore. The "Mean Girls" star loves working out and has been hitting the gym...
Read more on Celebrity Balla
 
North West takes first steps
Kim Kardashian's daughter has taken her first steps. The 'Keeping Up with the Kardashians' star and her husband Kanye West are ''so proud'' of 13-month-old North after she walked unaided for the first time after a...
Read more on Celebrity Balla
 
Michael Moore gets divorced
Michael Moore's divorce has been finalised. The 'Farenheit 9/11' filmmaker filed for divorce from Kathleen Glynn in June 2013 in Michigan's Antrim County, claiming at the time their 22-year union had broken down and...
Read more on Celebrity Balla
 
Naya Rivera married Ryan Dorsey on same day she was due to wed Big Sean
Naya Rivera tied the knot with Ryan Dorsey on the day she had planned to marry Big Sean. The 'Glee' actress and rapper Sean ended their engagement in a bitter split in April and just three months later, Naya married...
Read more on Celebrity Balla
 
US lifts ban on flights to Israeli airport
Washington, July 24 (IANS) The US aviation agency has lifted a ban on the country's flights to an airport in Israel's western port city of Tel Aviv late Wednesday. The Federal Aviation Administration (FAA) instituted...
Read more on Politics Balla
 
Five killed in market blast in Afghanistan
Kabul, July 24 (IANS) At least five civilians were killed and 21 others wounded in a bomb attack that took place in a local market in Afghanistan's northern province of Takhar Thursday, a provincial government...
Read more on Politics Balla
 
Men with wider faces negotiate better
New York, July 24 (IANS) Men with wider faces are better at negotiating when it comes to their own benefit but not so much when the situation requires compromise and collaboration, says a study. It adds that men who...
Read more on Apple Balla
 
Israeli airstrike kills four in Gaza, toll 707
Gaza, July 24 (IANS) An Israeli airstrike killed four Palestinians early Thursday in the northern Gaza Strip town of Beit Lahiya, taking the toll in the embattled coastal enclave to 707. Health ministry officials...
Read more on Politics Balla
 
Why obese workers get tired sooner
New York, July 24 (IANS) Workers who are obese may have significantly shorter endurance times when performing workplace tasks, compared with their non-obese counterparts, says a study. Obesity is associated with...
Read more on Apple Balla