360° Coverage : Storing and Sharing Content Meets Social Media: Social Media...

11 Updates

Storing and Sharing Content Meets Social Media: Social Media Content Management by Celum

Oct 25 2013, 3:12am CDT | by PR.com

celum is proud to announce an important extension to its product portfolio with the release of celum Social Media Content Management. It is the only end-to-end solution that combines content management and content delivery to keep users in control.

Chicago, IL, October 25, 2013 --(PR.com)-- celum is proud to announce an important extension to its product portfolio with the release of celum Social Media Content Management. celum Social Media...

Filed under: news

YouTube Videos

 
 
 

1 year ago

Storing and Sharing Content Meets Social Media: Social Media Content Management by Celum

Oct 25 2013, 3:12am CDT | by PR.com

celum is proud to announce an important extension to its product portfolio with the release of celum Social Media Content Management. It is the only end-to-end solution that combines content management and content delivery to keep users in control.

Chicago, IL, October 25, 2013 --(PR.com)-- celum is proud to announce an important extension to its product portfolio with the release of celum Social Media Content Management. celum Social Media Content Management (SMC) is a new kind of content management and distribution system to store, share, publish, and track multimedia content in any social media network.

celum’s Social Media Content Management system, provides a control panel that is used to publish content to social media networks, define its publication lifecycle, control certain content aspects (e.g., the ability to comment, share, like) and to collect content usage information (e.g., views, likes, responses). celum SMC enables users to respond to files or share them on a multitude of social media platforms without having to leave the celum interface, and it protects digital assets by dutifully enforcing content rights across the social Internet. SMC acts as a technology independent central repository for all rich content and multimedia, first and foremost video and photos and ensures that the right content is displayed on the right platform in the right region through the use of complex publication schedules, helping to execute product launches or other time critical events.

Social media networks like YouTube, Vimeo and Facebook have become integral tools in the world of marketing and communications, providing the perfect complement to conventional marketing strategies. However, such systems still pose specific challenges to content management, especially concerning content distribution control.

In the 1960s and 70s active brand management started to gain widespread attention. Since then, most of the marketing world’s efforts had been concentrated on streamlining communication for multiple channels through a centralized control hub. In the late 90s victory was declared: brand management was firmly under control. But then the social Internet erupted, and the dominant structures that had been built up through the better half of the twentieth century came tumbling down. Since the advent of social media, central marketing has been losing control over content, corporate design and the timing of brand-related communication on this new grand stage of marketing.

One of the challenges marketers face in crafting a classic brand or product experience in this new digital realm is that potential customers still clamor for a physical experience. It is marketing’s job to recreate that same rich experience in the virtual realm, whether customers are on a desktop, laptop, cellphone, or tablet. In order to breathe life into the customer’s online experience, technicalities like size, resolution and asset availability should not be the primary concern for marketers; the time and resources should be used to ensure that the customer is able to connect to the brand and have an authentic product experience.

Marketing has always been defined by AIDA: Attract customers, pique their Interest, create Desire and get them to take Action and make a purchase. Today, the goals are the same, but the challenges inherent in a virtual, highly diversified, dynamic and hardly controllable environment have changed. celum Social Media Content Management is the only end-to-end solution that combines content management and content delivery to keep users in control.

“Social media has become one of the main outlets for delivering brand and product messages, helping to define the consumer experience when we think of popular products from sportswear to beverages. For marketing and channel managers, the social web poses multiple challenges: social media campaign management software is becoming more and more prevalent as social media finds its way into marketing resource management (MRM) systems. In this rapidly evolving environment, where the dominant player has yet to be defined, celum SMC provides a stable and reliable central core —you know where your content is and will be, now and in five years!” states Michael J. Kraeftner, founder and CEO of celum.

About celum Social Media Content Management
celum Social Media Content Management lets users distribute content to any system from just one central point to manage the endpoint capabilities of a variety of different platforms, e.g., YouTube, Facebook and Twitter. That is where the next generation of DAM comes in: celum’s Social Media Content Management is far more than a simple repository for pictures and videos; it is about providing effective support for the marketing community.

celum Social Media Content Management is the only one of its kind, and it can be easily extended to Product Media Management and Digital Asset Management services. For more information, please visit www.celum.com/products.

About celum
celum is where marketing technology meets user-centered software. celum products are not bound to a single department or company division but empower a multitude of users from very different backgrounds to achieve better, faster and more engaging results for rich and complex content.

celum is the leading software developer for product and brand identity solutions. celum products automate and accelerate communications, marketing and sales processes, reducing costs and helping clients achieve greater flexibility in day-to-day operations. Over 750,000 users, from more than 650 organizations in 32 countries, rely on celum software to deliver true efficiency in digital asset management. For more information, please visit www.celum.com.

Contact Information:
celum GmbH
Birgit Wollner
+43 732 716529 0
Contact via Email
www.celum.com

Read the full story here: http://www.pr.com/press-release/523688

Press Release Distributed by PR.com

Source: PR.com

 
Update
11

39 minutes ago

13 Apps For Transforming Your Phone Into The Ultimate Toolkit

Oct 25 2014 3:32pm CDT | Source: Business Insider

The best utility apps are designed to make your hectic life a little bit easier, and maybe even more enjoyable. From apps that makes budgeting beautiful to ones that let you know the exact minute it's going to rain, there's something for every lifestyle. We've collected the best of the best in this unique mix, and we tossed in a few lesser-known surprises to show what modern apps can do.    Dark Sky tells you exactly when it's about to rain (or snow). Dark Sky does one thin ...
Source: Business Insider   Full article at: Business Insider
 

 
Update
10

4 hours ago

Govt may move to shield e-buyers

Oct 25 2014 11:34am CDT | Source: Business Standard

E-commerce to be brought under the Consumer Protection ...
Source: Business Standard   Full article at: Business Standard
 

 
Update
9

6 hours ago

Elon Musk: 'Demon' Skynet is almost self-aware

Oct 25 2014 9:52am CDT | Source: CNBC

Elon Musk is no fan of artificial intelligence, and in a new speech he took his critique a step further, The Was ...
Source: CNBC   Full article at: CNBC
 

 
Update
8

7 hours ago

India likely to strike deal with Vietnam for oil exploration

Oct 25 2014 9:10am CDT | Source: Business Standard

Looking to deepen its economic ties with Vietnam, India is likely to strike a deal for exploration and production of oil and gas during the visit of South East Asian nation's Prime Miniter Nguyen Tan D ...
Source: Business Standard   Full article at: Business Standard
 

 
Update
7

7 hours ago

How Donald Trump Became an American Billionaire Icon

Oct 25 2014 8:15am CDT | Source: Fool.com

Few people have the personality of the Queens native -- or his ability to grasp success and rise from the ...
Source: Fool.com   Full article at: Fool.com
 

 
Update
5

8 hours ago

Wonkblog: The U.S. still spends more on space than every other country—combined

Oct 25 2014 8:00am CDT | Source: The Washington Post

Ever since NASA retired its last space shuttle in 2011, American space travel has taken a back seat to news of growing Chinese space ambitions, Indian Mars missions, Iranian space chimps, and Russian space geckos. But make no mistake, the United States is still the global powerhouse in space spending. Read full art ...
Source: The Washington Post   Full article at: The Washington Post
 

 
Update
4

8 hours ago

In Praise Of Carl Icahn's Apple Buyback Proposals

Oct 25 2014 7:47am CDT | Source: Forbes Real Time

Carl Icahn's idea that Apple should buy back even more of its own stock is coming under fire from certain quarters. The insistence being that instead of just returning those profits to shareholders the company should instead be investing in expanding its current business. This ...
Source: Forbes Real Time   Full article at: Forbes Real Time
 

 
Update
3

8 hours ago

Al Sigl Community to Celebrate 25th Annual WalkAbout

Oct 25 2014 7:37am CDT | Source: Your News Now - Finger Lakes

The Al Sigl Community of Agencies' 25th annual WalkAbout fundraiser takes place Sunday and there's still time t ...
Source: Your News Now - Finger Lakes   Full article at: Your News Now - Finger Lakes
 

 
Update
2

8 hours ago

"Too Big to Fail" Still Too Big a Risk, Says Nobel Winner

Oct 25 2014 7:30am CDT | Source: Fool.com

This French economist knows how to stop Too Bi ...
Source: Fool.com   Full article at: Fool.com
 

 
Update
1

9 hours ago

International Property Show 2015

Oct 25 2014 6:31am CDT | Source: Africa Business

Welcome to the 11th International Property Show – IPS 2015 – a pioneering event held annually in Dubai for international and local companies involved in the sales and promotion of real estate to individual and institutional investors. Commencing from 30March to 1 April 2015 at the Dubai World Trade C ...
Source: Africa Business   Full article at: Africa Business
 

 

Don't miss ...

 

blog comments powered by Disqus

Latest stories

Mauritania closes border with Mali after Ebola death
Nouakchott, Oct 26 (IANS) Mauritania has closed its border with Mali after an Ebola death was confirmed in the border area this week, a health official said Saturday.
 
 
Number of Ebola cases crosses 10,000: WHO
Geneva, Oct 25 (IANS/EFE) The World Health Organisation (WHO) confirmed Saturday that the number of Ebola cases has risen to more than 10,000 in the eight affected countries, two of which, Nigeria and Senegal, had recently been declared free of the virus.
 
 
India-born Sundar Pichai is Google's new product chief
Washington, Oct 25 (IANS) In a major restructuring of Google management, India-born Sundar Pichai, who is already in-charge of Android, Chrome and Google Apps, has been made the chief of core Google products, according to a technology magazine.
 
 
Mali: Country with 300 Indians records first Ebola death
Accra (Ghana), Oct 25 (IANS) The authorities in the West African nation of Mali, where the Indian embassy says there are between 200 and 300 of its nationals, have confirmed the death of the country's first Ebola patient, a two-year-old girl.
 
 
 

Latest from the Network

Second MERS case reported in Qatar
Doha, Oct 23 (IANS) A 43-year-old man in Qatar has tested positive for Middle East Respiratory Syndrome (MERS) in the second confirmed case of the deadly virus in 10 days, media reported Thursday. The patient had...
Read more on Business Balla
 
Two people die in Pakistan bomb blast
Islamabad, Oct 23 (IANS) At least two people were killed and 12 others injured in an explosion that took place in Pakistan's Balochistan province Thursday, media reported. The bomb was planted on a motorcycle, Dawn...
Read more on Politics Balla
 
Trott extends contract with Warwickshire till 2017
London, Oct 23 (IANS) England batsman Jonathan Trott, whose mental issues led to his abrupt departure from last winter's Ashes tour, has confirmed his successful comeback to competitive cricket by signing a new three-...
Read more on Sport Balla
 
Srikanth, Kashyap big movers in BWF rankings
Kuala Lumpur, Oct 23 (IANS) Indian men shuttlers Kidambi Srikanth and Parupalli Kashyap jumped seven places each in the latest Badminton World Federation (BWF) rankings released Thursday while Olympic bronze medallist...
Read more on Sport Balla
 
Alvin Stardust dead
London, Oct 23 (IANS) English singer Alvin Stardust died after a short illness. He was 72. Stardust's manager confirmed the news about his demise Thursday, reports mirror.co.uk. He was recently diagnosed with...
Read more on Celebrity Balla
 
Indian man reunited with family after 40 years
Dubai, Oct 23 (IANS) An Indian man, who had disappeared from his hometown in Kerala nearly 40 years ago, has been found by his family at a hospital in Dubai in the UAE, a newspaper report said. Now in his 60s, Abdulla...
Read more on Politics Balla
 
Srikanth, Kashyap, Saina rise in world rankings
Kala Lumpur, Oct 23 (IANS) Indian men shuttlers Kidambi Srikanth and Parupalli Kashyap jumped seven places each in the latest released Badminton World Federation (BWF) rankings Thursday while Olympic bronze medallist...
Read more on Sport Balla
 
Flintoff signs for Big Bash side Brisbane Heat
Brisbane, Oct 23 (IANS) Former England captain and all-rounder Andrew Flintoff, who retired from international cricket in 2009, Wednesday confirmed that he will play for Brisbane Heat in the Big Bash League (BBL) this...
Read more on Sport Balla
 
OPEC daily basket price falls again
Vienna, Oct 23 (IANS/WAM) The basket of 12 crude oils of the Organization of Petroleum Exporting Countries (OPEC) closed at $81.94 a barrel Wednesday compared to $82.09 Tuesday, the OPEC Secretariat said. The new OPEC...
Read more on Business Balla
 
Lopez to sign multi-million dollar deal?
Los Angeles, Oct 23 (IANS) Singer-actress Jennifer Lopez is reportedly in the final stages of securing a multi-million dollar deal to perform in Las Vegas. The 45-year-old is being offered $350,000 per show at The...
Read more on Celebrity Balla