360° Coverage : New eBook Outlines Systematic Marketing Process for...

2 Updates

New eBook Outlines Systematic Marketing Process for Organizations and Marketers

Dec 31 2013, 2:12am CST | by

Des Moines, IA, December 31, 2013 --(PR.com)-- Many organizations treat marketing as an autonomous function within the organization. Instead, successful customer-centric companies recognize that...

Filed under: news

YouTube Videos Tweets

 
 
 

39 weeks ago

New eBook Outlines Systematic Marketing Process for Organizations and Marketers

Dec 31 2013, 2:12am CST | by

Des Moines, IA, December 31, 2013 --(PR.com)-- Many organizations treat marketing as an autonomous function within the organization. Instead, successful customer-centric companies recognize that marketing is a systematic process that involves all departments and employees.

A new eBook, "Marketing as a Business System" by college marketing professor Neil Kokemuller, outlines the basic steps in the complete marketing process and how business leaders get all employees involved in carrying out marketing activities.

The eBook, which is a concise 16-page guide, is available for download at a price of $2.99 exclusively on the Kindle, or on other tablets using the Kindle app.

One customer review noted that "Marketing as a Business System" is “A great short overview of marketing. Thus the book is a quick read. I found myself highlighting some passages and will use this book as a reference for my businesses.”

To truly grasp the notion of marketing as a system, an organization must first have a marketing orientation, meaning its business is designed around needs, wants and preferences of target customers. It must then understand that market research, solution development, promotion, customer service and relationship management integrate to form the complete marketing process.

On his website, http://www.neilkokemuller.com, Kokemuller notes that “This Kindle marketing eBook offers insights into how a business integrates all of these elements into a thorough marketing plan.”

In addition to downloading the marketing guide on your Kindle or tablet, readers Amazon Prime members can borrow the book from the Kindle Owner’s Lending Library for free.

Contact Information:
NeilKokemuller.com
Neil Kokemuller
515-230-6257
Contact via Email
www.neilkokemuller.com

Read the full story here: http://www.pr.com/press-release/534847

Press Release Distributed by PR.com

Source: PR.com

 
Update
2

Tweets

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/29" rel="author">PR.com</a>
PR.com press-releases.

 

blog comments powered by Disqus

Latest stories

Novel cardiac patches may replace damaged heart tissues
London, Oct 1 (IANS) Israeli researchers have developed novel cardiac patches made from gold particles that could be transplanted into the body to replace damaged heart tissue.
 
 
Avoid air pollution to manage asthma
Toronto, Oct 1 (IANS) A simple change in your lifestyle to avoid air pollution can help manage ashtha problems, shows a study.
 
 
Cancer detection made simpler with 'virtual breast'
New York, Oct 1 (IANS) To help clinicians better interpret the results of a cancer detection test - ultrasound elastography, researchers have developed what they call a "virtual breast".
 
 
Why are Americans more depressed today
Washington, Oct 1 (IANS) US citizens are more depressed now than they have been in decades but most of them are not aware of their conditions, says a new study.
 
 
 

Latest from the Network

Novel cardiac patches may replace damaged heart tissues
London, Oct 1 (IANS) Israeli researchers have developed novel cardiac patches made from gold particles that could be transplanted into the body to replace damaged heart tissue. They discovered that gold particles are...
Read more on Business Balla
 
Mayor shot dead by his wife in Los Angeles county
Los Angeles, Oct 1 (IANS) Mayor of Bell Gardens, a town in Los Angeles county, Daniel Crespo died after his wife shot him several times during a domestic dispute, media reported Wednesday. Crespo, 45, was shot Tuesday...
Read more on Politics Balla
 
Mary Kom punches her way to Asiad gold
Incheon, Oct 1 (IANS) India's M.C. Mary Kom punched her way to India's first women's boxing gold in Asian Games, defeating Kazakhstan's Zhaina Shekerbekova in the flyweight (48-51kg) final here Wednesday. Mary, a five...
Read more on Sport Balla
 
Search operations resume at Japan volcano site
Tokyo, Oct 1 (IANS) Search operations resumed Wednesday at the Mount Ontake volcano eruption site in Japan. Rescue teams comprising police, firefighters and self-defence forces have been deployed at the site, Kyodo...
Read more on Politics Balla
 
'Hong Kong must capitalise on one country, two systems'
Hong Kong, Oct 1 (IANS) Hong Kong chief executive C.Y. Leung Wednesday said that in order to sustain its development, the region must capitalise on the combined advantages of the "one country and two systems" approach...
Read more on Politics Balla
 
Avoid air pollution to manage asthma
Toronto, Oct 1 (IANS) A simple change in your lifestyle to avoid air pollution can help manage ashtha problems, shows a study. "Air pollution is known to be associated with worsening asthma symptoms, but sometimes...
Read more on Business Balla
 
Mary Kom strikes Asiad boxing gold
Incheon, Oct 1 (IANS) India's M.C. Mary Kom clinched the gold medal in the women's flyweight (48-51kg) boxing competition of the 17th Asian Games here Wednesday. Mary, a five-time World Champion, defeated Kazakhstan's...
Read more on Sport Balla
 
Cancer detection made simpler with 'virtual breast'
New York, Oct 1 (IANS) To help clinicians better interpret the results of a cancer detection test - ultrasound elastography, researchers have developed what they call a "virtual breast". Like a simulator used to train...
Read more on Business Balla
 
Japan volcano eruption toll mounts to 43
Tokyo, Oct 1 (IANS) The recovery of seven more bodies Wednesday has brought the total number of those dead to 43 following Mount Ontake's volcanic eruption, which occurred Sep 27. Search operations resumed Wednesday...
Read more on Politics Balla
 
Why are Americans more depressed today
Washington, Oct 1 (IANS) US citizens are more depressed now than they have been in decades but most of them are not aware of their conditions, says a new study. Analysing data from 6.9 million adolescents and adults...
Read more on Celebrity Balla