360° Coverage : My 5 Predictions for 2014

2 Updates
My 5 Predictions for 2014
Photo Credit: Forbes Business

My 5 Predictions for 2014

Jan 1 2014, 3:28pm CST | by

I am uncharacteristically optimistic about the coming year–at least as it relates to my primary focus of technology’s impact on business and life. I am influenced by two major trends, the first is...

Filed under: news

 
 
 

41 weeks ago

My 5 Predictions for 2014

Jan 1 2014, 3:28pm CST | by

I am uncharacteristically optimistic about the coming year–at least as it relates to my primary focus of technology’s impact on business and life. I am influenced by two major trends, the first is the pervasion of the contextual technologies that Robert Scoble and I wrote about in our recent book, Age of Context. The second is the rapidly evolving movement that is being called the Sharing Economy or the Collaborative Economy.

Here are a few trends that I see taking shape. Most is a cause for enthusiasm, or so it seems to me. One is a cause for concern. I would advise you to take these with a grain of salt. The future always surprises us.

But people like me remain foolish enough to take such guesses and share them in oublic.

1. Marketing will become more effective and less intrusive.

For the first time in more than a decade, perceptions of marketing and communications professionals will improve, albeit,  slightly. Simultaneously, favorable response to marketing messages will become far more effective when new practices are built upon new mobile, sensor, location, and data technologies.

In our book, we introduced a new term, Pinpoint Marketing, which uses contextual technologies to allow merchants and marketers to know who you are, where where you are and what your intent is likely to be–and to send you offers and invitations highly targeted to whatever

The improvement will be spearheaded by a small handful of forward-thinking professionals who focus marketing on relationships rather than transactions and understand that intrusive tactics damage relationships and are becoming increasingly less effective as people and technology get better at filtering them out.

The ability to pinpoint messages is turbocharged by mobile technologies. In the past, this only mattered when transactions were made online. But now, technology is improving the ability to market to people as they shop or stroll about the real world.

Response rates will improve from today’s two-to-three percent to well over 50 percent. Even when offers are not used, they will not annoy the recipients.

Consumers will actually enjoy getting most Pinpoint  messages and special offers, which will be based on what they are looking at in a store window, or because it’s cold and a coffee shop is offering a special on hot chocolate, which will be sent to their smartphone as they approach its front door.

2. Millions of people will become fitter and healthier.

In 2014, technology will continue to achieve what traditional healthcare fails to achieve.  More people will use devices like Fitbit and Nike Fuelband  to monitor their activities and thus be motivated to get more fit. Contextual services like Keas  are currently helping companies like Microsoft to motivate employee teams who compete to become healthier.

Sensors are being used in jewelry, lanyards, and tattoos to monitor the location and body functions of people with Alzheimer’s or who are quadriplegics. A company called Ekso Bionics  is making robotic devices that attach to paralyzed people, enabling them to walk. Propeller Health undefined is using location technologies and sensors to help Asthma sufferers breathe easier.

There are hundreds of new mobile apps and sensor technologies coming to market that allow people to help themselves become healthier. Some dedicated doctors have joined the movement, which started a few years back with the Quantified Self Movement[LINK]. Though it remains mostly the purview of the statistically obsessed, in 2013 it was embraced by an escalating number of patients, entrepreneurs, employers and even medical practitioners.

I call this movement Bottom-Up Health and I predict it will go mainstream in 2014. In short, in the coming year more people will get healthier and more people with chronic conditions will be empowered to enjoy life better.

3. More people and businesses will profit by sharing.

It’s being called the Collaborative Economy and the Sharing Economy, among other things. It is the general concept that in a world of constrained resources, more people and businesses will share the resources they do have, eliminating inefficiencies and improving revenues./>/>

This new online-enabled Sharing Economy will allow some organizations and individuals to preserve the assets they have and others to be able to use those assets, for a fee.

This is already a huge trend. The big change is that in 2014, many of the world’s largest brands will embraced Sharing Economy practices. They will do it with new practices of their own and by partnering with innovative startups. They will not be taking these steps as a demonstration of goodwill, so much a desire to become more efficient and profitable during continuing times of constraint in economics and global resources.

This may be the biggest trend of 2014.

4. The privacy issue will get more complex.

In my view, the biggest danger to the new contextual age is the loss of privacy. I believe many companies will follow Google’s lead and share what they know about their customers with those customers. Some will allow them to correct information that is outdated or just wrong.[/entity]

Unfortunately, I have no reason to believe that the US government will become less Orwellian in its practices. The NSA, most people believe, is running off the tracks. The FISA Court [LINK]will continue to make decisions in darkened chambers where those suspected of wrongdoing are not even made aware they are being investigated.

Companies who value customer trust like Apple, Google, Facebook, Microsoft, Yahoo will do their best to fight back, but I am not very hopeful that private citizens will be able to avoid secret scrutiny next year any more than they were last year. Highly regulated companies such as phone carriers will continue to serve government interests rather than those of their customers.

5. Trust will emerge as a global currency.

Converging factors such as the Sharing Economy and data collecting, will lead people to do business with other entities that they believe they can trust, based on the strength of their online presence and reputation.

This will be an incentive for people and businesses to behave in trustworthy ways. Government—at least on the Federal level—will remain another story.

Source: Forbes Business

 
Update
2

7 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workfo ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

7 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double traged ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

China stocks open higher
Beijing, Oct 20 (IANS) Chinese stocks opened higher Monday with the benchmark Shanghai Composite Index opening at 2,346.05 points, up 4.87 points, or 0.21 percent.
 
 
US defence department to create medical team for Ebola
Washington, Oct 20 (IANS) The US Department of Defense said Sunday the military is creating a 30-member team which will be tasked with providing emergency assistance in case of Ebola virus infection in the country.
 
 
Israel's Tamar gas field to sell gas to Egypt
Jerusalem, Oct 20 (IANS) Israel's Tamar gas field announced Sunday they have signed a bid to sell at least five billion cubic meters of natural gas over three years to private consumers in Egypt.
 
 
Liberian president calls for global support to fight Ebola
Monrovia, Oct 20 (IANS) Liberian President Ellen Johnson Sirleaf Sunday called on the international communities to join the country to fight the Ebola virus disease.
 
 
 

Latest from the Network

Bush shoe-tossing painting hits record at Doha auction
Doha, Oct 15 (IANS/EFE) A controversial painting by Iranian artist Mahmud Obaidi, depicting an Iraqi journalist throwing shoe in 2008 at then US president George W. Bush, was sold for $62,500 at a Sotheby's auction in...
Read more on Celebrity Balla
 
US offers $45 mn bounty for eight terror leaders
Washington, Oct 15 (IANS) The US said Tuesday it is offering rewards totalling up to 45 million dollars for information on eight key leaders of the Al Qaeda in the Arabian Peninsula (AQAP) terrorist organisation. The...
Read more on Politics Balla
 
UNSC extends peacekeeping mission's term in Abyei
United Nations, Oct 15 (IANS) The UN Security Council (UNSC) has renewed the mandate of the UN peacekeeping mission in the Abyei border region between Sudan and South Sudan. In an unanimously adopted resolution, the...
Read more on Politics Balla
 
Ebola cases in West Africa could reach 10,000 per week: WHO
Geneva, Oct 15 (IANS) The World Health Organisation (WHO) has warned that the Ebola epidemic in West Africa could reach 5,000 to 10,000 cases per week by the first week of December. "Quite frankly, ladies and...
Read more on Business Balla
 
Turkey, Singapore sign strategic partnership agreement
Ankara, Oct 15 (IANS) Turkey and Singapore have signed a strategic partnership agreement to boost economic, political and cultural cooperation, as well as security collaboration, during the official visit of...
Read more on Politics Balla
 
Christina Aguilera is returning to 'The Voice' USA
Christina Aguilera will return to 'The Voice' USA next year. The 'Your Body' hitmaker, who previously shared a rotating spot on the judging panel with Shakira, has been replaced by Gwen Stefani this season as she is...
Read more on Celebrity Balla
 
Kesha's music producer hits back
Kesha is being countersued by her record company boss, Dr. Luke. The 41-year-old music producer, who runs Kemosabe Records, claims the 27-year-old 'Tik Tok' singer is a liar and is trying to extort him after she accused...
Read more on Celebrity Balla
 
Jason Derulo won't get back together with Jordin Sparks
Jason Derulo insists his split from Jordin Sparks is permanent. The 'Talk Dirty' hitmaker, who recently ended his relationship with the 'No Air' singer after three years of dating, has ruled out getting back together...
Read more on Celebrity Balla
 
Josh Groban feels 'very lucky' to be dating Kat Dennings
Josh Groban feels ''very lucky'' to be dating Kat Dennings. The 'Brave' hitmaker was very nervous before singing in front of the '2 Broke Girls' actress for the first time at the Carousel of Hope Ball in Beverly Hills,...
Read more on Celebrity Balla
 
Australian Richard Flanagan wins 2014 Man Booker prize
London, Oct 15 (IANS) The first Man Booker prize to allow American nominees was Tuesday night won by an Australian, with Richard Flanagan triumphing for a novel of love and war that tells the harrowing stories of...
Read more on Celebrity Balla