10 Updates
100th Rose Bowl Game Showcases Spartan Pride, Pasadena Pageantry
Photo Credit: Forbes Business

100th Rose Bowl Game Showcases Spartan Pride, Pasadena Pageantry

Jan 1 2014, 7:23pm CST | by

Incremental increase in visitor spending?  $140 million. (Allegedly…we’ll discuss this.) Payout to both the Pac-12 and Big Ten Conferences, separately, for having their teams in the game?  $18...

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29 weeks ago

100th Rose Bowl Game Showcases Spartan Pride, Pasadena Pageantry

Jan 1 2014, 7:23pm CST | by

Incremental increase in visitor spending?  $140 million. (Allegedly…we’ll discuss this.)

Payout to both the Pac-12 and Big Ten Conferences, separately, for having their teams in the game?  $18 million.

Value of the Rose Bowl to Michigan State, Stanford, and the city of Pasadena?  Well, that depends.

For the first time, I experienced Pasadena on New Years Day.  One must experience it in person to realize the impact the event has upon the community, though I suspect the impact is perhaps as much cultural as it is economic.

Whether from my view in press row, or roaming Colorado Street prior to the New Years Day parade, or hanging out in Santa Monica in the days before the game, it is clear that the enthusiasm from Michigan State supporters is greater than that stemming from the Stanford faithful.  And understandably so:

- The Spartans are playing in their first ever BCS bowl game in this the last year of the BCS, this is their first Rose Bowl since 1988, and Michigan weather this time of year is anything but balmy;

- Conversely, the Cardinal are playing in their second consecutive Rose Bowl, and like last year’s game, this game does not have any bearing on them winning the national championship.  Furthermore, many of the Stanford fans live within an hour’s drive from Pasadena…so for them, the destination doesn’t present the same luster as it does for Spartan fans.

And the prices on the secondary market reflect the intense demand for the game, likely caused more so by the Spartan fans.  There is evidence that secondary prices have exceeded $1000…only second behind the national championship game between Auburn and Florida State at the same location on January 6th.

Because Michigan State has not been on this stage in a long time, it is highly likely that they will see a positive spike in visibility and exposure for their brand.  This will certainly enhance their recruiting efforts, and potentially boost alumni giving and admission applications.  For Stanford, these spin-offs are not likely to be as large.

As for the economic impact upon Pasadena, I have no doubt that this particular game has generated more economic impact than your typical bowl game.  With attendance exceeding 90,000, with roughly 60% of those in attendance supporting MSU, and with the large majority of those folks coming from all points east of California, that amounts to a small invasion of travelers spending 4-7 days in the Greater LA area.

That said, the impact findings linked at the top of this article were conducted before the event.  I’m always skeptical of such studies because they fail to obtain survey feedback from attendees…and that’s a must.  Furthermore, I suspect that whatever impact has occurred is spread out throughout the Greater LA area…not just confined to Pasadena.

But what I learned from attending the parade on Wednesday morning was that the Rose Parade is a source of local pride for Southern Californians of all walks of life.  Well produced, civil crowds, and lots of air mattresses as folks lined Colorado Ave to get their prime viewing location for the morning start.

The biggest benefit the region receives is the marketing exposure which the Rose Parade and Rose Bowl confer.  Ratings are high, people across America are watching this game taking place in beautiful weather, and thus is serves to promote the region and possible inspire future tourism.

=================

Patrick is an Economics Professor at the George Herbert Walker School of Business and Technology at Webster University in St Louis, MO, and the Founder/Director of Sportsimpacts .  Follow him on Twitter .

Source: Forbes Business

 
Update
10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

New Zealand All Blacks Squad Announcement
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Mini ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Ministe ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 mill ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Baza ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Dam ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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