360° Coverage : How To Build Your Personal Brand And Your Body Of Work - Tips...

2 Updates
How To Build Your Personal Brand And Your Body Of Work - Tips From Pamela Slim
Photo Credit: Forbes Business

How To Build Your Personal Brand And Your Body Of Work - Tips From Pamela Slim

Jan 6 2014, 1:35pm CST | by

By Dorie Clark What’s your body of work? For many, the term evokes the creations of novelists or painters. But according to consultant and author Pamela Slim, we all have a body of work, and we need...

Filed under: news

 
 
 

41 weeks ago

How To Build Your Personal Brand And Your Body Of Work - Tips From Pamela Slim

Jan 6 2014, 1:35pm CST | by

By Dorie Clark

What’s your body of work? For many, the term evokes the creations of novelists or painters. But according to consultant and author Pamela Slim, we all have a body of work, and we need to start thinking about it strategically. “Fundamentally, your body of work is everything you create, affect, and impact,” she says. “That can be tangible things like books, or software code, or businesses you build. But it’s also intangible things like the quality of the community you create, or the relationship you have with your kids.” Rather than just letting life happen to us, she says, we need to understand what we want our body of work to look like – and take steps to make it happen. Here are three tips she shares in her new book, Body of Work: Finding the Thread that Ties Your Story Together.

Build Your Reputation Where It Counts. Some may interpret the imperative to “build your body of work” as a requirement to start blogging – and indeed, that’s one good way to do it. But Slim argues for a more expansive definition. “If you can’t stand writing and it makes you miserable, I wouldn’t recommend you invest a lot of energy into that.” Instead, ask yourself where you want to make your impact and who you want to ensure hears your message. “What are the kinds of publications or places – I call them ‘watering holes’ – where the people you care about are going for information?” If you’re a small business owner who wants to get known locally, perhaps a speaking engagement at the Rotary Club is more useful than starting a blog. But even if you’re networking in person, says Slim, try to make sure those efforts are listed or mentioned online, which gives you a “double benefit.”

Identify Your Themes. What if your body of work seems disjointed? Perhaps you were a musician and then became a management consultant, or a sales rep who transitioned into finance. How do you bridge the gap and explain your story? Reinventing your personal brand – a topic I discuss in my book, Reinventing You – can be challenging. Slim suggests literally mapping out common themes that arise. “You can dust off a copy of your resume and jot down your experiences, or put them on index cards or post-it notes,” she says. “Look at the major categories of things you’ve done and ask yourself, ‘What are some common themes that thread between the work experiences?’” If you were a stock trader who became a journalist, she says, perhaps the common strand is “I’m really good with fast action, and making decisions quickly with little information.” Alternately, she says, you can start with the question of what lessons you’ve learned, and what beliefs you hold most dear. “For me,” she says, “one of my core beliefs is that people are really able to make a significant positive change. That came through in the development work I did in Latin America, in working with kids in inner city San Francisco where I taught martial arts, and in helping people who left their corporate jobs.” Don’t despair if your narrative isn’t entirely neat, she says. You don’t have to have “the perfect story that ties all your experiences together…usually there are a number of different situations in which you’d describe what you’re about – a job interview, during community activities – and you can choose to showcase the ingredients that will be relevant for that particular audience.”

Update Your Narrative. Your body of work, and the story you tell about your life, isn’t static. So it’s important to make sure you freshen up your LinkedIn profile or the “about” section of your website at least every 6-12 months, says Slim. “Look at how you’re describing yourself and make an assessment if that still accurately reflects how you want to be known.” And when you’re updating friends and colleagues on your life – at networking events, on Facebook, or during catch-up calls – think consciously about how to “slip in what’s going on with you. You can plant the seed for folks about what you’re doing. Maybe you could say, ‘This year I’m excited to be launching a new craft business on Etsy,’ and that’ll stick in their head and when opportunities arise, they’ll refer things back to you.” It’s not about blasting your message out all the time, she says. “But what are the kinds of opportunities you know you want to receive or be open for? Those are the opportunities where you want to communicate on a strategic basis so people know what’s going on for you.”

How are you planning to build your body of work in 2014?

Dorie Clark is a marketing strategist who teaches at Duke University’s Fuqua School of Business. Learn more about her new book Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press) and follow her on Twitter.

Source: Forbes Business

 
Update
2

7 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and s ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

7 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and MH17 ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Want to stay sharp? Develop a rich vocabulary
London, Oct 23 (IANS) Possessing a good vocabulary could shield you from incipient dementia when age catches up with you, a study has found.
 
 
Chinese company signs Rio 2016 uniform deal
Rio de Janeiro, Oct 23 (IANS) Chinese sports apparel maker 361 will be the official uniform supplier for the Rio 2016 Olympics, the organizers have said.
 
 
Ukraine lacks sufficient gas for winter
Kiev, Oct 23 (IANS) Ukrainian Prime Minister Arseny Yatsenyuk has said his country lacks sufficient natural gas for winter.
 
 
Obama 'cautiously optimistic' about Ebola
Washington, Oct 23 (IANS) President Barack Obama Wednesday said he is "cautiously optimistic" about the Ebola situation in the US, as his government announced a new programme that will actively monitor for 21 days every person coming from West African nations hit by the deadly virus.
 
 
 

Latest from the Network

European Champions League standings
Paris, Oct 22 (IANS) Following are the European Champions League standings for Groups E to H after Tuesday's matches (tabulated under matches played, won, drawn, lost, goals for, against, points), according to Xinhua...
Read more on Sport Balla
 
Rogerio set to break Giggs world record
Rio de Janeiro, Oct 22 (IANS) Sao Paulo goalkeeper Rogerio Ceni is one victory away from earning his fourth Guinness World Record by eclipsing a mark held by Manchester United legend Ryan Giggs. The 41-year-old will...
Read more on Sport Balla
 
Ryan Reynolds can't keep his hands off Blake Lively
Ryan Reynolds was ''really sweet'' to Blake Lively at the Angel City Ball. The couple, who got married in September 2012, made their first red carpet appearance together in New York City on Monday night (10.20.14) since...
Read more on Celebrity Balla
 
Kris Jenner doesn't know who Bruce Jenner is dating
Kris Jenner has ''no idea'' whether Bruce Jenner is dating her best friend. The 58-year-old reality TV star, who split from the Olympic gold medallist last October after 23 years of marriage, claims she doesn't know if...
Read more on Celebrity Balla
 
When Rihanna dressed like 'Harry Potter'
New York, Oct 22 (IANS) Singer Rihanna was spotted here in a Harry Potter style costume. She wore the wizard-like get-up while heading for a business meal here Monday, reports mirror.co.uk. The 26-year-old combined a...
Read more on Celebrity Balla
 
Germany raises humanitarian aid to Iraq
Berlin, Oct 22 (IANS) Germany has pledged a further 20 million euros (about 25.5 million dollars) in humanitarian aid to Iraq, the foreign ministry said in a statement Tuesday. The additional funds are immediately...
Read more on Politics Balla
 
India calls on Israel, Palestine to resume peace process
United Nations, Oct 22 (IANS) India has called upon Israelis and Palestinians to resume the peace process as "dialogue remains the only viable option" to address the issues confronting the region. In a brief statement...
Read more on Politics Balla
 
Airstrikes help ground forces fight IS: Pentagon
Washington, Oct 22 (IANS) Kurdish forces are in control of the majority of the Syrian city of Kobane despite efforts by the Islamic State (IS) to take the town, a spokesperson for US defence department said Tuesday....
Read more on Politics Balla
 
Palestine, Israel urged at UN to halt unilateral initiatives
United Nations, Oct 22 (IANS) UN Secretary-General Ban Ki- moon Tuesday called on Palestine and Israel to overcome differences and halt unilateral initiatives that fuel mistrust, so as to pursue long-term stability in...
Read more on Politics Balla
 
China urges Israel to create conditions for peace
United Nations, Oct 22 (IANS) Chinese government has called on Israel to create necessary conditions for the resumption of peace talks with Palestine. At an open debate of the Security Council on the situation of the...
Read more on Politics Balla