360° Coverage : Company rolls out Apples iBeacon to grocery stores

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Company rolls out Apples iBeacon to grocery stores

Jan 6 2014, 2:43pm CST | by

Startup InMarket starts using Apple's microlocation service iBeacon in grocery stores NEW YORK (AP) — Pretty soon, your phone might remind you to pick up laundry detergent as you...

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35 weeks ago

Company rolls out Apples iBeacon to grocery stores

Jan 6 2014, 2:43pm CST | by

Startup InMarket starts using Apple's microlocation service iBeacon in grocery stores

NEW YORK (AP) — Pretty soon, your phone might remind you to pick up laundry detergent as you peruse the microbrews in the supermarket, just a couple of aisles away.

Mobile shopping startup InMarket started using Apple's in-store location technology, iBeacon, on Monday to send shoppers deals, rewards and grocery list reminders inside U.S. grocery stores to the 20 million people who use its apps.

IBeacon, which works with Apple devices running iOS 7, is already being used inside Apple stores. In all cases, shoppers will only receive notifications if they download the apps — such as inMarket's Checkpoints — with the iBeacon feature and opt in to receive them.

As of Monday, InMarket's "Mobile to Mortar" iBeacon feature is available in dozens of Safeway and Giant Eagle stores in Seattle, San Francisco and Cleveland, but InMarket says the number will grow to more than 150 in the next couple of weeks and thousands of stores, grocery and other types, by the end of 2014.

IBeacon is sometimes called a micro-location technology because it works similar to GPS, but much more precisely. Instead of getting you to an address, it could guide you once you are inside a store. IBeacon transmitters placed around stores use Bluetooth wireless technology to give your phone more precise information about your location. That's not possible with GPS, which don't work well indoors and aren't good at distinguishing between locations that are just a few feet apart.

Source: AP Business

 
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2

2 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewC ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

2 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

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