There's A Serious Reason Why We Want Snapchat To Apologize For Getting Hacked, And You Won't Like It

Jan 7 2014, 4:28am CST | by

Rundown: Snapchat got hacked (relatively mildly). Snapchat gave a tone-deaf statement that, notably, did not include an apology (not even a non-apology). Tech pundits are demanding that Snapchat’s CEO apologize for the hack.  My former colleague Steve Kovach wrote two indignant posts about it.

Why is it that we want an apology so badly? Clearly, it won’t bring those leaked phone numbers back into secrecy. And clearly it won’t make Snapchat take security more or less seriously–and after all it has a huge business interest in taking security very seriously, and the money to staff up.

So why is this getting us riled up so much?

An apology is what you ask for when you can’t get anything else.

We know that the internet and the cloud is full of hackers that can grab our data every day. Let alone the NSA. And we know we can’t live in the cloud. All of our secrets are vulnerable, and we know it, and, deep down, we know we can’t do anything about it. But we need the illusion of control. So we can demand an apology.

We know that it’s the Snapchat era. We know that the urge to share everything (and everything increasingly means everything), somehow hardwired in some component of our nature, our technology-filled lives and the business motives of heavily-funded startups, is unstoppable now. We will share everything, and there’s nothing we can do to stop it. And we know, deep down, it’s our fault. But when it goes wrong, we can demand an apology, damnit.

Look, you know that a Russian hacker is going to steal naked pics of your teenage daughter and share them with his buddies on the internet. You know it’s gonna happen, sooner or later. You know there’s nothing you can do about it.

But you can demand an apology. Go get ‘em.

Source: Forbes Business


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