5 Goals I'm Setting For My Business In 2014

Jan 10 2014, 12:18pm CST | by

We’re all guilty of it. We set our resolutions on the 31st of December, jazzed to make progress in our personal and professional lives, and then, by the middle of January, we’re bored. Our goals, which had once seemed so within reach, have suddenly become infinitely far away. It’s no wonder that 8 percent of people follow through on their New Years goals, according to University of Scranton research.

This year, rather than giving up preemptively, I propose we reset our resolutions and rehash our excitement.

Here’s How To Reset Your New Year’s Business Resolutions, And This Time, Make Sure They Stick

Write your goals down.

Writing down your goals and seeing it in front of you, daily, makes it that much more tangible and concrete. While it’s great to brainstorm goals, without writing down your mission, focus fades and continuity begins to decrease. By jotting down your plan and displaying it proudly, you’re already en route to achieving it.

In our company, we have a goals board. Everyone gets to set professional and personal goals each year. We broadcast the goals on a formal wall for the entire office to see. Whenever I walk into the office and see my own goal, it reminds me to take action. Our brains work subconsciously to help us accomplish our mission when we keep our resolutions top-of-mind.

Be realistic with your expectations.

Whether it’s about weight-loss or ROI-growth, setting unattainable goals doesn’t help your success, it hinders it. Set goals that, though they require hard work and perseverance, are, in fact, doable. It’s better to set a smaller goal that can be expanded upon than something you feel you’ll never actually reach. If you aim to increase your bottom-line, think about what strategies you can use to hit that revenue goal. Pick a number; a realistic number. Going from 100K to 100 million in sales will not happen overnight. Think about the most important things that will impact your business that with hard work and effort, you can actually achieve.

Establish milestones to track success.

Here’s where the planning comes into play. If you fail to plan, you are, in essence, planning to fail. Be sure to set key performance indicators for each of the goals you set. Otherwise, how will you know if you’re on track? Give yourself a schedule and monthly (or, weekly, if you’re extra committed) milestones to know that you’re breezing through the things you want to accomplish.

Last year, my goal was to lose 60 pounds.  I would not have been able to accomplish that aggressive goal if I didn’t measure my weight each week (sometimes each day) to keep track of how much I lost, how much longer I had to go, and what roadblocks I had to hoist myself over to come out successful.

Taking these ideas and incorporating them into business, my company will be resetting our goals and pushing through 2014 until we see our desired results.

Here are 5 Business Goals I’ve reset for my company in 2014:

  1. Adding Value: We want to continue to organize our company to make it more efficient and profitable so that both, our clients and our employees can get more . Our goal is to increase our value by 200%.

  2. Thought Leadership: We will produce and execute four marketing seminars, one per quarter, to help business owners see success by sharing important growth strategies and hosting interactive workshops and webinars.

  3. Business Networking: We’re working to build our Events Division, Business Events NY, to increase reach by 25% and continue widely branding our company. We aspire to host one monthly event for up to 300 business entrepreneurs.

  4. Strong Recruiting: We aim to hire 10 additional experienced marketing professionals that can add to our existing talent-pool and help continue the steady growth of our business.

  5. Quality Sales: We need to define our target market to three major areas. Then, we’ll start marketing to this target the right industries and going deeper with our clients.

Remember, when thinking about your own resolutions, ask yourself:

  • Where do you want to be in 1 year, 3 years, 5 years?

  • With these goals in mind, what will be different for your company? What’s the end-goal?

  • What type of investment can you make to your goals, in regards to time, effort, energy, money? Is it doable?

So, which goals are you resetting this month? By sharing your goals with others, you train to hold yourself accountable.

Let me know in the comments box below!

Joe Apfelbaum brings more than thirteen years to the online business, technology and marketing community. Serving as CEO and Co-Founder of Ajax Union, www.ajaxunion.com, he has been featured on Fox Business Network and Fox Business News and was selected by Google as a Certified Google Trainer. Today, Joe produces a weekly web series called GrowTime, where he teaches budding entrepreneurs about business, marketing, and technology. Meet Joe in person at one of his upcoming #NYCSeminars. Check out www.ajaxunion.com/events

Source: Forbes Business

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Microsoft expands ad-free Bing search for schools
LOS ANGELES (AP) — Microsoft is expanding a program that gives schools the ability to prevent ads from appearing in search results when they use its Bing search engine. The program, launched in a pilot program earlier...
 
 
For Working Women, Focus On Beauty Erodes Self Confidence
In a guest post last month, “‘Princeton Mom’ Gives Dumb Advice On Marrying Smart,” Lisa Endlich Heffernan rebutted the argument that smart girls who don’t find husbands in college are destined for spinsterhood. Here she...
 
 
A Compelling Case for the Mid Cap Value ETF (IWS)
U.S. equity markets have struggled to maintain the bullish momentum seen throughout 2013. While the broader market has managed to stay afloat, certain sectors have fallen from the record highs enjoyed last year;...
 
 
CDC Would Sacrifice Kids To Cut Healthcare Costs
The U.S. Centers for Disease Control and Prevention (CDC) appears to have assumed a role that was never intended: reducing the ability of vaccines to save lives.  At their past two meetings, the CDC’s vaccine advisory...
 
 
 

Latest from the Network

Microsoft CRM Customer Web Portal Upgrade Released
Los Angeles, CA, April 23, 2014 --(PR.com)-- The CRM integrated customer self-service enterprise web portal by Management Technology Consulting (MTC) is meeting the demand for a feature-rich yet low-cost solution...
Read more on Business Balla
 
Microsoft expands ad-free Bing search for schools
LOS ANGELES (AP) — Microsoft is expanding a program that gives schools the ability to prevent ads from appearing in search results when they use its Bing search engine. The program, launched in a pilot program earlier...
Read more on Business Balla
 
For Working Women, Focus On Beauty Erodes Self Confidence
In a guest post last month, “‘Princeton Mom’ Gives Dumb Advice On Marrying Smart,” Lisa Endlich Heffernan rebutted the argument that smart girls who don’t find husbands in college are destined for spinsterhood. Here she...
Read more on Business Balla
 
Laura Prepon: Tom Cruise is hot
Laura Prepon thinks Tom Cruise is "hot". The 'Orange is the New Black' actress insists rumors she is dating the 'Mission: Impossible' star are untrue, but she is "flattered" by the speculation, even though she finds it...
Read more on Celebrity Balla
 
Meryl Streep tired of awards
Meryl Streep "hates" inviting people to awards ceremonies. The 64-year-old actress - who has been nominated for an Oscar 18 times and won three of the coveted statuettes - picked up the 14th annual Monte Cristo Award by...
Read more on Celebrity Balla
 
Leslie Mann regrets using marriage as inspiration for This Is 40
Leslie Mann regrets using her marriage as inspiration for 'This Is 40'. The 'Other Woman' star admits she became "annoyed" by the "invasive" questions about her relationship with director Judd Apatow when she starred...
Read more on Celebrity Balla
 
A Compelling Case for the Mid Cap Value ETF (IWS)
U.S. equity markets have struggled to maintain the bullish momentum seen throughout 2013. While the broader market has managed to stay afloat, certain sectors have fallen from the record highs enjoyed last year;...
Read more on Business Balla
 
CDC Would Sacrifice Kids To Cut Healthcare Costs
The U.S. Centers for Disease Control and Prevention (CDC) appears to have assumed a role that was never intended: reducing the ability of vaccines to save lives.  At their past two meetings, the CDC’s vaccine advisory...
Read more on Business Balla
 
Apple vs. Samsung Patent Case Pulls Google Into The Spotlight To Back Its Android Partner
There are a lot of interesting facts, presentations, and historical detail coming out of the Apple vs. Samsung patent case currently under way. It is also slowly reeling in Google’s flavour of Android into the spotlight...
Read more on Apple Balla
 
Quentin Tarantino's Gawker lawsuit dismissed
Quentin Tarantino's lawsuit against Gawker has been dismissed. The award-winning director was furious when the website posted a link to a leaked copy of his 'Hateful Eight' script, forcing him to scrap plans for the...
Read more on Movie Balla
 
 
Auto Balla Sexy Balla Sport Balla TV Balla Politics Balla Movie Balla Apple Balla Business Balla Ad Balla Celebrity Balla