360° Coverage : Brad Jefferson's Animoto Uses AI to Create Inexpensive,...

2 Updates
Brad Jefferson's Animoto Uses AI to Create Inexpensive, Professional Videos for You or Your Small Business

Brad Jefferson's Animoto Uses AI to Create Inexpensive, Professional Videos for You or Your Small Business

Jan 11 2014, 11:28am CST | by

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Lanscape: Brad Jefferson, Co-Founder and CEO, Animoto… “We’re trying to make it easy to create beautiful and emotionally...

Filed under: news

 
 
 

35 weeks ago

Brad Jefferson's Animoto Uses AI to Create Inexpensive, Professional Videos for You or Your Small Business

Jan 11 2014, 11:28am CST | by

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Lanscape: Brad Jefferson, Co-Founder and CEO, Animoto

“We’re trying to make it easy to create beautiful and emotionally engaging videos about your life or your business,” says Animoto co-founder and CEO Brad Jefferson.  Animoto is a cloud-based web and mobile video creation service that takes photos and video clips and turns them into professional-quality videos, synchronized with music that users can share online. With the popularity of video creation apps like Vine and Instagram video, people are more comfortable than ever with video.

The New York City-based company Jefferson and his pals from high school co-founded in 2006 is on a roll.  The 65-person company has nine million registered users, an average of 1 million video creations per month, 1 million iPhone app downloads, 140,000 paying subscribers  and has attracted over $30 million in funding from the likes of Amazon, Madrona Venture Group, Spectrum Equity and SoftTechVC.

 As founding CEO of Animoto, Brad leads the company in driving Animoto to be the global standard for automated video creation. “Video is an incredibly powerful communication tool. People are brought to tears or laughter by the videos they create for themselves through our service. It’s an art form that impacts people’s lives—like a ‘Kodak moment’ for the 21st century. We also want to help every business use the power of video to build their business,” says Jefferson.  “Animoto is not YouTube as we help with the creation of great-looking video, irrespective of where it should be broadcast, but it’s common for customers to share their Animoto videos on YouTube or through social media. Like Marissa Mayer has said—we want to make it easy enough for your mom to use it,” continues Jefferson.

Small and medium businesses are a growing customer segment for Animoto. Realtors use the service to showcase properties and other small businesses create companyoverview videos or product demos to educate customers and increase brand awareness. Professional photographers love Animoto because it brings their photos to life and helps increase conversion rates.

 “We’re not the company to help you create a TV commercial.  But our service can help with most other video marketing needs,” says Jefferson. According to Jefferson, businesses want to know how they can expose their videos to more customers and measure the results, just like their Google AdWords buys.  Animoto is working to improve that experience as the feedback loop of how many times a video is watched is important for the creator of personal videos and business videos alike.

 Animoto has a subscription model that starts at a basic level of $5 per month and goes up to $39 per month for the professional level. “I believe that in the near future the ability to create and modify video will be as common for businesses as creating and modifying their web site is today,” says Jefferson.

 Prior to co-founding Animoto in August 2006, Brad spent eight years with Onyx Software, an enterprise software company. At Onyx, he served in a variety of management roles in sales, operations and professional services. Through Brad’s career at Onyx he saw the company grow from a 17-person start-up to an 800-person public company, and eventually an acquisition. Brad graduated from Dartmouth College and currently resides in Oakland, California, with his wife and their two children, both of whom are stars of his frequent Animoto video creations.

Jefferson started the business with three friends from Bellevue High School in Seattle, Washington.  Three of them also went to Dartmouth in the late ’90s. “We had a t-shirt business and started an interactive directory pre-Facebook era whose traffic grew so fast it brought down the college’s servers. But we never really had big capitalistic ambitions at the time. My friends went into TV and film, working in a variety of production and editing roles at companies like MTV, Comedy Central and ABC. Our CTO, Stevie Clifton, was working for Peter Jennings Productions and was complaining about the challenges of using video production editing tools like Avid.  He started thinking about ways to automate aspects of his highly skilled yet laborious process.What hooked me on the concept was imagining a future where one day anyone on the planet with an Internet connection will be able to create a TV-quality video of their life or for their business—not just highly trained professionals.  That’s what Animoto is poised to do.” says Jefferson.

 “My dad and grandfather were entrepreneurs. I’ve always loved the idea of building a profitable business around an aspect of making the world a better place. In college I majored in sociology and psychology with an education minor but after an internship with Onyx Software after my freshman year I knew I wanted to be involved in early-stage technology.” says Jefferson.

 “We started Animoto in August of 2006 and created a prototype to show our wives and girlfriends by that December. The first video came out upside down and while our significant others were rolling their eyes we were high-fiving each other because we knew we could easily fix that. I didn’t know about organizations like YCombinator and Kickstarter didn’t exist. We bootstrapped for the first year without salaries as we developed the product and then I hit up our friends and family for $575,000 as we entered our second year and neared our product launch,” continues  Jefferson.

 “It’s been a lot of fun—four co-founders and friends.  It created a friendly and family-like culture to the business.  Now we’re on a mission to change the world,” concludes Jefferson.

Bruce H. Rogers is the co-author of the recently published book Profitable Brilliance: How Professional Service Firms Become Thought Leaders now available on Amazon http://amzn.to/OETmMz

Source: Forbes Business

 
Update
2

2 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing th ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

2 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the doub ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

France to help set up hospital in Guinea to fight Ebola
Paris, Sep 18 (IANS) French President Francois Hollande Thursday said his country would help set up a military hospital in Guinea to assist in the fight against the deadly Ebola virus in west Africa.
 
 
No plans to punish West with retaliatory sanctions: Putin
Moscow, Sep 18 (IANS/ITAR -TASS) Russia will not pressure the West with sanctions but will pursue its own interests, President Vladimir Putin said Thursday.
 
 
Pakistan aiming over 6 percent economic rise
Islamabad, Sep 18 (IANS) Pakistan is eyeing an economic growth rate of 6 percent by 2017-18 as it is believed the country's geo-political and strategic location can open up new vistas to make it a trade hub, a Pakistan minister said Thursday.
 
 
China gets its own Viagra
Beijing, Sep 18 (IANS)) A Chinese pharmaceutical company launched the country's first domestic erectile dysfunction treatment drug Thursday, aiming to challenge foreign domination of the market.
 
 
 

Latest from the Network

Israel gives intelligence to US about IS
Jerusalem, Sep 18 (IANS/EFE) Israel has provided the US with intelligence about the Islamic State (IS) terrorist group, a senior officer in the Israeli Defence Forces confirmed Thursday. The officer, who was quoted by...
Read more on Politics Balla
 
Britain witnesses Scots choosing their future (Roundup)
Edinburgh, Sep 18 (IANS) Whether Scotland remains part of the United Kingdom or opts for a new independent identity was due to be announced Friday morning, as the Scots voted in a referendum Thursday while the rest of...
Read more on Politics Balla
 
No plans to punish West with retaliatory sanctions: Putin
Moscow, Sep 18 (IANS/ITAR -TASS) Russia will not pressure the West with sanctions but will pursue its own interests, President Vladimir Putin said Thursday. "First of all, we are thinking about our own interests and...
Read more on Politics Balla
 
Miley Cyrus investigated after Mexican flag stunt
Miley Cyrus could face a jail sentence after being spanked on stage with a Mexican flag. The 21-year-old star - known for her controversial on-stage antics - has caused controversy after one of her dancers jokingly...
Read more on Celebrity Balla
 
Jennifer Lawrence couldn't take her eyes off Chris Martin
Jennifer Lawrence ''couldn't take her eyes off'' Chris Martin as she watched him perform with Coldplay on Wednesday night (17.09.14). The 'Hunger Games' actress - who has been dating the 37-year-old singer since June...
Read more on Celebrity Balla
 
Kourtney Kardashian expecting a girl
Kourtney Kardashian is expecting a baby girl. The 'Keeping Up with the Kardashians' star and her partner Scott Disick - who already have son Mason, four, and daughter Penelope, two, together - recently found out the...
Read more on Celebrity Balla
 
Jason Bateman's quick arguments
Jason Bateman has learned to ''fight quick'' with his wife. The 45-year-old actor - who has daughters Franny, seven, and Maple, two, with spouse Amanda - believes it is important to resolve domestic disputes as soon as...
Read more on Celebrity Balla
 
16 held in anti-mafia operation in Italy
Rome, Sep 18 (IANS) As many as 16 people were arrested in an anti-mafia operation in Italy Thursday, a media report said. The suspects, arrested on various charges, including mafia association, usury, extortion and...
Read more on Politics Balla
 
Jaguar stolen 46 years ago returned to owner
Los Angeles, Sep 18 (IANS/EFE) The US Customs and Border Protection (CBP) office in Los Angeles returned to its owner a 1967 Jaguar convertible that had been stolen 46 years ago and was discovered last month being...
Read more on Politics Balla
 
Fiji coup leader wins polls amidst fraud charges (Roundup)
Suva/Cairns (Australia), Sep 18 (IANS) Leader of the coup in 2006, Voreqe "Frank" Bainimarama, has won parliamentary elections in Fiji, home to a large Indian-origin population, amidst opposition accusations of...
Read more on Politics Balla