360° Coverage : Infographic: Online Hotel Distribution 2014

1 Updates

Infographic: Online Hotel Distribution 2014

Jan 13 2014, 9:30am CST | by

eRevMax predicts hotel online distribution trends.

London, United Kingdom, January 13, 2014 --(PR.com)-- As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book...

Filed under: news

YouTube Videos

 
 
 

28 weeks ago

Infographic: Online Hotel Distribution 2014

Jan 13 2014, 9:30am CST | by

eRevMax predicts hotel online distribution trends.

London, United Kingdom, January 13, 2014 --(PR.com)-- As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book hotel rooms. eRevMax, the leader in hotel online distribution and channel management solution has released an Infographic “Online Hotel Distribution” to provide hoteliers with upcoming trends backed by relevant data.

Travelers who book hotel rooms online are increasingly equipped with smart phones and tablets. The infographic shows 7% of all bookings were generated from mobile and tablet devices in 2013, and this trend will grow by another 20% this year. In 2014, hotel bookings through mobile will contribute over $26 billion.

The eRevMax study sheds light on how metasearch sites realized a 13% increase in 2013. Google Hotel Finder, TripConnect and Trivago are becoming a driving force in hotel online distribution as 60% of travellers shop by comparing rates on these sites. To shift market share from the OTAs to direct bookings, hoteliers should utilize metasearch sites as a part of their overall distrbution strategy as it offers better search experience and allows the traveller to find the lowest prices available online.

Bookings from OTAs surged ahead with a 12% rise in Q3 2013 and now stands at 13% of overall bookings in North America. It also shows that 33% of all bookings take place at the brand’s website, an increase of 5% in Q3 2013. eRevMax suggests hoteliers work with OTAs to increase revenues and implement reputation management solutions for quick responses to their guests.

In this world of social media, SEO and analytics, failure to adopt digital platforms in their marketing strategy is suicidal for hotels. The data shows that 81% of tech-savvy travellers find user reviews important, while 49% travellers book hotel only after reading reviews. Nearly 21% used Facebook to search for hotel information at least once while 14% of travellers use the Facebook platform to book a hotel room. Hence, it is imperative that hotels take social-commerce seriously.

About eRevMax: eRevMax is the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. The company delivers its premium hotel channel management product RateTiger, web-based solution SimpleDistribution and its real-time enterprise connectivity gateway - Connect, to the hospitality and travel industry. Incorporated in 2001, eRevMax serves over 7000 customers and 55000 hotels worldwide with offices and R&D centers across three continents.

Contact Information:
eRevMax International
Aparna Bhattacharya
+ 44 (0) 20 7265 1588
Contact via Email
www.erevmax.com
28 Leman Street,
London E18ER,
United Kingdom

Read the full story here: http://www.pr.com/press-release/536318

Press Release Distributed by PR.com

Source: PR.com

 

Don't miss ...

 

<a href="/latest_stories/all/all/29" rel="author">PR.com</a>
PR.com press-releases.

 

blog comments powered by Disqus

Latest stories

Helpful moms, sisters push female baboons up hierarchy
New York, July 31 (IANS) A supportive mother and helpful sisters are key to female baboons reaching the higher echelons of their social strata, a study indicates.
 
 
Vintage NASA spacecraft set for interplanetary probe
Washington, July 31 (IANS) A team of scientists is priming a 36-year-old NASA spacecraft named International Sun-Earth Explorer 3 spacecraft, ISEE-3, to enter new science frontiers.
 
 
Giant asteroids wiped out life on early Earth
Washington, July 31 (IANS) Using a computer simulation model based on a moon crater, planetary scientists have revealed that early Earth is likely to have been hit by giant asteroids capable of killing off life and completely resurfacing the planet.
 
 
Fear of losing money affects investment
Washington, July 31 (IANS) The more averse, or fearful, of losing money an investor is, the lower his or her willingness seems to be for taking risks in the stock market, says a study.
 
 
 

Latest from the Network

San Lorenzo advance to Copa Libertadores final
La Paz, July 31 (IANS) Argentine football club San Lorenzo earned a berth in the Copa Libertadores final for the first time with a 5-1 aggregate victory against Bolivar. The Argentine club lost Wednesday's semifinal...
Read more on Sport Balla
 
37,000 Ukrainian refugees live in Russia
Moscow, July 31 (IANS/ITAR -TASS) About 37,000 Ukrainian refugees live in temporary accommodation centres in Russia, Russian emergency situations ministry spokesman Alexander Drobyshevsky said Thursday. "Due to the...
Read more on Politics Balla
 
Helpful moms, sisters push female baboons up hierarchy
New York, July 31 (IANS) A supportive mother and helpful sisters are key to female baboons reaching the higher echelons of their social strata, a study indicates. A female baboon's social status is dictated not by...
Read more on Apple Balla
 
Bosh extends contract with Miami Heat
Washington, July 31 (IANS) Miami Heat All-Star forward Chris Bosh chose to sign a five-year contract extension worth $118 million with the NBA side. Bosh helped the Heat to get two NBA titles in his last four seasons...
Read more on Sport Balla
 
Vintage NASA spacecraft set for interplanetary probe
Washington, July 31 (IANS) A team of scientists is priming a 36-year-old NASA spacecraft named International Sun-Earth Explorer 3 spacecraft, ISEE-3, to enter new science frontiers. The spacecraft will now travel...
Read more on Apple Balla
 
Australia failed to make India take back asylum seekers
Sydney, July 31 (IANS) The Australia government failed to make India take 157 Sri Lankan Tamil asylum seekers while they were being held on high seas, media reported Thursday. The asylum seekers, including at least 37...
Read more on Politics Balla
 
Liverpool beat Man City in friendly
Washington, July 31 (IANS) Liverpool edged Manchester City in a penalty shootout in their International Champions Cup encounter. The Reds, who lost the English Premier League title to Man City last season, let in a...
Read more on Sport Balla
 
Giant asteroids wiped out life on early Earth
Washington, July 31 (IANS) Using a computer simulation model based on a moon crater, planetary scientists have revealed that early Earth is likely to have been hit by giant asteroids capable of killing off life and...
Read more on Apple Balla
 
Fear of losing money affects investment
Washington, July 31 (IANS) The more averse, or fearful, of losing money an investor is, the lower his or her willingness seems to be for taking risks in the stock market, says a study. "Traditionally, it was believed...
Read more on Apple Balla
 
Sam Querrey ousted at Citi Open
Washington, July 31 (IANS) Sam Querrey of the US lost to Japanese star Kei Nishikori 4-6, 7-5, 4-6 at the Citi Open here. It was the first match Wednesday for the fourth seeded Nishikori since his Wimbledon's fourth...
Read more on Sport Balla