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Why Are We So Afraid Of Outsourcing Technology?

Why Are We So Afraid Of Outsourcing Technology?

Jan 13 2014, 12:23pm CST | by

The fear of using development firms among founders and investors is holding back entrepreneurs (especially female ones), argues Ellie Cachette.  By Ellie Cachette (Advisor, Koombea) While the debate...

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27 weeks ago

Why Are We So Afraid Of Outsourcing Technology?

Jan 13 2014, 12:23pm CST | by

The fear of using development firms among founders and investors is holding back entrepreneurs (especially female ones), argues Ellie Cachette

By Ellie Cachette (Advisor, Koombea)

While the debate about why there aren’t enough women in tech  is ongoing, there is some truth that there hasn’t been sufficient generational mentorship. Many crafts require knowledge to be passed on from generation to generation, but for startups everything is changing particularly rapidly — technological progress in the last fives years has been unsurpassed as we see with rising company valuations and recent IPOs. The sky truly is the limit, but telling female founders to just “learn how to code ” isn’t enough, and the debate about how to get women involved  doesn’t help the conversation either.

The true issue is that each phase of a company’s growth requires different skill sets. These can change faster than any group of people can adapt and learn. Yet so often “outsourcing technology” is seen as a turnoff for investors. When a founder is trying to raise money, especially on the West Coast , the first question is often, “Who is your technical co-founder?”

In an industry where innovation is worshipped, innovation can often stalled by niche product expertise without launching expertise or launching expertise without product expertise. Or marketing expertise without product expertise. There are so many important things to know and learn, and in the earliest stages of a startup, technology should not be the variable. Sometimes the winner is who can get their product mastered first. In this case, development agencies can be helpful to budding founders or those with experimental ideas.

While it’s often only talked about in hushed voices, many successful startups leverage outside development agencies, and until your business has high security needs, this might work for mid-term company growth as well as short term. When time and “Go To Market” are your most important focus, here are three ways a development firm can help all founders, especially female founders.

  1. Building products: Depending on where an idea is, having a MVP vs MSP vs PMF is the difference between raising your family and friends round or your Series A. Knowing what metrics to use and the quality of product can also save time on the learning curve. (Read more about how to build a MVP  as a non-technical founder or reaching Product-Market Fit .)

  2. User acquisition: One area where it can be helpful to have instant expertise is user acquisition. Building an app is one thing, getting users is another. Learning how to do this can be tricky and having those that are already masters of the craft can save startups time and money (Here are some user acquisition tricks that worked .)

  3. Branding and marketing: Founders need to understand how to market their product, even if their idea is not in an area which they have worked in previously. Is your product for investors, consumers or enterprise? Most development agencies have a variety of resources and teams. Make sure to put in the time to do the research on how to market or hire for marketing  while in a growth phase.

The debate around “Girls vs Boys” may never end, but what can change is how fast knowledge is transferred between people. If you are a new founder and looking at why or how you should decide on a development agency , ask yourself how much money you have and how much time, because, in the end, having a successful company isn’t about “learning to code” or getting the most financing. We already know women tend to get less funding than men . The real question shouldn’t be who your technical co-founder is but whether you are passionate enough to change an industry.

Do you agree that outsourcing technology is unfairly stigmatized?

Source: Forbes Business

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakyat was told t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

6 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

Sydney FC v West Ham United - Football United New Zealand Tour 2014
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by r ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

6 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewan Rakyat t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

6 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Dat ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

6 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southern state ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 million in c ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation o ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Scheme 2014. ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Damansara Skyway (Kidex ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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