360° Coverage : Mobile Entertainment: A Startup Network For Interactive Play

2 Updates
Mobile Entertainment: A Startup Network For Interactive Play

Mobile Entertainment: A Startup Network For Interactive Play

Jan 15 2014, 11:30am CST | by

The supercomputer in your pocket (i.e. your smartphone) is your connection to most everything: your contacts, social networks, and an increased number of options for entertainment — including a...

Filed under: news

 
 
 

36 weeks ago

Mobile Entertainment: A Startup Network For Interactive Play

Jan 15 2014, 11:30am CST | by

The supercomputer in your pocket (i.e. your smartphone) is your connection to most everything: your contacts, social networks, and an increased number of options for entertainment — including a plethora of games.
/>

Los Angeles-based startup games studio Scopely was created with the aim to be a mobile entertainment network.

They specifically want to change the way games are developed, distributed, and monetized. Their focus is on the mobile explosion and how devices and mobile consumption will play an even larger role in entertainment in the near future.

“We’re living in an insanely exciting time. There will be two billion smartphones by 2015, and there’s a history of new technology coming along and changing industry. What’s different about this revolution — you can touch the screen. You can participate in your entertainment,” said Walter Drive, CEO of Scopely.

“Gaming is an ongoing conversation with your users. The service can change over time, based on what consumers tell you,” he said.

Driver moved to Los Angeles the way that many creative people do. He optioned a screenplay, which landed him on the West Coast, after having studied creative writing at Brown University. In L.A., his storytelling and tech interests married and found their intersection at the foundation of startups — specifically in the games space.

He co-founded Ignition Interactive and founded O Negative Media, in 2007 and 2010 respectively; both aimed to build social games and apps on the MySpace and Facebook platforms.

Scopely was founded in 2011.


Like A TV Network Or Movie Studio
“There are going to be new companies that act like movie studios and television networks — taking content and making it better, then bringing it to a global audience,” he said. “We talk about being the HBO of mobile games.”/>/>

In operating like a network or studio, Scopely focuses on finding great content, financials, and distribution.

“Scopely wanted to let the makers of games focus on making the games. We focus on monetization and global scale,” he said. “We want to provide the central business development and technology infrastructure for the most talented game developers in the world.”

Their current business model works as a revenue share — the startup shares revenue they make from the games with their game developer partners.

So far, the startup has launched seven games (with developer partners), and has several others in various stages of development.


What’s Next In 2014
In 2013, the startup grew from 30 staff to 80. They launched three new games, and demonstrated that they could be a trusted partner to global game developers. In 2014, Driver’s goals entail amplifying their success further./>/>

  • Greater monetization.  “We’re focused on higher monetization of our content, catapulting into the next level of games. Games that make tens of millions a year,” he said.
  • Working with Asia.  “Asia to U.S. access is very important. Working with multi-million and billion dollar market cap companies in Asia that want to come to the U.S.”
  • Bridging with traditional entertainment companies.  “Relationships between traditional entertainment companies and mobile is going to be more important. Both maximizing IP on mobile and tablet, and creating mobile and tablet-first content and taking it to them [large entertainment studios].”


The Mobile Entertainment Opportunity
As for where entertainment and technology are headed, it’s clear that since mobile hardware (i.e. smartphones and tablets) will only increase, and we already consistently text, photograph, take and watch video, and play games on phones — there’s an inherent reliance on mobile that we’ve fostered in society./>/>

“Rather than a sidecar platform, we see mobile as the first screen,” said Driver.

He also mentioned an overall transition toward products tailored to each user./>/>

“There will be a shift toward interactive entertainment, personalized just for you.”

He imagines that a bridge between mobile-first companies like his and large entertainment studios could result in a powerful combination of data-driven, mobile prowess and emotional, global storytelling.

Overall, Driver looks at games with a storyteller’s lens, considering the feelings of the players.

“In L.A., people want social products tied to emitting an emotional response. What is the thing people are feeling? And how’s that feeling different the 1st time versus the 30th?” he said. “For me, I care about providing enjoyable experiences for our users and the emotions they extract from our games.”

Source: Forbes Business

 
Update
2

4 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

4 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the do ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Apple benefited from illegal tax agreements in Ireland: EU
Brussels, Oct 1 (IANS) European Union (EU) regulators Tuesday announced that Apple Inc. enjoyed state aid from Ireland for many years via illegal tax agreements.
 
 
Serious about taking forward civil nuclear deal: Modi
Washington, Sep 30 (IANS) Prime Minister Narendra Modi said Tuesday that he has conveyed to US President Barack Obama that India is "serious about taking forward" the civil nuclear deal with the US and resolving issues.
 
 
Sought access for Indian companies to American markets: Modi
Washington, Sep 30 (IANS) Prime Minister Narendra Modi said Tuesday that he has urged US President Barack Obama to take steps that would help Indian service companies get access to the US economy.
 
 
Unique 'signature' found in ageing brain
London, Sep 30 (IANS) In a discovery that may lead to treatments that can slow or reverse cognitive decline in the elderly, researchers have found evidence of a unique "signature" in the ageing brain.
 
 
 

Latest from the Network

Apple benefited from illegal tax agreements in Ireland: EU
Brussels, Oct 1 (IANS) European Union (EU) regulators Tuesday announced that Apple Inc. enjoyed state aid from Ireland for many years via illegal tax agreements. The European Commission expressed concern over tax...
Read more on Business Balla
 
Liam Hemsworth's family thought he was posessed
Liam Hemsworth's family thought he was possessed by demons when he was a child. The Australian actor, 24, admits he and his older brother Chris Hemsworth, 31, were very naughty when they were growing up, as their...
Read more on Celebrity Balla
 
Anne Hathaway only settled into married life last year
Anne Hathaway's first year of married life was ''insane.'' The 'Les Miserables' actress, who tied the knot with jewelry designer Adam Shulman in Big Sur, California in September 2012, admits she only started to settle...
Read more on Celebrity Balla
 
George Clooney donating profits from wedding photos to his own charity
George Clooney is donating most of the profits from his wedding photographs to his own charity. The 53-year-old actor, who tied in the knot with British human rights lawyer Amal Alamuddin, 36, in Venice, Italy during a...
Read more on Celebrity Balla
 
Justin Bieber meets Kendall Jenner in Paris
Justin Bieber enjoyed a boozy lunch with Kendall Jenner today (09.30.14). The 'Baby' hitmaker, who is currently in Paris with his on-again, off-again girlfriend Selena Gomez, was spotted sipping champagne with the 18-...
Read more on Celebrity Balla
 
The displaced from eastern Ukraine continue to flow
Odessa (Ukraine), Oct 1 (IANS/EFE) Despite a recent ceasefire, the people displaced by the separatist conflict in Donetsk and Lugansk in eastern Ukraine continue to flock to different areas of the country, including...
Read more on Politics Balla
 
Alicia Keys may deliver baby on New Year's Eve
Los Angeles, Oct 1 (IANS) Singer Alicia Keys has disclosed that her due date for the delivery of her second child is on New Year's Eve this time. She finds it "cute". She is likely to deliver her baby Dec 31, 2014....
Read more on Celebrity Balla
 
IS forces closing in on Syrian-Kurdish town
Beirut, Oct 1 (IANS/EFE) The Islamic State Sunni radical group advanced Tuesday on Kobani, the Syrian-Kurdish town on the Turkish border, and have come within two or three kilometres of the strategic town, the Syrian...
Read more on Politics Balla
 
20 killed in Algeria bus accident
Algiers, Oct 1 (IANS) At least 20 passengers were killed Tuesday in a road accident in Algeria, media reports said. The accident occurred in the southern city of Laghouat when two buses collided, leaving more than 20...
Read more on Politics Balla
 
New confidence, new excitement in India-US ties: Modi (Roundup)
Washington, Oct 1 (IANS) Saying there is "new confidence, new excitement" in the India-US relationship, Indian Prime Minister Narendra Modi Tuesday assured the US of India's commitment to take their stalled landmark...
Read more on Politics Balla