Could SuperBowl XLVIII At MetLife Stadium Have The First-Ever Million Dollar Suite Purchase

Jan 18 2014, 1:06pm CST | by

Could SuperBowl XLVIII At MetLife Stadium Have The First-Ever Million Dollar Suite Purchase

For the general public, whether or not to attend the Super Bowl is a question of a few thousand dollars.  While by no means trivial, at a current average price of $4,600, Super Bowl tickets are only listing for about 1% of the price of Super Bowl suites. While ticket prices for this year are about 15% above the four-year average, the difference in suite prices are is anywhere from 80% to 300% higher. In years past, a suite could cost from $150,000 to $250,000. This year, prices are starting at $450,000, and after Sunday those prices could rise significantly depending on who gets into the game.

From the beginning, MetLife’s suites set a high bar.  Designed by celebrity architect David Rockwell who has done major projects that range from the W in Union Square to the Academy-award hosting Kodak Theatre, the 220 MetLife suites hold anywhere from 12-30 guests. Even with their tony heritage, the market this year is in a different league than any previous years.  In addition to higher demand because of the possibility of foul weather, supply this year has been severely constricted. In years past, suite holders for the Jets and Giants would have gotten access to their suites for the Super Bowl, which they could in turn sell for a hefty profit.   This year, the NFL pulled it’s version of eminent domain and took away suites from team season ticket holders to include them as part of million dollars sponsorships for the NY/NJ Super Bowl host Committee.  The committee has 28 sponsors, and when you add to that teams, the league, and existing sponsors, there are likely less than ten suites on the market, compared to 30 in an average year. Here’s a detailed MetLife Seating Chart that shows the three suite levels.

As hard as it is to believe, depending on who gets into the game, prices could rise from here. While it’s unlikely we’ll get to a million dollar suite, before ruling it out consider the obvious fact that the majority of suite purchases are from corporate buyers. Also consider the fact that San Francisco and Seattle have four of the most cash-rich companies on the planet. Microsoft alone has over $63 billion in cash on their balance sheet and when you add Apple, Cisco and Google into the mix, there’s over $200 billion of corporate cash that could be looking for a weather-protected way to spend the six hours on Super Bowl Sunday.

In most years, suite purchase are about ROI.  In order to justify a $150,000 suite as an investment, there needs to be a strong ROI case for entertaining clients and prospects.  When you’re talking about a $500,000 investment, though, it’s unclear if ROI is even a possibility. That means that anyone who locks in on one of the remaining suites is doing so without any real expectation of a return, and without much limitation on what they’d be willing to pay.

In addition to the game, Suite holders will also be getting a great seat for a Bruno Mars concert.   Based on the recently-announced second leg of his tour, Bruno Mars tickets have an average price of $337, which takes a tiny bit of the sting out of that $500k+ price tag.  If you want to track non-suite Super Bowl ticket prices for the game itself, here’s a cool infographic that TiqIQ and Bloomberg put together.

Source: Forbes Business

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Mummy wearing jewellery unearthed in Egypt
London, Nov 23 (IANS) Spanish archaeologists have discovered about 4,000 years old female mummy wearing rare jewellery in Egypt.
 
 
Exercise and fasting could boost brain's functions
Washington, Nov 23 (IANS) Exercise along with occasional fasting is good for boosting the brain's neurons, shows a new research.
 
 
One infant dies in Pakistan hospital
Islamabad, Nov 23 (IANS) One more infant died due to lack of oxygen in an incubator and negligence of the hospital administration in Pakistan, bringing the number of such deaths to 19 in the past five days.
 
 
American whiskey faces challenge in whisky-gulping India
Washington, Nov 23 (IANS) For the most part Indians love things American, but when it comes to their tipple, the world's largest whisky drinkers usually go for Scotch or their very own home-made brands.
 
 
 

Latest from the Network

$1.99 DVD Movie Black Friday 2014 Deals are on Sale now at Best Buy Online
Like Walmart and Amazon, Best Buy kicks off their Black Friday 2014 sale early. You can already buy Best Buy Black Friday deals advertised in the Best Buy Black Friday 2014 ad today online at bestbuy.com. There is no...
Read more on Movie Balla
 
Indian Catholics now have three native saints
Vatican City/Thiruvananthapuram, Nov 23 (IANS) From now on Indian Catholics will have three native saints following the elevation of Kuriakose Elias Chavara, popularly known as Chavara Achen, and Sister Euphrasia,...
Read more on Politics Balla
 
Garner wants JLo to quit talking about Ben Affleck
Los Angeles, Nov 23 (IANS) Actress Jennifer Garner, who is married to Ben Affleck, is reportedly upset that singer-actress Jennifer Lopez in her interviews continues to mention her past camaraderie with her former beau...
Read more on Celebrity Balla
 
Three militants killed in Pakistan
Islamabad, Nov 23 (IANS) Three militants were killed and two injured in Pakistan's Khyber Agency, media reported Sunday. Lashkar-i-Islam (LI) militants were killed in a clash with Tauheedul Islam peace volunteers at...
Read more on Politics Balla
 
Cheryl Fernandez-Versini bounces back after throat infection
Los Angeles, Nov 23 (IANS) Singer Cheryl Fernandez-Versini, who was suffering a severe throat infection, bounced back on the judging panel of "The X Factor" after reports that she won't be able to make it. The "Crazy...
Read more on Celebrity Balla
 
Kim Kardashian's daughter gets as stylish as mom
Los Angeles, Nov 23 (IANS) Reality TV star Kim Kardashian's daughter North West is all of one, but she's already getting as stylish as her celebrity mother. Her latest accessory is a pair of giant sunglasses. A...
Read more on Celebrity Balla
 
Exercise and fasting could boost brain's functions
Washington, Nov 23 (IANS) Exercise along with occasional fasting is good for boosting the brain's neurons, shows a new research. The research on animals showed how intermittent fasting in rats and mice can enhance...
Read more on Celebrity Balla
 
Golfers Chiragh, Kapur end tied 9th, 20th in Manila
Manila, Nov 23 (IANS) Indian golfers Chiragh Kumar and Shiv Kapur finished tied ninth and 20th, respectively, after the fourth and final round of the $1 million Resorts World Manila Masters as overnight leader Mardan...
Read more on Sport Balla
 
Rita Ora gets more movie offers
Rita Ora has had a lot of offers for film work since starring in 'Fifty Shades of Grey'. The 23-year-old singer makes her movie debut as Christian Grey's sister Mia in the long-awaited movie adaptation of the raunchy...
Read more on Movie Balla
 
Justin Theroux warned by future father-in-law
Jennifer Aniston's dad has ordered Justin Theroux to be ''more considerate''. The 'Cake' actress' father John Aniston reportedly shares her frustration that they have still not set a wedding date, over two years after...
Read more on Celebrity Balla