360° Coverage : Lessons From Airbnb's Investor Pitch Deck

2 Updates
Lessons From Airbnb's Investor Pitch Deck

Lessons From Airbnb's Investor Pitch Deck

Jan 19 2014, 4:35pm CST | by

Recently a startup founder reached out to me about his investor pitch deck. While it covered all the main topics, it was actually too wordy. And this probably hurt his chances for getting funding....

Filed under: news

 
 
 

32 weeks ago

Lessons From Airbnb's Investor Pitch Deck

Jan 19 2014, 4:35pm CST | by

Recently a startup founder reached out to me about his investor pitch deck. While it covered all the main topics, it was actually too wordy.

And this probably hurt his chances for getting funding. Keep in mind that investors see tons of deals – making it tough to get their attention.

So to  help out my friend, I recommended that he check out the investor pitch deck from Airbnb, which is one of the hottest companies in the tech world. The firm has raised about $326 million from top tier investors like Y Combinator, Sequoia Capital, Greylock Partners, SV Angel, Andreessen Horowitz and even Amazon.com’s Jeff Bezos.

OK, so why was the deck so compelling? Well, here are some of my takeaways (you can find the deck here):

Slide #1 – Welcome

You need to hook your audience. This means being extremely clear about what your company is focused on.

If not, an investor will probably get lost and simply lose interest.

Your message should be only one sentence. If anything, consider the 5X5 rule. That is, can you describe your business in 5 words to a 5 year old?

Slide #2 – Problem

Investors always want to know about the “pain points.” This is absolutely required for there to be any business opportunity.

Slide #3 – Solution

Now for the solution. Airbnb has a pithy solution for each of the 3 pain points.

Slide #4 – Market Validation

Investors also want “proof points.” And focus on those that are most critical (a big temptation is to get too deep in the weeds).

Slide #5 – Market Size

Even if there is user traction, there is another question investors will have: Is the market big enough to justify a major investment? The technical term is total addressable market or TAM.

Airbnb does this with nice circles, showing the huge potential./>/>

Slide #6 – Product

It’s typical for an entrepreneur to begin the presentation with the product. Usually, this goes on and on. And yes, investors get annoyed.

As for Airbnb, there is no production description until slide #6. More importantly, it only shows the core functions.

Slide #7 – Business Model

A newbie presentation may provide a laundry list of business models. But for the most part, companies only have one.

Slide #8 – Market Adoption

It’s common for investor pitch decks to be weak on this topic — or not even cover it!  But investors want some clear, convincing ideas on how you will get your product into the hands of a large number of users — and do this at a low cost.

Slide #9 – Competition

Competition. Yes, all businesses have rivals.

What investors want to see is that you are different from the rest of the crowd. In Slide #9, Airbnb does this by using a simple matrix.

Slide #10 – Competitive Advantages

Even if you are different today, will your advantages last? They better. In slide #10, Airbnb shows why.

Tom Taulli (@ttaulli) operates MasterCFO, which helps early-stage companies with accounting, payroll and taxes.

Source: Forbes Business

 
Update
2

3 days ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of 20,000 by 30 per cent ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

4 days ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of M ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Nigeria to get Japanese drug for Ebola treatment
Abuja, Sep 2 (IANS) Nigeria will soon get a Japanese drug to treat Ebola, the country's Health Minister Onyebuchi Chukwu said Monday.
 
 
Japan to aid connectivity upgrade in northeast India
Tokyo, Sep 1 (IANS) India and Japan Monday decided to strengthen cooperation for improving connectivity and socio-economic development in northeastern states of India.
 
 
Three Ebola cases recorded in Nigeria oil hub
Abuja, Sep 1 (IANS) At least three cases of Ebola virus disease (EVD) have been recorded in Nigeria's oil hub of Port Harcourt, where a fatality was confirmed last week, the country's Minister of Health Onyebuchi Chukwu said here Monday.
 
 
India, Japan to elevate strategic partnership
Tokyo, Sep 1 (IANS) Prime Minister Narendra Modi Monday said relations with Japan were of the "highest priority" for his government and announced a slew of initiatives, including turning the strategic partnership into a "special" partnership and a fast-track channel for Japanese investors.
 
 
 

Latest from the Network

Kelly Brook suffered second miscarriage
London, Sep 2 (IANS) Actress-model Kelly Brook has revealed that she suffered a second miscarriage while dating Thom Evans. The 34-year-old and the former rugby star lost their first child May 6, 2011 when Brook gave...
Read more on Celebrity Balla
 
Russia may retaliate against fresh EU sanctions
Moscow, Sep 2 (IANS/EFE) Russia will take retaliatory measures to defend its legitimate interests if the European Union imposes new sanctions over Moscow's intervention in Ukraine, the country's foreign ministry said...
Read more on Politics Balla
 
Britney Spears looking forward to dating
Britney Spears is looking forward dating again. The 32-year-old singer admitted during her 'Piece of Me' show at the Planet Hollywood in Las Vegas yesterday (08.31.14) that she's excited about meeting someone new...
Read more on Celebrity Balla
 
Lindsay Lohan seeks hypnosis to quit smoking
Lindsay Lohan has reportedly been undergoing hypnotherapy to help her give up smoking. The 28-year-old actress has turned to psychotherapy in the hope of kicking her nicotine addiction before she performs in 'Speed-the...
Read more on Celebrity Balla
 
Ian Somerhalder and Nikki Reed spend $860 in sex shop
Ian Somerhalder and Nikki Reed allegedly spent nearly $1,000 in a sex shop yesterday (08.31.14). The new couple, who have been dating for the past few months, reportedly forked out $860 on a number of erotic toys -...
Read more on Celebrity Balla
 
Robin Williams' daughter returns to Twitter
Robin Williams' daughter has returned to Twitter. Zelda Williams posted her first tweet on the social networking site tonight (01.09.14) almost three weeks after she abandoned her account when she received abusive...
Read more on Celebrity Balla
 
Is Miley Cyrus dating Douglas Booth?
Los Angeles, Sep 2 (IANS) Pop star Miley Cyrus and British actor Douglas Booth are reportedly dating. The "Wrecking Ball" hitmaker was first rumoured to be romancing Booth in 2010 when they co-starred in teen drama "...
Read more on Celebrity Balla
 
UN chief alarmed by Israeli claim on West Bank land
United Nations, Sep 2 (IANS) UN Secretary-General Ban Ki-moon Monday expressed alarm at the Israeli declaration of a 400 hectares area in the West bank as "state land". "The secretary-general is alarmed by yesterday's...
Read more on Politics Balla
 
Three executed in Yemen for having US links
Aden, Sep 2 (IANS) Three people have been executed by militants in Yemen Monday for having links with the United States, a military source said. "Suspected Yemen-based Al Qaida operatives kidnapped three local...
Read more on Politics Balla
 
Lena Dunham condemns naked photo leak
Los Angeles, Sep 2 (IANS) Actress-writer Lena Dunham has condemned a mystery hacker who leaked nude photographs of celebrities, including actress Jennifer Lawrence. Lawrence hit headlines Sunday when intimate snaps of...
Read more on Celebrity Balla