360° Coverage : 10 LinkedIn Blunders That Make You Look Like An Amateur

2 Updates

10 LinkedIn Blunders That Make You Look Like An Amateur

Jan 27 2014, 11:15am CST | by

In working with clients on their LinkedIn strategy over the past few years, I have identified some all-too-common faux pas that will create a negative impression rather than build your brand. I...

Filed under: news

 
 
 

38 weeks ago

10 LinkedIn Blunders That Make You Look Like An Amateur

Jan 27 2014, 11:15am CST | by

In working with clients on their LinkedIn strategy over the past few years, I have identified some all-too-common faux pas that will create a negative impression rather than build your brand. I share ten of the most egregious gaffes here in two categories – Content and Contacts.

CONTENT The content is your profile. It is “you” when people are looking to learn about you, so you need to make sure it is consistent with who you are in the real world. Your content must make a great impression (in fact, it’s often the first impression), inspiring people to make contact with you or learn more about your capabilities. To make your profile shine, avoid the following content errors

1. No photo. Bad photo. Wrong photo. The web is an impersonal place. If you want to connect with people on an emotional level, you need to make it personal. Your headshot can help with this. But all headshots are not created equal. Make sure yours is on-brand and of high quality. Invest in a headshot taken by a professional. Don’t use a photo your mother took of you at last year’s family beach outing. Don’t use a selfie. And make sure you’re facing forward or to the left (looking into your content). When you’re looking off-screen, it sends a subtle message that you don’t believe your own content. Now that LinkedIn uses your photo to show how you’re connected to others and those you endorse, your headshot is visible well beyond your own profile.

2. Me-Too headline. Don’t use your current job title as your headline (that’s the default, if you don’t customize it). If you do, you’re making yourself a commodity – interchangeable with anyone else who shares that job title. Instead, your headline needs to let people know what you do. It also needs to feature the keywords you want associated with your name. And it should entice people to read more about you. Use all 120 characters to solve these three goals simultaneously.

3. Using LinkedIn as a resume. LinkedIn is not a resume. Think of it as your personal web site. Your resume provides the chronological details of what you’ve done. Your LinkedIn profile tells the viewer who you are. Your summary is a bio – an interesting and compelling description of you, what you’re passionate about and how you deliver value to your clients and/or colleagues. Use all 2,000 characters, making the profile replete with all your keywords.

4. Only using words. Now that you can embed images and videos into your profile, you have the opportunity to create a true 3D self-portrait. LinkedIn lets you build a portfolio, so use it that way. Create a video bio or thought-leadership videos to embed in your summary and experience. And incorporate white papers, images and other media to distinguish your profile from others. Use all the complimentary elements LinkedIn offers to tell a compelling story – your story.

5. Making it hard for people to learn more. Fill in all the elements of the Contact Info section. Use the three web site links to showcase your YouTube videos, articles you have written, your company website, and other engaging samples. You can also make it easy for people to connect with you by including your email address, phone number, Twitter handle, etc. You’re competing against other dynamic LinkedIn profiles. Yours will get skipped if you make it tedious to connect with you or learn more about your talent.

CONTACTS LinkedIn is great as your portfolio, but its value doubles when you use it as a tool to build and maintain your professional network. Don’t let these common mistakes prevent you from growing and nurturing your network.

6. Using the default “I’d like to add you to…” connection request. If you really want to create an impression, personalize all contact requests by indicating why you want to connect. If you use the generic message, the first impression you deliver is “I’m generic.” Here are some alternative ways to phrase that crucial introduction: “It was great meeting you at the AMA conference,” or “I see we both share an interest in …” or “I enjoy your posts and comments in the project management group.”

7. Having 499 or fewer contacts. Having the magic 500+ contacts makes a psychological impact on those who view your profile. It can communicate that you’re a veteran in your field with many allies who trust your ability. Plus, your contacts may be valuable to others. The more contacts you have, the more value you can offer. Work hard to get to 500 by adding contacts from your past roles, linking all your email addresses and connecting with everyone you meet.

8. Sending mass LinkedIn mail that starts with “Hello… ” Sending a generic email to a group of contacts will not only yield little or no response, it will annoy your contacts. If you want to reach out to your contacts, send them personalized messages or post to groups.

9. Not using tags. LinkedIn can become your single contact management tool.  Now that you can add tags to your contacts, you can organize them. Since you can easily add people from your various email accounts, you can create a single resource to manage all of your contacts. Remember to connect with every new person you meet. Then you can throw away their business card, reducing the clutter on your desk.

10. Leaving fingerprints. When you’re checking out a new client, evaluating a business partner or looking to poach talent from a competitor, you may not want them to know you’re looking at their profiles. You need to do your sleuthing under the radar. To do that, change your privacy settings to become anonymous. Then change them back once you’ve completed your research.

Avoiding these blunders takes minimal effort, and it will have a major impact on how your brand shows up on the web, setting you apart as a one of the best. And it will allow you to maximize LinkedIn as a networking resource. Of course, if you don’t have a profile, you don’t even look like an amateur, because you look like you don’t exist!

Follow me on Twitter and check out my latest book, Ditch. Dare. Do! 3D Branding for Executives.

Join the conversation. Share your thoughts with our Forbes community in the comments section.  Use “Follow” at the top of the page to receive notifications of more personal branding advice from William Arruda.

Source: Forbes Business

 
Update
2

7 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new co ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

7 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and MH17" hits ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

EU to intensify efforts against Ebola
Brussels, Oct 21 (IANS) The European Union (EU) has decided to intensify efforts to protect its citizens, health workers against the ongoing spread of the Ebola virus in West Africa.
 
 
Germany, France agree to boost investment
Berlin, Oct 21 (IANS) Germany and France have agreed to strengthen investment for the euro zone economy.
 
 
EU strengthens sanctions against Syria
Brussels, Oct 21 (IANS) The European Union (EU) Monday announced it was strengthening sanctions against Syria.
 
 
Lufthansa pilots' strike causes 1,500 flight cancellations
Berlin, Oct 21 (IANS) German airline Lufthansa cancelled over 1,500 flights Monday after its pilots union announced to extend the 35-hour strike to include long-haul fleets.
 
 
 

Latest from the Network

1,074 new dengue cases in Chinese province
Beijing, Oct 18 (IANS) China's Guangdong province has reported 1,047 new cases of dengue fever, health authorities said Saturday. Six people have already died in Guangdong -- five in Guangzhou and one in adjacent...
Read more on Business Balla
 
Blake Lively 'always' wanted to be mum
Blake Lively has ''always'' wanted to be a mother. The 27-year-old actress is expecting her first child with husband Ryan Reynolds and she admits she's been dreaming of this moment since she was a youngster. Speaking...
Read more on Celebrity Balla
 
Kris Jenner 'torn apart' by Bruce's new relationship
Kris Jenner feels ''torn apart and angry'' that Bruce Jenner is dating her former assistant. The 58-year-old matriarch split from the 64-year-old Olympic gold medalist last October following 22-years of marriage but is...
Read more on Celebrity Balla
 
Cheryl Fernandez-Versini won't move to France
Cheryl Fernandez-Versini doesn't want to move to her husband's home country of France. The 'X Factor' judge, 31, who comes from Newcastle, is adamant she won't be relocating any time soon to suit her new spouse Jean-...
Read more on Celebrity Balla
 
Lance Bass sets wedding date
Lance Bass has set a date for his wedding. The former *NSYNC singer and his partner Michael Turchin, who have been dating for two-and-a-half years, are to tie the knot on December 20, 2014, a representative for the...
Read more on Celebrity Balla
 
Nepal avalanche toll reaches 39
Kathmandu, Oct 18 (IANS) At least 39 climbers died while hiking on a key Nepali route after it was hit by a major snowstorm and avalanches earlier this week, BBC reported Saturday citing officials. Over 350 stranded...
Read more on Politics Balla
 
Jake Gyllenhaal says society is complicit in 'nightcrawling'
Jake Gyllenhaal says almost everybody in society ought to relate to his new movie 'Nightcrawlers'. The eagerly-awaited film concerns those people who monitor police scanners and then race to crime scenes to film eye-...
Read more on Movie Balla
 
India eves look for first win in AFC U-16 qualifiers
Dhaka, Oct 18 (IANS) India will hope to register their first win of the 2015 Asian Football Confederation (AFC) Under-16 Women's Championship qualifiers when they take on hosts Bangladesh in a crucial encounter at the...
Read more on Sport Balla
 
Moyes mulling return to management
London, Oct 18 (IANS) Former Manchester United manager David Moyes said that he is ready to revive his managerial career six months after being sacked by the 'Red Devils'. "I am ready to return. I have enjoyed the...
Read more on Sport Balla
 
Ebola fears loom over Ghana hosting AFCON
Accra (Ghana), Oct 18 (IANS) The Ghana Medical Association (GMA) cautioned the government Saturday against hosting the 2015 African Cup of Nations (AFCON), despite a request by the Confederation of African Football (...
Read more on Sport Balla