Platform Gives Super Bowl Spectators Option Of Staying Home With A Panoramic, Multi-Layered View Of The Game

Jan 29 2014, 2:35pm CST | by

Platform Gives Super Bowl Spectators Option Of Staying Home With A Panoramic, Multi-Layered View Of The Game

After days of worry concerning the weather forecast for the New York/New Jersey Super Bowl, there is finally a sense of security in knowing that the temperature at game-time will not be as terrible as once predicted.  However, the current estimates are hovering around the 30s, which means that many people are still opting to choose the couch over sitting in an outdoor venue at a high cost.  One company believes it has the technology to provide fans at home with sufficient content (in the form of panoramic, multi-layered views) during and after the Super Bowl to enhance their experience despite the lack of energy that cannot be replicated outside of MetLife Stadium.

Two-year-old company is a service that will allow Super Bowl spectators away from the stadium and receive a 360-degree digital view of the real-life experience attached to being at the scene of the action by seeing through the eyes of the crowd.  Social media content of over 3 million users and their friends is aggregated on the platform, including their their tweets, status updates, videos and photos from Twitter, Instagram, Pinterest and Facebook to create collaborative, crowd sourced albums for events large (i.e. the Super Bowl) and small around the world.

“When you’re watching from home, you don’t just want to know what happened, you want to feel like you were there, as part of the crowd,” said Chairman Eilon Tirosh to FORBES.  ”You want the feeling of the collective thrill and the communal excitement. A photo-journalist’s picture might be able to give you the perfect shot of a play, but it won’t give you the sense of a shared experience, and that’s where steps in.”

Israeli-startup was a part of last year’s Super Bowl XLVII between the Baltimore Ravens and San Francisco 49ers in New Orleans, Louisiana.  The “Super Bowl moment” created on the platform includes 3052 items with 1246 people and 437 points of view.  It demonstrates the power of collective social media action aggregated in one spot for the world to consume without cost.

“ The way people experience global events these days takes as much from social media as it does from traditional media,” explained CEO Ronny Elkayam.  ” takes sharing to the next level, allowing people to feel part of events they weren’t even at, by using digital technology to enhance and enrich the real-life experience.”

A Horizon Media “Finger on the Pulse Survey” conducted between January 22 and January 28 indicated that among the 659 respondents, 85% will watch the Super Bowl at home and only 10% will watch at someone else’s home.  The Super Bowl is assumed to be a social event, but perhaps the real social element is the interaction taking place over the Internet.  The survey also revealed that 25% of respondents said they will use social media during the game – over 90% of those will use Facebook, and roughly 50% will use Twitter.

Those willing to fire up their laptops or make use of their mobile devices will be able to see relevant content from the Super Bowl, in real-time. has created albums for events such as President Obama’s inauguration and the American Music Awards.  It will be doing the same thing for this year’s Super Bowl, crowdsourcing the experience from the perspective of everyone who is at MetLife Stadium there so that everyone who stays warm at home can feel like they are there. has received seed funding from Blumberg Capital and Singtel Inov8 and is growing at a rate of 18,000 new users per day.

Darren Heitner is a Partner at Wolfe Law Miami, P.A. in Miami, Florida, Founder of Sports Agent Blog Professor of Sport Agency Management at Indiana University and author of a forthcoming book, How to Play the Game published by the American Bar Association.  Learn more about him at

Follow @DarrenHeitner

Source: Forbes Business


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