360° Coverage : Facebook Earnings: Mobile Momentum And Massive Mojo

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Facebook Earnings: Mobile Momentum And Massive Mojo

Facebook Earnings: Mobile Momentum And Massive Mojo

Jan 29 2014, 10:51pm CST | by

It’s a 22 minute drive from Sunnyvale to Menlo Park, but Yahoo and Facebook might as well exist on different planets. A day after Yahoo CEO Marissa Mayer tried to explain to investors exactly how...

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33 weeks ago

Facebook Earnings: Mobile Momentum And Massive Mojo

Jan 29 2014, 10:51pm CST | by

It’s a 22 minute drive from Sunnyvale to Menlo Park, but Yahoo and Facebook might as well exist on different planets.

A day after Yahoo CEO Marissa Mayer tried to explain to investors exactly how selling more ads for less money constitutes “a strong foundation for growth,” her counterpart, Mark Zuckerberg, required no such contortions.

Everywhere that Yahoo is weak, Facebook is strong. Mobile, once seen as Facebook’s Achilles heel, is now the foundation of its strength, representing 53% of total ad revenue in Q4. In fact, the $1.25 billion in mobile revenue Facebook vacuumed up in the fourth quarter was almost as much as the company’s total revenue in the year-earlier quarter, as COO Sheryl Sandberg pointed out.

Thanks to a months-long push to weed out low-quality ads, combined with the decision to cap the frequency of ads delivered in Newsfeed, Facebook is able to keep raising the rates it charges marketers. Meanwhile, the monetization of Instagram — an environment considered by many to be a more natural home for brand advertising than Facebook itself — is only just getting under way.

The situation is so enviable that Zuckerberg has leisure to contemplate the ultimate problem of affluence: the possibility that Facebook will run out of potential new customers in the foreseeable future, having already signed up basically everyone with an internet connection.

Heading off that scenario by bringing internet access to the billions of people who currently lack it is the focus of Facebook’s 10-year plan, Zuckerberg said. He also identified the priorities of his three-year plan (encouraging more sharing around so-called public content) and five-year plan (“helping people answer their questions” on Facebook through Graph Search).

Just about the only thing Zuckerberg doesn’t seem to have a ready answer for is the worrisome indicators that younger teens may be drifting away from Facebook to other services. Asked whether there’s been any change in the trend, Zuckerberg deferred to his CFO, David Ebersman, who merely said, “We don’t have any new data to report today.”

But given Facebook’s history of underpromising and overdelivering, don’t be surprised if they solve that one soon, too.

Source: Forbes Business

 
Update
2

3 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

3 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedie ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

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