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Facebook Earnings: Mobile Momentum And Massive Mojo

Facebook Earnings: Mobile Momentum And Massive Mojo

Jan 29 2014, 10:51pm CST | by

It’s a 22 minute drive from Sunnyvale to Menlo Park, but Yahoo and Facebook might as well exist on different planets. A day after Yahoo CEO Marissa Mayer tried to explain to investors exactly how...

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25 weeks ago

Facebook Earnings: Mobile Momentum And Massive Mojo

Jan 29 2014, 10:51pm CST | by

It’s a 22 minute drive from Sunnyvale to Menlo Park, but Yahoo and Facebook might as well exist on different planets.

A day after Yahoo CEO Marissa Mayer tried to explain to investors exactly how selling more ads for less money constitutes “a strong foundation for growth,” her counterpart, Mark Zuckerberg , required no such contortions.

Everywhere that Yahoo is weak, Facebook is strong. Mobile , once seen as Facebook’s Achilles heel, is now the foundation of its strength, representing 53% of total ad revenue in Q4. In fact, the $1.25 billion in mobile revenue Facebook vacuumed up in the fourth quarter was almost as much as the company’s total revenue in the year-earlier quarter, as COO Sheryl Sandberg pointed out.

Thanks to a months-long push to weed out low-quality ads, combined with the decision to cap the frequency of ads delivered in Newsfeed , Facebook is able to keep raising the rates it charges marketers. Meanwhile, the monetization of Instagram — an environment considered by many to be a more natural home for brand advertising than Facebook itself — is only just getting under way.

The situation is so enviable that Zuckerberg has leisure to contemplate the ultimate problem of affluence: the possibility that Facebook will run out of potential new customers in the foreseeable future, having already signed up basically everyone with an internet connection.

Heading off that scenario by bringing internet access to the billions of people who currently lack it is the focus of Facebook’s 10-year plan, Zuckerberg said. He also identified the priorities of his three-year plan (encouraging more sharing around so-called public content) and five-year plan (“helping people answer their questions” on Facebook through Graph Search).

Just about the only thing Zuckerberg doesn’t seem to have a ready answer for is the worrisome indicators that younger teens may be drifting away from Facebook to other services . Asked whether there’s been any change in the trend, Zuckerberg deferred to his CFO, David Ebersman, who merely said, “We don’t have any new data to report today.”

But given Facebook’s history of underpromising and overdelivering, don’t be surprised if they solve that one soon, too.

Source: Forbes Business

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

6 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

Melbourne Rising Media Launch
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broke ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

6 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewan ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

6 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hisha ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

6 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

6 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 mi ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM2 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Scheme 2014 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kin ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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