Digital Health Is Nothing Without Communication

Jan 30 2014, 6:20pm CST | by

Digital Health Is Nothing Without Communication

Winking at someone in the dark is useless.

And the same concept can apply to many of the innovations in digital health.

Simply put, the notion of “build it and they will come” is wrong.

Communicate it–and communicate it well–and they will think, act and embrace these important innovations.

While eveyone spends time and money on technology and a beautifully designed device, communication is the other important aspect in the evolution of digital health–communication that gets your message into the minds of those in control and in need!  And today, education can play a role is creating the communicators of tomorrow who can articulate the mission and vision that is necessary to drive innovation. Fortunately, there is an academic program that is doing just that. It’s the Digital Health Communications Program at Drury University. It’s a model of innovation that parallels the thinking in science and technology of today.  And more importantly, it provides the opportunity to learn how to deliver that essential message of digital health.Designed by health communication research faculty and facilitated by professionals in the field of digital healthcare, Digital Health Communication Certificate helps innovators find a resonant voice that is essential to building a successful brand, engaging clinicians and patients, and empowering the promise of digital health. The Graduate Certificate in Digital Health Communication is made up of six one month block courses. Classes may be completed as stand alone units or combined to earn the certificate.

Drury University has created an innovative learning environment by employing online collaboration technology to bring the academic and professional worlds together. Students enrolled in the digital health graduate program will interact with, and learn from, leaders in health communication research as well as decision makers associated with the organizations shaping the future of digital health. The academic faculty have published in the top health communication journals (Health Communication, Health Marketing Quarterly, Communication Monographs, Journal of Health & Mass Communication, etc.) as well as contributed multiple scholarly chapters and adjudicated conference papers. The professional contributors include bio-medical engineers, clinicians, IT experts, project managers, health industry executives and even a federal judge. Drury has commitments from present and past employees representing leaders in digital health.

  • Epic
  •  Cerner
  • McKesson
  • Cardinal Health
  • Xerox Healthcare Solutions
  • Cox Health Systems
  • Mercy
  • Regenstrief Center for Healthcare Engineering at Purdue University

The program is delivered live online in the evenings over a six month period with professional guests joining at least once per week. Graduates will receive an advanced graduate certificate and 18 hours of transferable graduate credit. Students may roll the 18 hours into a Master’s program and Drury need only complete five additional classes for an MA. To be considered for enrollment applicants must have completed at least 90 hours towards a bachelor’s degree.

The Drury Program is new and still growing.  And in that context it’s precarious. And in many ways it’s similar to the path many digital health innovators are on now–a path where innovation may take a backseat to the practical logistics of things like finance.  But as any entrepreneur can tell you, a great idea often starts small, but can end with revolution that changes the world.

Thanks Drury University for being a digital health risk-taker and helping this important area find its voice.  Here’s a link on enrollment information:>

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Source: Forbes Business


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