A Silicon Valley Latino Group Leaps Onto The National Stage

Feb 5 2014, 1:00pm CST | by

@giorodriguez  Jesse Martinez and LSA find a partner in Hispanicize.  And both organizations mean business

I’ve been following Jesse Martinez — founder of the Latino Startup Alliance — for a couple of years now.  Each time I run into him, I walk away impressed.  Not just because he’s quiet and unassuming (a rarity in Latino tech).  And not just because the quality of his work is good (it is).  Mostly it’s because each time I see Martinez — or speak with him via Skype or by phone, as I did recently — he’s leveled up in a game I’ve been following.  And leveling up in this world — which sometimes tends to get stagnant — is everything.

The news last week — see the press release here – is that LSA is partnering with Hispanicize – one of the fastest-growing Latino marketing-and-media orgs — to take his operation to a national stage.  LSA, which has worked hard over the past two years to develop the infrastructure and capital to support Latino technology entrepreneurship — a marketplace that has recently gotten the interest and financial support of VC firms and funders like Andresseen Horowitz and Mitch Kapoor — will now ply its trade in other cities, starting with Miami and New York City.

For LSA, hanging with Hispanicize, and going national, will not only generate a lot of buzz (it already has).  The move actually matters.

First, the new capacity that Hispanicize brings — founder Manny Ruiz has proven himself in the media business, the events business, and now he is focusing on entrepreneurship — will make LSA’s national debut newsworthy.  While the story of Latino entrepreneurship has been brewing in a number of local markets (Silicon Valley, Miami, New York, San Juan, Mexico City), it has yet to take shape in a big way in mainstream media.

Second, by fielding activities in California, Miami, and NYC, Martinez and Ruiz are looking to cross-pollinate Latino entrepreneurship across markets that don’t really connect very much today.  I know this to be true.  I have spoken to leaders in each of those locations, and it’s surprising how little they connect.

Finally, the news matters because the new cross-pollination surfaces the diversity of entrepreneurship that’s emerging for Latinos throughout the Americas.  Hint:  it’s not just about tech.  As last week’s press release notes, the National Latino Startup Alliance will support entrepreneurs in media, journalism, social media, film, music/entertainment.  But while the opportunity is not limited to tech, it is almost certainly inspired by tech.  And there are not very many people who can perform the task of bringing tech values to other markets.  Martinez may be the first to even try this.

It won’t be smooth sailing; as I’ll explain very soon in an article about the Silicon Valley startup machine, Latino tech has its challenges.  But with a partner like Ruiz, Martinez may have the wind at his back.  Let’s see how he fares in the coming year.  Been studying this, and assessing this, for a while.  It’s not a leap year for everyone, but perhaps it is for Latinos.  Time to level up.

Source: Forbes Business

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Global entrepreneurship summit boost for SMEs
Marrakech, Nov 22 (IANS) Nine agreements were signed between the Moroccan General Confederation of Enterprises (CGEM) and several small and medium enterprises (SMEs) as well as between major Moroccan banks and start-ups at the 5th Global Entrepreneurship Summit (GES 2014) held in Morocco.
 
 
NASA's flying saucer among 'Best of What's New'
Washington, Nov 22 (IANS) NASA's Low-Density Supersonic Decelerator (LDSD), a spacecraft that aims to facilitate the safe landing of future Mars missions, has earned a place in the the Popular Science magazine's "Best Of What's New" list.
 
 
Indian helping to light up Gambia (Diaspora Feature)
Banjul (Gambia), Nov 22 (IANS) Like many Indians who are proving to be philanthropists around Africa, Ram Mohan has set up a social business called Comafrique Intelizon Initiative and has embarked on the replacement of candles in villages in the Gambia with solar lights from India.
 
 
Leopards in human areas not conflict animals: Study
New Delhi, Nov 22 (IANS) Leopards in human areas are not always "stray" or "conflict" animals but residents with strategies to thrive in human dominated areas, says the first GPS-based study of leopards in India.
 
 
 

Latest from the Network

Harry Styles: 'I am a mermaid'
Harry Styles claims he is a mermaid. The One Direction hunk recently got a tattoo of the mythical creature on his forearm and explained he had the image emblazoned on his skin because he is himself, a mermaid. Revealing...
Read more on Celebrity Balla
 
Russell Crowe misses his sons
Russell Crowe says the hardest part about being an actor is not being around his sons. The 'Noah' star finds himself away from home for much of the year due to his busy acting schedule, and admitted he is finding it ''...
Read more on Celebrity Balla
 
28 killed in Kenya attack
Nairobi, Nov 22 (IANS) At least 28 people were killed Saturday in an attack on a bus in Kenya's Mandera county, authorities said. A group of over 100 armed men stopped the Nairobi-bound bus and ordered everyone out at...
Read more on Politics Balla
 
ISL: FC Goa beat FC Pune City to jump to fourth spot
Margao, Nov 22 (IANS) FC Goa beat FC Pune City 2-0 in an Indian Super League (ISL) match at the Jawaharlal Nehru Stadium here Saturday to storm into the top half of the table - into the fourth spot. Winger Romeo...
Read more on Sport Balla
 
Over 900 killed by US-led strikes in Syria
Damascus, Nov 22 (IANS) The US-led anti-terror coalition has killed more than 900 people in its strikes inside Syria during the past 60 days, the Syrian Observatory for Human Rights said Saturday. The casualties...
Read more on Politics Balla
 
Shuttlers Pawar, Saili lose in Scottish Open semis
Glasgow, Nov 22 (IANS) The Indian campaign at the $50,000 Scottish Open Grand Prix came an end as Anand Pawar and Saili Rane lost their respective semi-final matches at the Emirates Arena here Saturday. Spanish second...
Read more on Sport Balla
 
Former Portuguese PM Jose Socrates arrested
Lisbon, Nov 22 (IANS/EFE) Former Portuguese prime minister Jose Socrates has been arrested as part of investigation into the alleged tax fraud, money laundering and corruption. The former Socialist premier was...
Read more on Politics Balla
 
Katy Perry slams Australian 'stalkers'
Katy Perry has slammed the Australian press saying they have ''NO HUMANITY''. The 'This Is How We Do' singer is currently travelling around the country with her 'Prismatic' world tour, and criticised paparazzi in Sydney...
Read more on Celebrity Balla
 
Kendall Jenner feels like Hannah Montana
Kendall Jenner feels like Hannah Montana. The 19-year-old star has forged a career as a fashion model after gaining prominence on hit reality show 'Keeping Up With the Kardashians', and now feels like the Disney Channel...
Read more on Celebrity Balla
 
Philippines renews commitment to resolve Maguindanao massacre
Manila, Nov 22 (IANS) On the fifth anniversary of the Maguindanao massacre Sunday, the Philippine government renewed Saturday its commitment to serve justice to the victims of the worst election-related violence in the...
Read more on Politics Balla