360° Coverage : Charitable Giving Grew 4.9% In 2013 As Online Donations Picked Up

2 Updates
Charitable Giving Grew 4.9% In 2013 As Online Donations Picked Up

Charitable Giving Grew 4.9% In 2013 As Online Donations Picked Up

Feb 5 2014, 1:52pm CST | by

A new report from nonprofit software and services provider Blackbaud shows that giving is growing – especially online. Charitable giving revenue grew 4.9% in 2013, the largest gain since the 2008...

Filed under: news

 
 
 

29 weeks ago

Charitable Giving Grew 4.9% In 2013 As Online Donations Picked Up

Feb 5 2014, 1:52pm CST | by

A new report from nonprofit software and services provider Blackbaud shows that giving is growing – especially online.

Charitable giving revenue grew 4.9% in 2013, the largest gain since the 2008 recession. U.S. based organizations with annual fundraising over $10 million saw 5% growth. Those that receive $1 million to $10 million in gifts gained 3.8% and the smallest nonprofits – less than $1 million raised annually – grew 3.6%.

The tables, however, turn with online giving revenue which, at 13.5% growth overall, had its second consecutive year of double-digit gains. Large organizations saw 12.7% online giving growth, medium sized organizations grew 11.4% and small organizations grew 18.4%.

The report explains, “Specific events – like the Boston Marathon bombings, Midwest storms, and Philippines typhoon disaster – clearly drove online giving during the year. End-of year giving was boosted by an increase in #GivingTuesday donations. This is a trend to watch over time as the movement grows.”

Online giving made up 6.4% of overall giving, down from 7% in 2012. The report though points out that online giving surged in response to Hurricane Sandy that year.

“This metric has moved up and down since 2010,” reads the report. “We expect these types of fluctuations to continue in the future. Because online giving is the first response channel of choice for donors during episodic giving, there will be times when online giving spikes.” While 18.2% of medical research giving came from digital, just 4.2% of faith-based giving did.

But the most successful nonprofits are betting that digital giving is the way of the future and that millennials will lead the way.

The Millennial Impact, a report that looks at the way the 18 to 32 generation gives, found that nearly half of millennials follow between one and five nonprofit organizations on social media. More than 65% of survey respondents receive emails from one to five different nonprofits.

According to Blackbaud’s Generational Giving Report 60% of millennials give an average of $481 to charitable causes annually. Most say they would give via mobile phone, and 8% have gone as far as giving via social media.

In the new Blackbaud report several philanthropic leaders show recognition that in order to reach young donors they need to harness both technology and connectivity.

John Lippincott, president of the Council for Advancement and Support of Education, tells Blackbaud, “Even if gifts from recent graduates are $10 or $25 gifts using social media, it’s as important that [universities have] gotten those recent graduates into the habit of giving, and acquired information about what they’re interested in, and can use that to sharpen the appeal.” He also notes that research suggests millennials are as willing to give as prior generations were at a young age but are “much more focused on wanting to support the things that matter to them.”

Ford Bell, president of the American Alliance of Museums, also calls for specificity. Across generations he says, “There’s still a problem in the museum field. People still feel we hang stuff on walls. People have to see we’re making a difference in the community.” Young people especially want to feel that a museum they support is their place, and Bell says museums need to uses social media to get that point across.

Related From Forbes:

The 7 Steps Of Charitable Giving In Your 20s

Follow @samsharf

Source: Forbes Business

 
Update
2

14 hours ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

1 day ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Mysteries of space dust unlocked
New York, Aug 30 (IANS) A new analysis of space dust has revealed that the cosmic particles, wich are likely to have originated from beyond our solar system, are more complex in composition and structure than previously imagined.
 
 
Global road mapping to balance development and conservation
Washington, Aug 30 (IANS) Did you know that over 25 million km of new roads will be built worldwide by 2050, encircling the earth more than 600 times? Keeping the above fact in mind, a study has created a global map for prioritising road building across the planet to balance the competing demands of development and environmental protection.
 
 
India, Japan sign Kyoto-Varanasi partnership agreement
Kyoto, Aug 30 (IANS) India and Japan Saturday signed the Kyoto-Varanasi partnership agreement, an official said.
 
 
Experimental Ebola drug cures infected monkeys
Toronto, Aug 30 (IANS) In what appears to provide new hope for people infected with the deadly Ebola virus, scientists have successfully treated all the Ebola infected monkeys with an experimental drug called Zmapp.
 
 
 

Latest from the Network

Ukrainian cargo plane crashes in Algeria
Algiers, Aug 30 (IANS) A Ukrainian cargo plane crashed Saturday in Algeria's Tamenrasset province. According to rescue officials, the crash occurred at 1.40 p.m and no survivors were found, Xinhua reported. The...
Read more on Politics Balla
 
Mysteries of space dust unlocked
New York, Aug 30 (IANS) A new analysis of space dust has revealed that the cosmic particles, wich are likely to have originated from beyond our solar system, are more complex in composition and structure than...
Read more on Apple Balla
 
Suri Cruise reunited with lost dog
Los Angeles, Aug 30 (IANS) Actors Tom Cruise and Katie Holmes' daughter Suri has reportedly been reunited with her lost dog Honey. The eight-year-old was devastated when her new Chihuahua named Honey disappeared in...
Read more on Celebrity Balla
 
Global road mapping to balance development and conservation
Washington, Aug 30 (IANS) Did you know that over 25 million km of new roads will be built worldwide by 2050, encircling the earth more than 600 times? Keeping the above fact in mind, a study has created a global map...
Read more on Apple Balla
 
Blind leaves Ajax for Man-U
The Hague, Aug 30 (IANS) Ajax and Manchester United have reached a deal for the transfer of Daley Blind to the latter, Dutch newspaper De Telegraaf and national broadcaster NOS reported Saturday. According to the...
Read more on Sport Balla
 
Tough away games for Barca, Real Madrid
Madrid, Aug 30 (IANS) FC Barcelona and Real Madrid both face testing away trips as they play their second game of the Spanish Primera Liga season Sunday. Barcelona, fresh from a comfortable and moral boosting 3-0 win...
Read more on Sport Balla
 
India, Japan sign Kyoto-Varanasi partnership agreement
Kyoto, Aug 30 (IANS) India and Japan Saturday signed the Kyoto-Varanasi partnership agreement, an official said. The partnership, which focuses on how to preserve heritage while building smart cities, was signed...
Read more on Politics Balla
 
Gremio bans fans over racist abuse
Rio de Janeiro, Aug 30 (IANS) Brazilian club Gremio have banned five fans from attending home matches after their involvement in the latest racism scandal to hit South American football. Santos goalkeeper Aranha was...
Read more on Sport Balla
 
Pato attracts Galatasaray interest
Rio de Janeiro, Aug 30 (IANS) Former AC Milan striker Alexandre Pato could be headed to Galatasaray before Monday's European transfer deadline. But the Turkish club must meet the 24-year-old's 15 million euro release...
Read more on Sport Balla
 
Colombia recall Falcao for Brazil friendly
Rio de Janeiro, Aug 30 (IANS) Colombia coach Jose Pekerman has recalled Radamel Falcao for his team's international football friendly against Brazil next week. The Monaco striker missed Colombia's World Cup campaign...
Read more on Sport Balla