360° Coverage : Can These Games Be Saved?

2 Updates
Can These Games Be Saved?

Can These Games Be Saved?

Feb 6 2014, 4:31pm CST | by

Throughout the week, reporters at the Winter Olympic Games in Sochi, Russia have taken to Twitter to showcase their less-than-cozy hotel accommodations with great hilarity. From broken curtains and...

Filed under: news

 
 
 

36 weeks ago

Can These Games Be Saved?

Feb 6 2014, 4:31pm CST | by

Throughout the week, reporters at the Winter Olympic Games in Sochi, Russia have taken to Twitter to showcase their less-than-cozy hotel accommodations with great hilarity.

From broken curtains and pedestrian traps to tap water that looks like it was siphoned from a Tough Mudder event, Sochi hasn’t exactly put its best foot forward in the days leading up to the opening ceremonies. Even hotel bathrooms have made headlines for their strange design choices and unusual conditions of use.

Sochi is suffering from a serious reputation crisis before the Games have even begun. But why should Russia care about a handful of bizarre photos on Twitter, as long as it can deliver a seamless Winter Games?

It all comes down to image.

In the court of public opinion, Sochi has gotten a spanking from all corners. The Games were already clouded by issues such as corruption and gross overspending (to the tune of $50 billion), which raised eyebrows and soured the public’s initial impression. The slew of recent Twitter photos only reinforces the belief that Sochi isn’t ready to host the Winter Olympic Games. If multi-billion dollar hotel projects were handed out to Putin cronies with virtually no experience in construction, what would it look like? Come to think of it, it would probably look a lot like this. What happens now if something actually goes awry during the Games themselves?

You’re probably already seeing the pattern emerge: negative publicity has a tendency to snowball. Before the Games, it was allegations of corruption.  We’re at the pre-game show and it’s filthy drinking water and toilets that can’t accommodate toilet paper.  It’s a slopestyle course that needed massive modification after one athlete broke his collarbone and other athletes said, uhhhh. It’ll now take the equivalent of landing multiple triple lutzes for viewers to think of this as a well-organized, world-class event. That’s with good reason: what’s happening just continues to legitimize the arguments of critics and detractors. Nothing else can go wrong.

What’s the takeaway from the early struggles of the Sochi Winter Games? When it comes to public perception, first impressions are everything. They shape the way how people see you, your business, your achievements, your failures, etc. First impressions can spark a serious buzz based on just a few images shared socially, or it can turn a flurry of grumblings into an avalanche of criticism. They set the tone for a narrative that can be very difficult to change mid-course.

How have you seen first impressions either help or hurt public perception?  Can these Games be saved?

Source: Forbes Business

 
Update
2

7 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slas ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

7 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the doub ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

India aims to boost investment in Africa
United Nations, Oct 18 (IANS) India aims to boost investment in industrial, economic and social sectors of Africa as the 54-nation continent tries to ramp up development to alleviate poverty, the UN General Assembly was told Friday.
 
 
Toyota recalls Lexus vehicles in China
Beijing, Oct 18 (IANS) Toyota Motor China Investment Co. Ltd. will recall 1,880 imported Lexus vehicles in China due to fuel leakage risks starting from Nov 14.
 
 
Mexico bars cruise ship from docking fearing Ebola risk
Mexico City, Oct 18 (IANS) Mexican authorities Friday banned a cruise ship from docking off the coast of Cozumel Island, citing Ebola concerns.
 
 
EU, Russia, Ukraine to hold meeting on gas dispute
Brussels, Oct 18 (IANS) The European Union(EU) said Friday a trilateral meeting on gas supply between the EU, Russia and Ukraine was scheduled for Tuesday in Brussels.
 
 
 

Latest from the Network

Bush shoe-tossing painting hits record at Doha auction
Doha, Oct 15 (IANS/EFE) A controversial painting by Iranian artist Mahmud Obaidi, depicting an Iraqi journalist throwing shoe in 2008 at then US president George W. Bush, was sold for $62,500 at a Sotheby's auction in...
Read more on Celebrity Balla
 
US offers $45 mn bounty for eight terror leaders
Washington, Oct 15 (IANS) The US said Tuesday it is offering rewards totalling up to 45 million dollars for information on eight key leaders of the Al Qaeda in the Arabian Peninsula (AQAP) terrorist organisation. The...
Read more on Politics Balla
 
UNSC extends peacekeeping mission's term in Abyei
United Nations, Oct 15 (IANS) The UN Security Council (UNSC) has renewed the mandate of the UN peacekeeping mission in the Abyei border region between Sudan and South Sudan. In an unanimously adopted resolution, the...
Read more on Politics Balla
 
Ebola cases in West Africa could reach 10,000 per week: WHO
Geneva, Oct 15 (IANS) The World Health Organisation (WHO) has warned that the Ebola epidemic in West Africa could reach 5,000 to 10,000 cases per week by the first week of December. "Quite frankly, ladies and...
Read more on Business Balla
 
Turkey, Singapore sign strategic partnership agreement
Ankara, Oct 15 (IANS) Turkey and Singapore have signed a strategic partnership agreement to boost economic, political and cultural cooperation, as well as security collaboration, during the official visit of...
Read more on Politics Balla
 
Christina Aguilera is returning to 'The Voice' USA
Christina Aguilera will return to 'The Voice' USA next year. The 'Your Body' hitmaker, who previously shared a rotating spot on the judging panel with Shakira, has been replaced by Gwen Stefani this season as she is...
Read more on Celebrity Balla
 
Kesha's music producer hits back
Kesha is being countersued by her record company boss, Dr. Luke. The 41-year-old music producer, who runs Kemosabe Records, claims the 27-year-old 'Tik Tok' singer is a liar and is trying to extort him after she accused...
Read more on Celebrity Balla
 
Jason Derulo won't get back together with Jordin Sparks
Jason Derulo insists his split from Jordin Sparks is permanent. The 'Talk Dirty' hitmaker, who recently ended his relationship with the 'No Air' singer after three years of dating, has ruled out getting back together...
Read more on Celebrity Balla
 
Josh Groban feels 'very lucky' to be dating Kat Dennings
Josh Groban feels ''very lucky'' to be dating Kat Dennings. The 'Brave' hitmaker was very nervous before singing in front of the '2 Broke Girls' actress for the first time at the Carousel of Hope Ball in Beverly Hills,...
Read more on Celebrity Balla
 
Australian Richard Flanagan wins 2014 Man Booker prize
London, Oct 15 (IANS) The first Man Booker prize to allow American nominees was Tuesday night won by an Australian, with Richard Flanagan triumphing for a novel of love and war that tells the harrowing stories of...
Read more on Celebrity Balla