10 Updates
Will Conde Nast's Domino Magazine Be The Media Model Of The Future?

Will Conde Nast's Domino Magazine Be The Media Model Of The Future?

Feb 7 2014, 5:13pm CST | by

For many years Conde Nast has been one of the biggest names in home and lifestyle magazine publishing. Their domino title, launched in 2005, was the first magazine to “democratize decorating.” It...

Filed under: news

 
 
 

24 weeks ago

Will Conde Nast's Domino Magazine Be The Media Model Of The Future?

Feb 7 2014, 5:13pm CST | by

For many years Conde Nast has been one of the biggest names in home and lifestyle magazine publishing. Their domino title, launched in 2005, was the first magazine to “democratize decorating.” It featured designs people could relate to and afford instead of $50,000 couches and antique silver trays (although there were always a few of those too).

Despite its million plus circulation, Conde Nast suspended publication of the magazine when the economy dipped in 2008 and magazine subscriptions, advertising and fashion spending fell significantly.  But the publication is back, and many would argue it’s better than ever.

Today, the quarterly print magazine (which relaunched in October 2013) is coupled with an interactive website that allows consumers to shop articles in-page or directly through a shop tab. domino is trying to build exactly what every magazine reader has dreamed about: a place where there are interesting articles and you can purchase anything you see that strikes your fancy.

Of all of the content/ commerce experiments currently in the market, domino’s chances of success are relatively high for several reasons:

1.     They have a huge evergreen content library that they were able to use to quickly pre-populate the website with rich SEO-friendly content.

2.     They had a large user base they could leverage as a starting point for their marketing efforts.

3.     They have the deep pockets of both Conde Nast (now a minority owner) and private investors who are in on the venture.

4.     Home decor is a good category for impulse purchasing .

Success with domino could mean a lot for magazine/shopping properties where the commerce and content is relatively “siloed” such as The Knot. The hope is that an integrated site will be far more valuable than either a magazine or an online shop alone.

It is clear from the P/E ratio for periodical publishing (11) as compared to ecommerce (230+) that investors see a lot more potential in commerce than in straight advertising plays. The 20x difference between the two industries shows that online commerce is significantly more scalable than selling advertising alone. Wayfair just passed $1 billion in revenue and shows no signs of slowing; and Amazon’s P/E ratio is up above 600. It is no wonder these investments are more attractive than companies in an industry where a 3% growth rate is viewed as a solid accomplishment. If domino shows success in the hybrid category, it could become much more valuable and serve as a template for other Conde Nast properties and publishing companies in general moving forward.

By all external factors, the experiment looks promising. Just a few months into their reboot, domino has over 165,000 Facebook fans and their Instagram posts routinely see 1,000+ likes. However, the online audience and the magazine readership are not the same. So these numbers are actually more encouraging than they seem at first blush, because — according to Jay Lester, CMO of Domino Media Group — the readership between the online and print audience only overlaps by 10%. His goal is to get more of their magazine readers online, but meanwhile, the site and the company are extending their brand to new, younger, tech-savvy readers, who are more likely to purchase online.

That said, the company is not out of the woods yet. While their user base gives them a leg up, they are facing many of the same challenges all content/commerce hybrid companies face . “When people come into the shop on domino, they behave like traditional shoppers,” Jay explained, “but converting readers to buyers has been more challenging.” It will be interesting to see how the year unfolds for this old-new startup.

Source: Forbes Business

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakya ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

6 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

New Zealand All Blacks Squad Announcement
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by robbe ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

6 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewan R ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

6 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hishammuddin Hu ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southern states las ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 millio ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustap ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Sche ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

2014 Luxury Watches Have Final US Preview Before Their Release
2014 Luxury Watches Have Final US Preview Before Their Release
2014 Watch Releases From Swatch Group Brands The Breguet Madison Avenue boutique was busy June 26 with press and VIP clientele as the luxury watch brand used this date to celebrate “Tourbillon Day.” The event included...
 
 
China to produce its own 'Avatar'
Beijing, July 28 (IANS) China is preparing to produce its own 3D fantasy movie, based on romantic folklore, to make it an epic on par with the US blockbuster science-fiction movie "Avatar".
 
 
Sushma meets UML leaders, ends Nepal visit
Kathmandu, July 27 (IANS) External Affairs Minister Sushma Swaraj Sunday averted a diplomatic disaster by meeting leaders of the ruling CPN-UML just before returning to India after a three-day visit which she said was "productive" and "successful".
 
 
Nepal parliament panel okays energy deal with India
Kathmandu, July 27 (IANS) A parliamentary panel in Nepal Sunday asked the government to sign as soon as possible a "Power Trade Agreement" (PTA) with India under which New Delhi has proposed 100 percent Indian investment or joint ventures with Indian entities in the Himalayan country's power sector.
 
 
 

Latest from the Network

Brazilian soccer standings
Rio de Janeiro, July 28 (IANS) Following are the standings of the Brazilian Serie A championship after the latest round of matches Saturday and Sunday (tabulated under matches played, won, drawn, lost, goals for, goals...
Read more on Sport Balla
 
2.5 bn smartphone users globally by 2015: US report
New York, July 28 (IANS) Nearly 2.5 billion people or 35 percent of the global population is expected to use smartphones by the end of 2015, says the latest report of US-based industry tracker Strategy Analytics. The...
Read more on Celebrity Balla
 
Ronaldinho on his way out: Jo
Rio de Janeiro, July 28 (IANS) Ronaldinho has probably played his last match for Brazilian club Atletico Mineiro, according to the star's teammate and close friend Jo. The 34-year-old has not contacted anybody at the...
Read more on Sport Balla
 
CWG: Indian paddlers lose to England in men's team semis
Glasgow, July 28 (IANS) India lost 1-3 to England in the 2014 Commonwealth Games men's team table tennis semifinal and will have to be content with playing for the bronze medal against Nigeria. The country's top...
Read more on Sport Balla
 
Dolly Parton would sing own songs in biopic
Dolly Parton would perform her own songs in a movie of her life. The 'Jolene' hitmaker doesn't want an actress to have the ''pressure'' of having to match her famous vocals in a biopic, so would allow them to lip-sync...
Read more on Movie Balla
 
Twin blasts in Nigeria kill five
Abuja, July 28 (IANS) At least five people were killed in two bomb blasts in Nigeria's Kano city, a mainly Christian area, Sunday afternoon, police said. The first blast occurred under a bridge in the Sabon Gari...
Read more on Politics Balla
 
Australia gives $5 mn for Gaza relief
Sydney, July 28 (IANS) The Australian government is providing five million Australian dollars (4.7 million US dollars) in urgent humanitarian assistance to Gaza, Foreign Minister Julie Bishop announced Monday. The...
Read more on Politics Balla
 
France wants expatriates to leave Libya
Paris, July 28 (IANS) French government Sunday called on all its nationals to quit Libya, "given the deteriorating security situation" prevailing in the African country. "All our nationals are invited to get in touch...
Read more on Politics Balla
 
Israel denies responsibility for UN school attack deaths
Jerusalem, July 28 (IANS) The Israeli army Sunday denied responsibility for the deaths of 16 Palestinians during Thursday's attack on a UN school in northern Gaza. "The inquiry as well as documented footage conclude...
Read more on Politics Balla
 
India lose badminton semi-final to England 3-0
Glasgow, July 28 (IANS) India lost to England 3-0 in the semi-finals of the badminton competition at the Commonwealth Games here late Sunday night. India's men's and mixed doubles teams fought well over three games,...
Read more on Sport Balla