Feb 12 2014, 12:17pm CST | by Forbes
Following the success of its collaboration with Miami University’s Farmer School of Business, the Forbes CMO Network has partnered with Duke University’s Fuqua School of Business to create a conference that brings back to campus prominent marketing alumni. “The Future of Marketing” conference will take place Feb. 19 in Durham, N.C., and will feature unique pairings of Fuqua professors and marketers, creating an agenda that unites the academic and practical perspectives.
Christine Moorman, the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business and Forbes CMO Network contributor, will kick off the event by presenting the latest findings from The CMO Survey, of which she is founder and director. Panel discussions will follow, featuring Scott Lewis, senior director of consumer marketing for the Washington Nationals; David Buckley, CMO at Sears Hometown & Outlet Stores; Jen Lineen, shopper marketing manager at Coca-Cola; Liz Faria, senior brand strategy manager at Reebok International; Betsy Holden, senior advisor at McKinsey & Company and former CEO at Kraft. Discussion topics will include “The Role of the Internet and New Media on Consumer and Firm Behavior,” and “The Unconscious Consumer.”
John Forsyth, expert principal at McKinsey & Company, will give a keynote presentation on “Going for Gold in Emerging Markets.” Meanwhile, Bruce Rogers, Forbes chief insights officer and head of the CMO Practice, will present the latest findings on factors behind CMO influence, based on research conducted with Appinions to create The World’s Most Influential CMOs list.
The conference will give students an opportunity to learn from some of Duke’s marketing superstars, while alumni and professors will get a chance to network and trade best practices.
“Marketing is changing in dramatic ways, and this pace is quickening,” Moorman said. “This conference offers insight into important trends and enduring marketing knowledge that will help define the field in the future.”
Source: Forbes Business
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