360° Coverage : Forbes CMO Network Teams With Duke University For 'The...

2 Updates
Forbes CMO Network Teams With Duke University For 'The Future Of Marketing' Conference

Forbes CMO Network Teams With Duke University For 'The Future Of Marketing' Conference

Feb 12 2014, 12:17pm CST | by

Following the success of its collaboration with Miami University’s Farmer School of Business, the Forbes CMO Network has partnered with Duke University’s Fuqua School of Business to create a...

Filed under: news

 
 
 

35 weeks ago

Forbes CMO Network Teams With Duke University For 'The Future Of Marketing' Conference

Feb 12 2014, 12:17pm CST | by

Following the success of its collaboration with Miami University’s Farmer School of Business, the Forbes CMO Network has partnered with Duke University’s Fuqua School of Business to create a conference that brings back to campus prominent marketing alumni. “The Future of Marketing” conference will take place Feb. 19 in Durham, N.C., and will feature unique pairings of Fuqua professors and marketers, creating an agenda that unites the academic and practical perspectives.

Christine Moorman, the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business and Forbes CMO Network contributor, will kick off the event by presenting the latest findings from The CMO Survey, of which she is founder and director. Panel discussions will follow, featuring Scott Lewis, senior director of consumer marketing for the Washington Nationals; David Buckley, CMO at Sears Hometown & Outlet Stores; Jen Lineen, shopper marketing manager at Coca-Cola; Liz Faria, senior brand strategy manager at Reebok International; Betsy Holden, senior advisor at McKinsey & Company and former CEO at Kraft. Discussion topics will include “The Role of the Internet and New Media on Consumer and Firm Behavior,” and “The Unconscious Consumer.”

John Forsyth, expert principal at McKinsey & Company, will give a keynote presentation on “Going for Gold in Emerging Markets.” Meanwhile, Bruce Rogers, Forbes chief insights officer and head of the CMO Practice, will present the latest findings on factors behind CMO influence, based on research conducted with Appinions to create The World’s Most Influential CMOs list.

The conference will give students an opportunity to learn from some of Duke’s marketing superstars, while alumni and professors will get a chance to network and trade best practices.

“Marketing is changing in dramatic ways, and this pace is quickening,” Moorman said. “This conference offers insight into important trends and enduring marketing knowledge that will help define the field in the future.”

Source: Forbes Business

 
Update
2

7 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (New ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

7 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the doubl ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Mentally-ill seek peer support on YouTube
London, Oct 18 (IANS) YouTube has become a common platform to seek and provide peer support for people suffering from mental disorders such as schizophrenia or bipolar disorder.
 
 
Project to scan 'social pollution' on Twitter
New York, Oct 18 (IANS) Researchers at the Indiana University in the US are working on an ambitious project to collect and analyse 'social pollution' that is spreading on social media like Twitter.
 
 
Colour red sexually arouses female monkeys
London, Oct 18 (IANS) The concept of the colour red being defined as a signal that suggests that a woman is ready to mate is not limited to the human species. The 'red effect' sparks a similar interest in female monkeys as well, suggesting that it is somewhat of an evolutionary mechanism.
 
 
Warming climate restructuring bird population
Washington, Oct 18 (IANS) Driven by a warming climate, birds typically found in more southerly regions are gradually pushing north, restructuring the communities of birds that spend their winter in northern latitudes, research has found.
 
 
 

Latest from the Network

Bush shoe-tossing painting hits record at Doha auction
Doha, Oct 15 (IANS/EFE) A controversial painting by Iranian artist Mahmud Obaidi, depicting an Iraqi journalist throwing shoe in 2008 at then US president George W. Bush, was sold for $62,500 at a Sotheby's auction in...
Read more on Celebrity Balla
 
US offers $45 mn bounty for eight terror leaders
Washington, Oct 15 (IANS) The US said Tuesday it is offering rewards totalling up to 45 million dollars for information on eight key leaders of the Al Qaeda in the Arabian Peninsula (AQAP) terrorist organisation. The...
Read more on Politics Balla
 
UNSC extends peacekeeping mission's term in Abyei
United Nations, Oct 15 (IANS) The UN Security Council (UNSC) has renewed the mandate of the UN peacekeeping mission in the Abyei border region between Sudan and South Sudan. In an unanimously adopted resolution, the...
Read more on Politics Balla
 
Ebola cases in West Africa could reach 10,000 per week: WHO
Geneva, Oct 15 (IANS) The World Health Organisation (WHO) has warned that the Ebola epidemic in West Africa could reach 5,000 to 10,000 cases per week by the first week of December. "Quite frankly, ladies and...
Read more on Business Balla
 
Turkey, Singapore sign strategic partnership agreement
Ankara, Oct 15 (IANS) Turkey and Singapore have signed a strategic partnership agreement to boost economic, political and cultural cooperation, as well as security collaboration, during the official visit of...
Read more on Politics Balla
 
Christina Aguilera is returning to 'The Voice' USA
Christina Aguilera will return to 'The Voice' USA next year. The 'Your Body' hitmaker, who previously shared a rotating spot on the judging panel with Shakira, has been replaced by Gwen Stefani this season as she is...
Read more on Celebrity Balla
 
Kesha's music producer hits back
Kesha is being countersued by her record company boss, Dr. Luke. The 41-year-old music producer, who runs Kemosabe Records, claims the 27-year-old 'Tik Tok' singer is a liar and is trying to extort him after she accused...
Read more on Celebrity Balla
 
Jason Derulo won't get back together with Jordin Sparks
Jason Derulo insists his split from Jordin Sparks is permanent. The 'Talk Dirty' hitmaker, who recently ended his relationship with the 'No Air' singer after three years of dating, has ruled out getting back together...
Read more on Celebrity Balla
 
Josh Groban feels 'very lucky' to be dating Kat Dennings
Josh Groban feels ''very lucky'' to be dating Kat Dennings. The 'Brave' hitmaker was very nervous before singing in front of the '2 Broke Girls' actress for the first time at the Carousel of Hope Ball in Beverly Hills,...
Read more on Celebrity Balla
 
Australian Richard Flanagan wins 2014 Man Booker prize
London, Oct 15 (IANS) The first Man Booker prize to allow American nominees was Tuesday night won by an Australian, with Richard Flanagan triumphing for a novel of love and war that tells the harrowing stories of...
Read more on Celebrity Balla