Japan net retailer Rakuten to buy Viber for $900M

Feb 14 2014, 5:32am CST | by

TOKYO (AP) — Japan's Rakuten Inc. is buying Cyprus-based Viber Media, which operates a popular Internet phone application, for $900 million, fortifying the online retailer's social networking footprint.

The Tokyo-based company said Friday it sees Viber, with 280 million global users, as a key platform as people are moving from TVs and computers to mobile devices to consume and enjoy content.

Rakuten, which competes with Amazon.com and Yahoo, has been successful with online shopping in Japan, where it is the top Internet retailer.

But it is eager to expand in scope as well as outside Japan.

Rakuten already has under its wing online scrapbook site Pinterest and Canadian e-book maker Kobo Inc.

Rakuten founder and president Hiroshi Mikitani said Viber could also become a platform for games and instant messaging. That may be appealing for Rakuten's online shoppers who want to communicate directly with online stores or other customers.

Serkan Toto, a game consultant in Tokyo, noted the intense competition in chat-based services such as Line, which dominates in Japan, as well as WhatsApp, Facebook's messenger and Kakao Talk.

"I'm doubtful," he said. "It will be an uphill battle."

Line, initially a hit with youngsters is becoming mainstream, increasingly used by teams within companies for its group-chat function, he said.

Rakuten also announced its earnings for the fiscal year ended Dec. 31.

Its profit doubled from 2012 to 43.5 billion yen ($427 million). Sales of 518.6 billion yen ($5.1 billion) were up nearly 30 percent from the previous year.

The company said its cloud services and call services for smartphones were strong last year.

Also boosting results were the Rakuten Ichiba shopping mall, its credit-card and travel services, as well as its professional baseball club Rakuten Eagles — the former team of pitcher Masahiro Tanaka, now a New York Yankee.

___

Follow Yuri Kageyama on Twitter at twitter.com/yurikageyama

Source: AP Business

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Associated Press</a>
The Associated Press (AP) is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers.

 

blog comments powered by Disqus

Latest stories

$75,000 Apple Watch revealed
$75,000 Apple Watch revealed
When Apple's designs are not exclusive enough then there are 3rd parties who add gold and diamonds to the iGadget to make them precious. Brikk announced the Lux Watch, a diamond studded version of the Apple Watch.
 
 
Sony will not Sell Off TV And Mobile Spinoffs
Sony will not Sell Off TV And Mobile Spinoffs
Sony President Kazuo Hirai clarified on Wednesday that the company will not immediately sell off the spun out TV and mobile phone business.
 
 
Apple Watch gets 12-page Vogue Magazine Ad
Apple Watch gets 12-page Vogue Magazine Ad
The March issue of Vogue Magazine packs 12 pages of Apple Watch ads.
 
 
Wearables that go beyond the Apple Watch
Wearables that go beyond the Apple Watch
Apple Watch is going to open a new chapter in wearables, but where is the future?