360° Coverage : Friday Box Office: 'LEGO Movie,' 'About Last...

1 Updates

Friday Box Office: 'LEGO Movie,' 'About Last Night' Dominate Valentine's Day

Feb 15 2014, 12:15pm CST | by

It is a ridiculously crowded weekend over the Valentine’s Day/President’s Day holiday, and as such this weekend’s analysis will be mostly confined to new releases and very recent holdovers....

Filed under: news

 
 
 

36 weeks ago

Friday Box Office: 'LEGO Movie,' 'About Last Night' Dominate Valentine's Day

Feb 15 2014, 12:15pm CST | by

It is a ridiculously crowded weekend over the Valentine’s Day/President’s Day holiday, and as such this weekend’s analysis will be mostly confined to new releases and very recent holdovers. Apologies in advance, but I guess that means there’s a Box Office Catch Up in the future. For the record, 12 Years A Slave just passed $100 million worldwide, Monuments Men dropped just 28% from last Friday for a $5 million second Friday and a $33 million cume, Ride Along has crossed $110 million, and Frozen just crossed $370 million domestic.

Anyway, The Lego Movie will dominate the long weekend, as Warner Bros. knew full well when they picked last weekend on which to open the picture. Generally speaking, the best weekend to open is right before a holiday. You open big, and then you use the holiday weekend to inflate your second weekend hold if the word-of-mouth works in your favor. Holiday weekends are fine for big debuts, but you have to account for the post-holiday crash next weekend.The film earned another $13.03 million, down just 24% from last Friday’s opening day.

The much-buzzed about Warner Bros. (a division of Time Warner) release has earned $93 million domestic and should easily top $100 million sometime today. The LEGO Movie is a clear case of a white-hot hit, the kind of buzzy picture that actually hurts demographically similar films. It certainly hurt Robocop just as The Avengers genuinely wounded Battleship back in 2012. The marketplace can often survive one big film opening the weekend after another biggie, but February isn’t generally the time when general moviegoers see everything that’s out. It should end the holiday weekend with over/under $52 million, bringing its domestic cume up to around $145 million after eleven days.

The studios usually confine themselves to one such big romantic movie over this holiday weekend, think Safe Haven or Valentine’s Day: The Movie, but this time the word of the day was “overkill”. The clear winner in this timely mush-fest is Sony’s African-American-centric remake of About Last Night. Starring red-hot Kevin Hart as well as Michael Ealy, Regina Hall,and Joy Bryant, the film earned a terrific $13 million on its opening day, making it far-and-away the biggest opener of the holiday weekend.

The film played 63% female and 42% under 30. Give or take the weather and random brushes with fate, the $12.5 million-budgeted film should score over/under $35 million for its Fri-Sun total and over/under $40 million for the holiday. If studios were waiting to see if Ride Along was a fluke, expect Kevin Hart to get offered a million vehicles on Tuesday morning. Don’t be too shocked if you start reading posts touting Kevin Hart for John Stewart in the Justice League movie.

Universal’s remake of Endless Love showed surprising date night power yesterday, pulling in a solid $7.3 million and setting itself up for a $22 million holiday haul. Produced by Bluegrass Media and distributed by Universal (a division of Comcast), the $20 million romantic drama is already a hit, but it will be interesting to see if it’s a “one night only” occasion, with a low weekend multiplier due to Valentine’s Day being last night. Pure speculation, but it’ll be something to watch for tomorrow.

The film is a desperately needed hit for would-be “it guy” Alex Pettyfer, who underwhelmed in a handful of starring vehicles back in 2011 (Beastly, I Am Number Four) and may or may not get a proverbial second chance for this cheap hit. I’m not saying he was really a draw for the (I presume) teenage female audience, but he’ll still get a boost, deserved or not. Female lead Gabriella Wilde probably won’t get much traction from this beyond more girlfriend roles, because to quote Babe (one of the greatest movies ever made), that’s just the way things are.

The film that many presumed would dominate the weekend even a few months ago was Sony’s remake of Robocop (yes, there are three remakes of 80’s films this weekend, discuss amongst yourselves). But due to mediocre reviews, a lack of any real buzz, and The LEGO Movie stealing away the key teen boy demographic, it just wasn’t to be. The film opened on Wednesday and went into the weekend with $4.9 million. It added a surprisingly robust $7 million today. Of course, had it not opened on Wednesday, we’d be talking about a $12 million opening day, but that’s a conversation for another time.

The $100 million sci-fi thriller should end the holiday weekend over/under $25 million and $30 million for its first six days. It’s not a disaster at all, especially considering its anemic $2.8 million Wednesday, but it’s not a genuine hit yet either considering the budget. I don’t expect legs on this one, with The Wolfman being the likely comparison point ($31 million debut/$61 million domestic finish). The film is kicking butt overseas already, with $34 million as of today overseas, with China, Japan, and Brazil yet to open. This may be another “underwhelms in America, scores overseas” kind of hit. We’ll see.

Warner Bros. also has a new release yesterday as well. Winter’s Tale has a beloved novel for source material, an eclectic cast (starring Colin Farrell, with Jennifer Connelly, Russell Crowe, and Will Smith in supporting roles of varying size), but it lacked any real buzz going into the weekend. It also suffered from some of the most jaw-droppingly bad reviews I can remember (so bad that they make me want to see it). The film earned just $3.6 million for its first Friday. It’s the only out-and-out miss of the weekend, which is saying something considering the sheer amount of product in the marketplace.

Produced by Village Roadshow and Weed Road Pictures for $46 million, it’ll likely end the holiday with over/under $12 million. For what it’s worth, I wouldn’t be too quick to celebrate the fact that the lone original picture in a sea of remakes is the only out-and-out flop. Say what you will about the film or director Akiva Goldsman (it’s time to forgive him for Batman & Robin), a mere novel adaptation filled with grown-up movie stars failing while explicit remakes prosper is not super healthy for the industry, even if I’d argue few of the attendees of the various remakes (save Robocop) knew much about or cared about the source material.

That’s a wrap for today!  Join me tomorrow for a look at the weekend estimates and more analysis. In the meantime, I’ll be traveling to LEGO Land for the holiday, so I’ll likely be writing the weekend wrap-up in a LEGO Land hotel lobby. Hmm, if interview park staff about the impact of the movie and/or merchandising sales, does that make my vacation a business trip/tax write-off? If only I wrote for a publication filled with people who could answer such a question…

Source: Forbes Business

 
Update
1

8 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slas ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Child arrived from West Africa tests negative for Ebola
New York, Oct 28 (IANS/EFE) A 5-year-old boy who recently arrived in the US from West Africa and was admitted to a New York hospital with a fever has tested negative for the Ebola virus, authorities said Monday.
 
 
US recommends voluntary isolation for health workers
Washington, Oct 28 (IANS) The US government Monday urged people considered "high-risk" for Ebola to voluntarily stay at home for 21 days after returning from Ebola-stricken West African countries.
 
 
Pope says Big Bang theory does not contradict Christianity
Vatican City, Oct 28 (IANS/EFE) Pope Francis Monday said the "Big Bang" theory as a model for the origin of the Universe "does not rule out the intervention of a divine Creator, but rather demands it" and that "the origin of the world is not a product of chaos, but is derived directly from the supreme power that created love."
 
 
UN chief voices concern over Ebola-related restrictions
United Nations, Oct 28 (IANS) UN Secretary-General Ban Ki-moon has expressed concern about restrictions imposed by several countries and localities on travelers from major Ebola-affected countries, a spokesperson said here Monday.
 
 
 

Latest from the Network

Cliff Richard returns to studio
Los Angeles, Oct 28 (IANS) Singer Cliff Richard looked relaxed and happy after he returned to the studio for the first time since being quizzed over sexual abuse claims. The veteran singer is currently recording new...
Read more on Celebrity Balla
 
Child arrived from West Africa tests negative for Ebola
New York, Oct 28 (IANS/EFE) A 5-year-old boy who recently arrived in the US from West Africa and was admitted to a New York hospital with a fever has tested negative for the Ebola virus, authorities said Monday. The...
Read more on Business Balla
 
US recommends voluntary isolation for health workers
Washington, Oct 28 (IANS) The US government Monday urged people considered "high-risk" for Ebola to voluntarily stay at home for 21 days after returning from Ebola-stricken West African countries. Tom Frieden,...
Read more on Business Balla
 
Robbie Williams and Ayda Field have a baby boy
Robbie Williams' wife has given birth to a baby boy. The 'Candy' hitmaker - who has been sharing clips of Ayda Field's labour on his official YouTube account for the last 14 hours - spoke about his ''astonishing'' wife...
Read more on Celebrity Balla
 
Daniel Radcliffe's anger at 'unconventional romantic lead' comment
Daniel Radcliffe is angered at those who say he is an ''unconventional romantic lead''. The 25-year-old actor - who rose to fame playing the lead role in the 'Harry Potter' series - has revealed he hates when people say...
Read more on Celebrity Balla
 
Kim Kardashian West 'emotional' on proposal anniversary
Kim Kardashian West was ''emotional'' on the anniversary of her wedding proposal. Kanye West - who asked Kim to marry him on her birthday last year - surprised his wife with a trip to the Bay Area to watch the San...
Read more on Celebrity Balla
 
Cara Delevingne: I've learnt a lot from Kate Moss
Cara Delevingne has revealed she has learnt a lot from Kate Moss. The 22-year-old model worked alongside the 40-year-old on a photoshoot for a recent Burberry campaign. When asked what Kate had taught her, she told...
Read more on Celebrity Balla
 
Mookie Blaylock Sentenced to 15 Years in Prison
Retired NBA star Mookie Blaylock was sentenced to 15 years in jail for his role in a car crash that killed a woman in May 2013.Steve Visser of the The Atlanta Joural-Constitution reported on the development on Oct. 27:"...
Read more on Sport Balla
 
Britain celebrates poet Dylan Thomas's 100th birthday
London, Oct 28 (IANS) Britain Monday celebrated the 100th birthday of Wales's best-known poet and writer Dylan Thomas. Thomas was born in Swansea, Wales in 1914, and died in New York at the age of 39. He has been...
Read more on Celebrity Balla
 
Enrique Iglesias to perform at MTV EMAs
London, Oct 28 (IANS) The organisers of the MTV Europe Music Awards (EMAs) have roped in singer Enrique Iglesias to perform at the event in Glasgow next month. The organisers confirmed the news Monday, reports...
Read more on Celebrity Balla