10 Updates

Why The Home Screen Is The New Homepage

Feb 17 2014, 12:12pm CST | by

The following guest post is by Jason Baptiste, Founder and CMO of Onswipe . A decade ago, the homepage or as many called it “the portal” business was something great to be in.  Aol, Yahoo, and many...

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22 weeks ago

Why The Home Screen Is The New Homepage

Feb 17 2014, 12:12pm CST | by

The following guest post is by Jason Baptiste, Founder and CMO of Onswipe .

A decade ago, the homepage or as many called it “the portal” business was something great to be in.  Aol, Yahoo, and many others had built companies worth tens of billions of dollars off of this user experience. The homepage was meant to be the compilation of all the things you – the user – would need to do with the internet – check stocks, mail, your finances, the weather, the news, and more. Fast forward to the mobile era and the homepage as we know it is dead.  It’s been replaced by the home screen on our phone.

Unbundle or die

Every single company is going to have to rethink the way they do business.  There can no longer be an app that does absolutely everything.  Companies will need to fight for dominance in each category and create stand alone apps.  We’ve seen Facebook do this recently with Paper and Messenger. Google has been doing this successfully for years by releasing individual apps for YouTube, Gmail, Maps, Chrome, Drive and more.

Build for daily habits

When you think about “What should I build for”, you should start thinking about a user’s daily habits. The home screen is a sacred space for mobile users and only a small handful of apps make it there. After the home screen you’re relegated to secondary pages or *gasp* folders on secondary pages. To make it onto a user’s home screen, app developers need to build an app that becomes a daily habit. Users unlock their phone over 150 times a day and do so to readily access tasks they need all day long – mail, browsing, tweeting, messages,etc. Ask yourself “How can I become a daily habit as well?”

Create network effects

Creating a large, lasting company based upon one app alone is going to be hard. It’s behind Facebook buying Instagram and Twitter buying Vine. Creating one app with massive traction is hard, so how does one get hit by lighting twice or three times? Follow the formula above, but network them all together to drive traffic through all of your apps. Yahoo has done this very successfully by having a common slider that exists throughout all of its apps. Remember though, the product still has to be great – Facebook’s hundreds of millions of users did not help Poke a one bit.

Linking will be the tie that binds

Many home pages and early properties created power by linking to others. Getting a link from Yahoo or Aol could instantly “make” companies. Many could consider Google a “homepage”, which gained prominence by linking out to elsewhere. The emergence of deep linking is going to allow apps to not only create network effects, but also start to drive traffic to other useful apps.   Those that can start to drive traffic will start to gain dominance and favor with smaller companies. In essence, it’s doing exactly what worked many years ago for the mobile age.

Focus on getting mobile web users to add to home screen

Browsing is a daily habit that will never go away, just the same way email never will. We’ve seen that the browser is the single biggest “daily habit” for users. Creating apps doesn’t make sense for a publisher due to costs and it only impacting a small portion of their audience – but getting on the home screen does for their most loyal of users. Adding to home screen is when a user creates a bookmark in mobile Safari and chooses to add it to their home screen with a nice icon, making it look like an app. We see that when a user adds a site from the mobile web to their home screen, they are almost 9x as engaged.

Android launchers are going to be the next big “thing”

Many think it’s about controlling many apps aka many pieces of the home screen, just like Yahoo and Aol wanted to control all the pieces a decade ago -finance/sports/news/weather/etc.  Then came Google, who wanted to control the homepage as a launching pad to drive you to other places as fast as possible. That’s what Android launchers will do – control the home screen to send you to daily habits from other developers. An Android launcher may be the “next Google” in that it drives traffic to other apps and helps you discover what you need.

We’re still in the early days of the mobile post-PC era. Comparably, we’re not even at where the web was in 1999.  Everything is still up for grabs and the players of the previous era are fighting for survival.  It’s a fun time with tons of opportunities, the biggest of which is owning a piece of every user’s home screen.

Source: Forbes Business

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakyat was told t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

New Zealand All Blacks Squad Announcement
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejecte ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minis ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southern states last month. ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 mi ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustapa ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year invol ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Scheme 2 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Damansara Skyway (Kidex) tod ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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