360° Coverage : Why John Wall May Provide Brands Best Value Of All NBA Players

1 Updates

Why John Wall May Provide Brands Best Value Of All NBA Players

Feb 17 2014, 12:30pm CST | by

The 2014 All-Star Slam Dunk Contest champion is the Eastern Conference.  The new Slam Dunk Contest format crowns a conference champion as opposed to awarding a single participant for providing the...

Filed under: news

 
 
 

36 weeks ago

Why John Wall May Provide Brands Best Value Of All NBA Players

Feb 17 2014, 12:30pm CST | by

The 2014 All-Star Slam Dunk Contest champion is the Eastern Conference.  The new Slam Dunk Contest format crowns a conference champion as opposed to awarding a single participant for providing the best highlights.  However, the player who stole the show was undoubtedly Washington Wizards guard John Wall (named Most Valuable Player of the competition), who wowed the crowd by leaping over his team’s mascot and double clutched the basketball before flawlessly executing a reverse dunk with both hands.

Wall will now go back to the Washington Wizards, situated third in the Southeast division of the Eastern Conference with a record of 25-27 and on a two-game losing streak.  The Wizards have not lived up to the club’s somewhat lofty expectations leading up to the 2013-14 NBA season after finishing strong in 2012-13.  Yet, Wall is not to blame.  He has averaged nearly 37 minutes, 20 points and 8.5 rebounds per game, all above his career averages.  His three-point percentage has markedly improved, as has his free-throw percentage (at approximately 84% on the year).

A rookie’s salary in any major professional sport does not properly demonstrate a player’s value.  John Wall, performing in his fourth year in the NBA, is the exception.  He and his agent Dan Fegan of Relativity Sports negotiated a 5-year, $80 million maximum rookie extension with the Washington Wizards in July 2013.  Wall is now being paid superstar dollars for his on-court performance.  In due time, he will also become one of the most marketable players in a league that dominates all others when it comes to endorsement deals.

Wall’s off-court endorsement deals currently include partnerships with Adidas, Red Bull and Panini Authentic.  Besides having an experienced contract advisor in Fegan, Wall has the support of Relativity Sports, which represents Dwight Howard, Amar’eStoudemire, Chandler Parsons and other very marketable athletes, and has a direct link to the entertainment industry through its parent company Relativity Media, which is a studio that has produced, distributed or structured financing for more than 200 motion pictures, generating more than $22 billion in worldwide box office revenue.  It is also the mastermind behind a creative clip featuring nine of its basketball clients (not including Wall) in a fake movie trailer that highlights Relativity’s clients’ personalities.  Relativity’s out-of-the-box resources can only help Wall reach the next level in off-court opportunities.

The guard has also paid more attention to his online persona than many other notable athletes.   He launched a new website a year ago with the help of Los Angeles-based digital agency NCLUSIVE, Inc., which has consistently been updated with fresh content and is directly tapped into Wall’s social media platforms.  Wall has almost 500,000 followers on Instagram, 1.4 million Likes on Facebook and 1.01 million followers on Twitter.  It is unique for any person to attract that type of following on all three major social networks – John Wall does it with precision.

Perhaps the most important element to John Wall’s future off-court success is the fact that he has not over-saturated himself with partnerships and associated himself with companies he does not admire.  The doors will be swinging wide open as Wall continues to contribute exceptionally on the court, build his online persona and excel in competitions like the Slam Dunk Contest.  It would not hurt for the Wizards to become a competitive team, but it is not necessary for Wall to take his brand to the next level.  The kicker is that while Wall is turning into one of the most prominent players in the league, his cost is still relatively low.  He is not yet on the top 10 list of NBA endorsers, but it may not be long before Wall cracks the list.  Companies would be wise to see his “buy rating” and act now.

Want to learn more about the business of sports? Pre-order my book How to Play the Game and follow me on Twitter.

Source: Forbes Business

 
Update
1

8 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce o ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Pakistan for normalised ties with India 'despite provocations'
Islamabad, Oct 28 (IANS) Pakistan Tuesday told a senior US official that it wants normalisation of relations with India despite the "recent provocation of hostilities" along the border and also sought the international community's intervention in the "core issue" of Jammu and Kashmir.
 
 
US nurse with Ebola to be released from hospital
Washington, Oct 28 (IANS) A second US nurse diagnosed with Ebola while caring for a patient from Liberia is now free of the disease and will leave Emory University Hospital in Atlanta soon, hospital authorities said Tuesday.
 
 
WHO welcomes approval of Ebola vaccine trial in Switzerland
Geneva, Oct 28 (IANS) The World Health Organisation (WHO) Tuesday welcomed the approval of a Swiss regulatory authority for a trial with an experimental Ebola vaccine at the Lausanne University Hospital.
 
 
Salt-degraded farm soil now equals the size of France
Toronto, Oct 28 (IANS) Every day for more than 20 years, an average of 2,000 hectares of irrigated land in arid and semi-arid areas across 75 countries, including in India, has been degraded by salt, a research has found.
 
 
 

Latest from the Network

Benedict Cumberbatch: Sherlock can't have sex
Benedict Cumberbatch says Sherlock Holmes doesn't have sex - because he's more interested in crime. The 38-year-old British actor was catapulted to global fame playing a modern version of the fictional detective in the...
Read more on Celebrity Balla
 
Melissa McCarthy was robbed at gunpoint
Melissa McCarthy was robbed at gunpoint when she moved to California. The 'Bridesmaids' actress was working at a dry cleaners on a quiet street in Santa Monica when she first moved to Hollywood to pursue a movie career...
Read more on Celebrity Balla
 
Russell Brand: I wish I was bisexual
Russell Brand wishes he was bisexual. The 39-year-old comedian - who was married to Katy Perry for 14 months until December 2011 - has confirmed he is single at the moment but is keen to experiment more with his...
Read more on Celebrity Balla
 
Woman saves Indian from Bangladeshis' captivity in Baharin
Manama, Oct 28 (IANS) An Indian, allegedly tortured and held hostage in Bahrain by five Bangladeshis for a paltry BHD800 ransom (about $2,000), was rescued with the help of his co-worker, an Indonesian woman, in an...
Read more on Politics Balla
 
Billiards: Bhaskar shocks Gilchrist, joins Advani in semis
Leeds, Oct 28 (IANS) For long the bridesmaid in Indian billiards, Balachandra Bhaskar, the 43-year-old from Bangalore, authored a big upset when he knocked out defending champion Peter Gilchrist 797-586 to enter the...
Read more on Sport Balla
 
WHO welcomes approval of Ebola vaccine trial in Switzerland
Geneva, Oct 28 (IANS) The World Health Organisation (WHO) Tuesday welcomed the approval of a Swiss regulatory authority for a trial with an experimental Ebola vaccine at the Lausanne University Hospital. According to...
Read more on Business Balla
 
Indian in US gets 15 years in jail for backing Hezbollah
New York, Oct 28 (IANS) An Indian citizen residing illegally in the US has been sentenced to 15 years in prison for allegedly trying to provide material support to Hezbollah, a designated foreign terrorist...
Read more on Politics Balla
 
Another body recovered from sunken South Korean ferry
Seoul, Oct 28 (IANS/EFE) South Korean rescue teams Tuesday recovered one of the 10 bodies still missing from the Sewol ferry which sunk off the country's southwest coast April 16 this year leaving 304 people dead, most...
Read more on Politics Balla
 
Iraqi Kurdish force moves to help fight IS militants in Kobane
Baghdad, Oct 28 (IANS) A group of Iraqi Kurdish fighters, known as Peshmerga, headed Tuesday to the Syrian border town of Kobane via Turkey to help local Kurdish people who have been struggling to fend off attacks by...
Read more on Politics Balla
 
Al Qaeda affiliate seizes seven villages in Syria
Beirut, Oct 28 (IANS/EFE) The Nusra Front, Al Qaeda's affiliate in Syria, has seized seven villages in the northern Syrian province of Idlib over the past few hours, the Syrian Observatory for Human Rights reported...
Read more on Politics Balla