360° Coverage : Why John Wall May Provide Brands Best Value Of All NBA Players

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Why John Wall May Provide Brands Best Value Of All NBA Players

Feb 17 2014, 12:30pm CST | by

The 2014 All-Star Slam Dunk Contest champion is the Eastern Conference.  The new Slam Dunk Contest format crowns a conference champion as opposed to awarding a single participant for providing the...

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23 weeks ago

Why John Wall May Provide Brands Best Value Of All NBA Players

Feb 17 2014, 12:30pm CST | by

The 2014 All-Star Slam Dunk Contest champion is the Eastern Conference.  The new Slam Dunk Contest format crowns a conference champion as opposed to awarding a single participant for providing the best highlights.  However, the player who stole the show was undoubtedly Washington Wizards guard John Wall (named Most Valuable Player of the competition), who wowed the crowd by leaping over his team’s mascot and double clutched the basketball before flawlessly executing a reverse dunk with both hands.

Wall will now go back to the Washington Wizards, situated third in the Southeast division of the Eastern Conference with a record of 25-27 and on a two-game losing streak.  The Wizards have not lived up to the club’s somewhat lofty expectations leading up to the 2013-14 NBA season after finishing strong in 2012-13.  Yet, Wall is not to blame.  He has averaged nearly 37 minutes, 20 points and 8.5 rebounds per game, all above his career averages.  His three-point percentage has markedly improved, as has his free-throw percentage (at approximately 84% on the year).

A rookie’s salary in any major professional sport does not properly demonstrate a player’s value.  John Wall, performing in his fourth year in the NBA, is the exception.  He and his agent Dan Fegan of Relativity Sports negotiated a 5-year, $80 million maximum rookie extension with the Washington Wizards in July 2013.  Wall is now being paid superstar dollars for his on-court performance.  In due time, he will also become one of the most marketable players in a league that dominates all others when it comes to endorsement deals.

Wall’s off-court endorsement deals currently include partnerships with Adidas, Red Bull and Panini Authentic.  Besides having an experienced contract advisor in Fegan, Wall has the support of Relativity Sports, which represents Dwight Howard, Amar’eStoudemire, Chandler Parsons and other very marketable athletes, and has a direct link to the entertainment industry through its parent company Relativity Media, which is a studio that has produced, distributed or structured financing for more than 200 motion pictures, generating more than $22 billion in worldwide box office revenue.  It is also the mastermind behind a creative clip featuring nine of its basketball clients (not including Wall) in a fake movie trailer that highlights Relativity’s clients’ personalities.  Relativity’s out-of-the-box resources can only help Wall reach the next level in off-court opportunities.

The guard has also paid more attention to his online persona than many other notable athletes.   He launched a new website a year ago with the help of Los Angeles-based digital agency NCLUSIVE, Inc., which has consistently been updated with fresh content and is directly tapped into Wall’s social media platforms.  Wall has almost 500,000 followers on Instagram, 1.4 million Likes on Facebook and 1.01 million followers on Twitter.  It is unique for any person to attract that type of following on all three major social networks – John Wall does it with precision.

Perhaps the most important element to John Wall’s future off-court success is the fact that he has not over-saturated himself with partnerships and associated himself with companies he does not admire.  The doors will be swinging wide open as Wall continues to contribute exceptionally on the court, build his online persona and excel in competitions like the Slam Dunk Contest.  It would not hurt for the Wizards to become a competitive team, but it is not necessary for Wall to take his brand to the next level.  The kicker is that while Wall is turning into one of the most prominent players in the league, his cost is still relatively low.  He is not yet on the top 10 list of NBA endorsers, but it may not be long before Wall cracks the list.  Companies would be wise to see his “buy rating” and act now.

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Source: Forbes Business

 
Update
10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rak ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by rob ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hishammuddin Husse ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the southern states last month ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 million in ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustapa Moham ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
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3

8 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involvi ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

8 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Scheme 20 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
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1

8 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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