360° Coverage : NBC Embraces Binge Watching With 'Hannibal' Marathon

2 Updates
NBC Embraces Binge Watching With 'Hannibal' Marathon
Photo Credit: Forbes Business

NBC Embraces Binge Watching With 'Hannibal' Marathon

Feb 20 2014, 3:42pm CST | by

Netflix has brought binge watching to the masses. The services encourages it by releasing all episodes of a season at once. While no one is quite sure how many people have watched House of Cards...

Filed under: news

 
 
 

27 weeks ago

NBC Embraces Binge Watching With 'Hannibal' Marathon

Feb 20 2014, 3:42pm CST | by

Netflix has brought binge watching to the masses. The services encourages it by releasing all episodes of a season at once. While no one is quite sure how many people have watched House of Cards season 2 in its first week, we can be pretty sure it’s a lot. And people who want to jump on the Breaking Bad bandwagon (late to be sure) can do it in a few weeks instead of few years thanks to Netflix.

But the broadcast networks have yet to find a way to make the binge-watching phenomenon work for them. Their model is built on audiences returning to a given station (hopefully at a given time but if not, within 3 days of that time) weekly to see the next episode of a show. They sell advertisers on that repeat business, not on fans watching everything all at once.

NBC might have found a clever way to use binge watching to its advantage. On the 23rd, the network is going to host a 13-hour binge watch of the first season of Hannibal. Dubbed the #13HourDevour , starting at noon on the 23rd, fans will be watching one show an hour either via iTunes, DVDs or Amazon Instant Video. Cast members and the show’s creators will be on Twitter and Tumblr talking to fans throughout the marathon and NBC will be giving away prizes.

From GigaOm:

The strategy behind the 13 Hour Devour, NBCU president of digital media Rob Hayes said in a phone interview, was simple: “How can we not only do something for the existing fans, but get people who are friends of the existing fans, or fans of the zeitgeist, interested. Binging is a great way to get fans involved.”

The new season of Hannibal starts February 28th.

Ratings haven’t been great for Hannibal but it does have its share of ravenous (pun intended) fans. The NBC experiment is really about seeing how much power those fans have to influence their friends. Only young people have 13 hours in a row to commit to watching a TV show. By creating an experience for them, maybe NBC will be able to juice ratings for the upcoming season.

While this may not spur the broadcast networks to change their models, it’s a good first step. It’s NBC acknowledging that people are watching TV in a different way and that they have different expectations of what that experience should be like. That’s especially true of young viewers. Maybe this is a small peak to see if one day, binge viewing will work for networks too.

Follow me on Twitter at DorothyatForbes.

Source: Forbes Business

 
Update
2

3 days ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

4 days ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double traged ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

India offers red carpet, not red tape, Modi hard sells India (Roundup)
Tokyo, Sep 2 (IANS) Prime Minister Narendra Modi Tuesday hard sold India to Japanese investors saying that his country offers only a red carpet and not red tape while dubbing his five-day trip to Japan that ends Wednesday as "very successful".
 
 
Fear grips onlookers as Ebola victim walks through market
Monrovia, Sep 2 (IANS) A video footage has emerged from Liberia showing a person tagged positive for Ebola virus disease (EVD) walking through a busy market, sending hundreds of horrified onlookers fleeing in fear, a media report said Tuesday.
 
 
Half of British young women cannot locate vagina
London, Sep 2 (IANS) Half of young women are unable to properly label a vagina on a medical diagramme, while 65 percent admitted having a problem simply using the words "vagina" or "vulva", a British survey has revealed.
 
 
Nepal, India to hold energy talks
Kathmandu, Sep 2 (IANS) Officials from Nepal and India will be meeting in New Delhi Wednesday and Thursday to hold talks on the much-touted Power Trade Agreement (PTA) between the energy-starved nations.
 
 
 

Latest from the Network

Britain asks citizens to review travel plans to Pakistan
Islamabad, Sep 2 (IANS) The British Foreign and Commonwealth Office (FCO) has advised its citizens to review their planned trips to Pakistan in view of the volatile security situation in the country. "There is a high...
Read more on Politics Balla
 
Jaime King: Motherhood is all that matters
Jaime King says her son is the most important thing in her life now. The 'Sin City: A Dame to Kill For' star welcomed her first child James - her son with husband Kyle Newman - into the world last October and since she...
Read more on Celebrity Balla
 
Chris Brown pleads guilty to assault
Chris Brown has pleaded guilty to assault. The 'Beautiful People' hitmaker was sentenced to time already served by a judge after accepting a plea deal at a Washington DC superior court today (02.09.14), where he was...
Read more on Celebrity Balla
 
Piers Morgan confirms CNN departure
Piers Morgan has confirmed he is leaving CNN after turning down a new deal. The British presenter - whose show 'Piers Morgan Live' was axed by CNN earlier this year - took to his Twitter account on Tuesday (02.09.14)...
Read more on Celebrity Balla
 
Helen Mirren is learning Italian
Dame Helen Mirren is learning Italian. The 69-year-old actress owns a villa in Salento, South-East Italy, with her husband Taylor Hackford and although the couple also have homes in London, Los Angeles and France they...
Read more on Celebrity Balla
 
Number of displaced civilians inside Ukraine doubles: UNHCR
Geneva, Sep 2 (IANS) The UN High Commissioner for Refugees (UNHCR) Tuesday said the number of people displaced inside Ukraine has doubled in the past three weeks since the ongoing fighting in eastern Ukraine is driving...
Read more on Politics Balla
 
15 troops, 50 militants killed in Ukraine clashes
Kiev, Sep 2 (IANS) At least 15 troops and 50 pro-Russian militants have been killed since Monday as Ukrainian forces engaged in fierce fighting against militias in the country's eastern regions of Donetsk and Lugansk...
Read more on Politics Balla
 
India offers red carpet, not red tape, Modi hard sells India (Roundup)
Tokyo, Sep 2 (IANS) Prime Minister Narendra Modi Tuesday hard sold India to Japanese investors saying that his country offers only a red carpet and not red tape while dubbing his five-day trip to Japan that ends...
Read more on Politics Balla
 
Indian woman charged for having illegitimate child
Dubai, Sep 2 (IANS) An Indian man filed a case in a court in the UAE against his wife, who gave birth to a child in 2010 despite their not having sex for eight years, a media reported said Tuesday. The man, who is...
Read more on Politics Balla
 
Captain Marvel 'will not appear' in Guardians of the Galaxy 2
Captain Marvel will not appear in the 'Guardians of the Galaxy' sequel. The movie, which has proven to be an enormous commercial and critical success, has already been lined up for a sequel - but director James Gunn has...
Read more on Movie Balla