360° Coverage : Nokia targets emerging markets with Android phone

2 Updates

Nokia targets emerging markets with Android phone

Feb 24 2014, 3:06am CST | by

BARCELONA, Spain (AP) — Nokia is targeting emerging markets with a low-cost smartphone that uses Google's Android operating system rather than the Windows Phone software from Microsoft...

Filed under: news

 
 
 

27 weeks ago

Nokia targets emerging markets with Android phone

Feb 24 2014, 3:06am CST | by

BARCELONA, Spain (AP) — Nokia is targeting emerging markets with a low-cost smartphone that uses Google's Android operating system rather than the Windows Phone software from Microsoft, the company about to buy Nokia's phone business.

Nokia will ditch many of the Google services that come with Android, which Google lets phone makers customize at will. Instead, the new Nokia X phone announced Monday will emphasize Microsoft services such as Bing search, Skype communications and OneDrive file storage. Its home screen sports larger, resizable tiles resembling those on Windows phone.

Jussi Nevanlinna, Nokia's vice president for product marketing, said the Finnish company is positioning the Nokia X as a bridge to high-end Windows smartphones under the Lumia brand.

He said Nokia is still committed to Windows and Microsoft, which is buying Nokia's phone business and patent rights in a 5.4 billion euro ($7.3 billion) deal expected to be completed next month.

"The Lumia continues to be our primary smartphone strategy," Nevanlinna said. "We take that pinnacle experience and make it more affordable."

Once the No. 1 maker of cellphones, Nokia has been struggling to keep up with the iPhone and devices running Android. Nokia said smartphone revenue fell 29 percent in the recent holiday quarter compared with the same period in 2012. And even as competition intensifies for high-end smartphones such as the Xperia Z series, Nokia has been hit by competition from cheaper mobile phones made by Chinese and other Asian companies.

The Nokia X phone will sell for 89 euros ($122) and won't be available in the U.S., Canada, Korea and Japan in part to avoid competing with Lumia phones, which cost hundreds of dollars in the U.S. without subsidies from phone carriers.

Nokia officials said that although much of the development on the new phone came after Microsoft announced the deal in September, there was already talk before then as part of a long-standing partnership between the two.

At the Mobile World Congress wireless show in Barcelona, Spain, Nokia announced two even cheaper phones on Monday:

— The Nokia 220 is meant as a starter phone for 29 euros ($40). It will have Facebook, Twitter and some games already installed, but users won't be able to add apps.

— The Asha 230 will offer more options for apps. The 45-euro ($62) phone is meant for people who are not yet ready for the Nokia X. It comes with a touch screen, but lacks the power and versatility found in smartphones.

For a first-time smartphone experience, Nokia Corp. is pushing the Nokia X. Because it uses Android, it will be able to run most Android apps. However, app developers may have to tweak some of their software because the phone doesn't have key Google services.

For instance, location services will have to be designed for Nokia's Here mapping software rather than Google Maps. In-app payments will have to be tweaked to allow billing through mobile carriers rather than credit cards, which many people in emerging markets lack.

Nevanlinna said Nokia is trying to lure those who might have been drawn to multitude of apps available on Android. The selection on Windows Phone devices is far more limited. Instead of having them hooked on Google services through Android, he said, Nokia could steer them to Microsoft services with a customized Android system.

Both the Asha and the Nokia X will have a feature called Fastlane. It remembers your favorite apps and services and offers quick access, along with recent notifications, on a single screen that is one swipe away from the home screen.

All three phones are expected to go on sale in early March.

Source: AP Business

 
Update
2

3 days ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of 20,000 by 30 ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

4 days ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and MH17 ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/31" rel="author">Associated Press</a>
The Associated Press (AP) is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers.

 

blog comments powered by Disqus

Latest stories

India offers red carpet, not red tape, Modi hard sells India (Roundup)
Tokyo, Sep 2 (IANS) Prime Minister Narendra Modi Tuesday hard sold India to Japanese investors saying that his country offers only a red carpet and not red tape while dubbing his five-day trip to Japan that ends Wednesday as "very successful".
 
 
Fear grips onlookers as Ebola victim walks through market
Monrovia, Sep 2 (IANS) A video footage has emerged from Liberia showing a person tagged positive for Ebola virus disease (EVD) walking through a busy market, sending hundreds of horrified onlookers fleeing in fear, a media report said Tuesday.
 
 
Half of British young women cannot locate vagina
London, Sep 2 (IANS) Half of young women are unable to properly label a vagina on a medical diagramme, while 65 percent admitted having a problem simply using the words "vagina" or "vulva", a British survey has revealed.
 
 
Nepal, India to hold energy talks
Kathmandu, Sep 2 (IANS) Officials from Nepal and India will be meeting in New Delhi Wednesday and Thursday to hold talks on the much-touted Power Trade Agreement (PTA) between the energy-starved nations.
 
 
 

Latest from the Network

Britain asks citizens to review travel plans to Pakistan
Islamabad, Sep 2 (IANS) The British Foreign and Commonwealth Office (FCO) has advised its citizens to review their planned trips to Pakistan in view of the volatile security situation in the country. "There is a high...
Read more on Politics Balla
 
Jaime King: Motherhood is all that matters
Jaime King says her son is the most important thing in her life now. The 'Sin City: A Dame to Kill For' star welcomed her first child James - her son with husband Kyle Newman - into the world last October and since she...
Read more on Celebrity Balla
 
Chris Brown pleads guilty to assault
Chris Brown has pleaded guilty to assault. The 'Beautiful People' hitmaker was sentenced to time already served by a judge after accepting a plea deal at a Washington DC superior court today (02.09.14), where he was...
Read more on Celebrity Balla
 
Piers Morgan confirms CNN departure
Piers Morgan has confirmed he is leaving CNN after turning down a new deal. The British presenter - whose show 'Piers Morgan Live' was axed by CNN earlier this year - took to his Twitter account on Tuesday (02.09.14)...
Read more on Celebrity Balla
 
Helen Mirren is learning Italian
Dame Helen Mirren is learning Italian. The 69-year-old actress owns a villa in Salento, South-East Italy, with her husband Taylor Hackford and although the couple also have homes in London, Los Angeles and France they...
Read more on Celebrity Balla
 
Number of displaced civilians inside Ukraine doubles: UNHCR
Geneva, Sep 2 (IANS) The UN High Commissioner for Refugees (UNHCR) Tuesday said the number of people displaced inside Ukraine has doubled in the past three weeks since the ongoing fighting in eastern Ukraine is driving...
Read more on Politics Balla
 
15 troops, 50 militants killed in Ukraine clashes
Kiev, Sep 2 (IANS) At least 15 troops and 50 pro-Russian militants have been killed since Monday as Ukrainian forces engaged in fierce fighting against militias in the country's eastern regions of Donetsk and Lugansk...
Read more on Politics Balla
 
India offers red carpet, not red tape, Modi hard sells India (Roundup)
Tokyo, Sep 2 (IANS) Prime Minister Narendra Modi Tuesday hard sold India to Japanese investors saying that his country offers only a red carpet and not red tape while dubbing his five-day trip to Japan that ends...
Read more on Politics Balla
 
Indian woman charged for having illegitimate child
Dubai, Sep 2 (IANS) An Indian man filed a case in a court in the UAE against his wife, who gave birth to a child in 2010 despite their not having sex for eight years, a media reported said Tuesday. The man, who is...
Read more on Politics Balla
 
Captain Marvel 'will not appear' in Guardians of the Galaxy 2
Captain Marvel will not appear in the 'Guardians of the Galaxy' sequel. The movie, which has proven to be an enormous commercial and critical success, has already been lined up for a sequel - but director James Gunn has...
Read more on Movie Balla