Nokia targets emerging markets with Android phone

Feb 24 2014, 3:06am CST | by

BARCELONA, Spain (AP) — Nokia is targeting emerging markets with a low-cost smartphone that uses Google's Android operating system rather than the Windows Phone software from Microsoft, the company about to buy Nokia's phone business.

Nokia will ditch many of the Google services that come with Android, which Google lets phone makers customize at will. Instead, the new Nokia X phone announced Monday will emphasize Microsoft services such as Bing search, Skype communications and OneDrive file storage. Its home screen sports larger, resizable tiles resembling those on Windows phone.

Jussi Nevanlinna, Nokia's vice president for product marketing, said the Finnish company is positioning the Nokia X as a bridge to high-end Windows smartphones under the Lumia brand.

He said Nokia is still committed to Windows and Microsoft, which is buying Nokia's phone business and patent rights in a 5.4 billion euro ($7.3 billion) deal expected to be completed next month.

"The Lumia continues to be our primary smartphone strategy," Nevanlinna said. "We take that pinnacle experience and make it more affordable."

Once the No. 1 maker of cellphones, Nokia has been struggling to keep up with the iPhone and devices running Android. Nokia said smartphone revenue fell 29 percent in the recent holiday quarter compared with the same period in 2012. And even as competition intensifies for high-end smartphones such as the Xperia Z series, Nokia has been hit by competition from cheaper mobile phones made by Chinese and other Asian companies.

The Nokia X phone will sell for 89 euros ($122) and won't be available in the U.S., Canada, Korea and Japan in part to avoid competing with Lumia phones, which cost hundreds of dollars in the U.S. without subsidies from phone carriers.

Nokia officials said that although much of the development on the new phone came after Microsoft announced the deal in September, there was already talk before then as part of a long-standing partnership between the two.

At the Mobile World Congress wireless show in Barcelona, Spain, Nokia announced two even cheaper phones on Monday:

— The Nokia 220 is meant as a starter phone for 29 euros ($40). It will have Facebook, Twitter and some games already installed, but users won't be able to add apps.

— The Asha 230 will offer more options for apps. The 45-euro ($62) phone is meant for people who are not yet ready for the Nokia X. It comes with a touch screen, but lacks the power and versatility found in smartphones.

For a first-time smartphone experience, Nokia Corp. is pushing the Nokia X. Because it uses Android, it will be able to run most Android apps. However, app developers may have to tweak some of their software because the phone doesn't have key Google services.

For instance, location services will have to be designed for Nokia's Here mapping software rather than Google Maps. In-app payments will have to be tweaked to allow billing through mobile carriers rather than credit cards, which many people in emerging markets lack.

Nevanlinna said Nokia is trying to lure those who might have been drawn to multitude of apps available on Android. The selection on Windows Phone devices is far more limited. Instead of having them hooked on Google services through Android, he said, Nokia could steer them to Microsoft services with a customized Android system.

Both the Asha and the Nokia X will have a feature called Fastlane. It remembers your favorite apps and services and offers quick access, along with recent notifications, on a single screen that is one swipe away from the home screen.

All three phones are expected to go on sale in early March.

Source: AP Business

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/31" rel="author">Associated Press</a>
The Associated Press (AP) is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers.

 

blog comments powered by Disqus

Latest stories

Europe's Galileo satellites launched into wrong orbit
Paris, Aug 23 (IANS) European satellite launch company Arianespace announced Saturday that the two satellites of Europe's Galileo satellite navigation system launched Friday from the European spaceport in French Guiana were delivered into the wrong orbit.
 
 
UN to radically scale up fight against Ebola
Monrovia, Aug 23 (IANS/WAM) The UN has vowed to radically scale up support to fight the Ebola virus outbreak in West Africa and said more health workers will be brought to Liberia to deal with the disease.
 
 
White dwarf stars formed mysterious supernova
London, Aug 23 (IANS) Supernova 2014J is 11 million light years away from earth and was only seen by chance at the University of London Observatory this year.
 
 
Universe's earliest stars were monstrous: Study
Tokyo, Aug 23 (IANS) Little is known about the universe's earliest stars but if we believe astronomers, they might have been hundreds of times more massive than the sun.
 
 
 

Latest from the Network

Daniel Radcliffe: The best relationships develop from friendship
Daniel Radcliffe believes the best relationships develop when you're dating one of your friends. The 25-year-old hunk insists the strongest of romances take place when you've spent many years being the best of pals...
Read more on Celebrity Balla
 
Iggy Azalea falls off stage at MTV benefit concert
Iggy Azalea fell off the stage during the MTV Video Music Awards benefit concert last night (08.22.14). The 22-year-old singer left fans speechless at the charity gig after she accidentally tumbled into the crowd whilst...
Read more on Celebrity Balla
 
JWoww against facial cosmetic surgery
JWoww won't have cosmetic surgery on her face. The former 'Jersey Shore' star - real name Jenni Farley - is against going under the knife to improve her facial beauty because she's frightened she wouldn't be able to...
Read more on Celebrity Balla
 
Ian Somerhalder and Nikki Reed move in together
Ian Somerhalder and Nikki Reed have moved in together. The couple, who have been dating for the past few months, are reportedly house-sharing in Atlanta, Georgia, so that they can spend as much time together as...
Read more on Celebrity Balla
 
Zardari dismisses need for Sharif's resignation: Government
Lahore/Islamabad, Aug 23 (IANS) The Pakistani government said Saturday former president Asif Ali Zardari has denied any need for Prime Minister Nawaz Sharif to resign over the demand by Pakistan Tehreek-i-Insaaf (PTI...
Read more on Politics Balla
 
Imran Khan adamant on Sharif's resignation
Islamabad, Aug 23 (IANS) Pakistan Tehreek-e-Insaf (PTI) chief Imran Khan Saturday reiterated his protest would continue until Prime Minister Nawaz Sharif resigned and said the meeting between Sharif and former...
Read more on Politics Balla
 
Force India struggle in wet Belgian GP qualifying
Spa-Francorchamps (Belgium), Aug 23 (IANS) Force India drivers Sergio Perez and Nico Hulkenberg had a difficult outing in the Belgian Grand Prix qualifying Saturday and will start Sunday's race 13th and 18th....
Read more on Sport Balla
 
Simon Pegg finds watching himself hard
Simon Pegg sometimes finds it ''hard'' to watch his own movies. The 44-year-old actor - who has five-year-old daughter Matilda with wife Maureen - is very ''proud'' of his work but doesn't enjoying viewing them back as...
Read more on Movie Balla
 
Indian cueists bag Asian title
Karachi, Aug 23 (IANS) India A, consisting of Kamal Chawla, Faisal Khan and Dharmender Lilly, won the Gold medal in the Asian Snooker Team championship here Saturday, defeating Pakistan A 3-1 in the final. The Indian...
Read more on Sport Balla
 
Sri Lanka, Pakistan 2nd ODI shifted to Hambantota
Colombo, Aug 23 (IANS) The second One-Day International (ODI) between Sri Lanka and Pakistan was Saturday moved up to Aug 26 and the venue shifted to Hambantota after heavy rainfall here left the Premadasa Stadium...
Read more on Sport Balla