10 Updates

The Growth Of Social Media Usage Poses New Concerns For Olympic Games Organizing Committees

Feb 24 2014, 4:13pm CST | by

As the 2014 Winter Olympic Games wrap up in Sochi, the time has come to analyze how implementation of technology impacted Olympians’ and fans’ experiences throughout the Games.  With the advent of...

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21 weeks ago

The Growth Of Social Media Usage Poses New Concerns For Olympic Games Organizing Committees

Feb 24 2014, 4:13pm CST | by

As the 2014 Winter Olympic Games wrap up in Sochi, the time has come to analyze how implementation of technology impacted Olympians’ and fans’ experiences throughout the Games.  With the advent of media platforms, like Instagram, and the growth of Twitter and Facebook since the 2012 London Olympic Games, the 2014 Winter Olympic Games were dubbed the “digital games.”  In preparation for 2016′s Summer Olympic Games in Rio, the question becomes, how can the organizing committee and IOC use lessons learned from Sochi to implement standards of best practice for technological usage going forward?

Business collaboration and communications company Avaya was charged with implementing the network relied upon in Sochi.  The network created by Avaya was relied upon by over 40,000 individuals who accessed it from places ranging from the Olympic village to media centers.  Overall, at any one time, 120,000 mobile devices could be accessing the network at any time and the data flowing through the network was equal to running three Super Bowls daily for 17 days in a row.  Given the widespread use of the network along with the broad space it covered, Avaya faced a serious effort in ensuring that the network was ready to go ahead of the 2014 Winter Olympic Games.

As has been previously reported, hosting the Olympic Games in Sochi required building not only event sites and stadiums, but turning what is typically a summer destination into a winter resort town.  The vast construction projects presented a unique hurdle when building the network that would be used for the Olympic Games.  According to Avaya’s vice president of marketing for the Americas, Roberto Ricossa, Avaya had to begin the process of building the network’s infrastructure 18-months prior to the start of the Olympic Games.  That process was tedious and required serious organization on the corporation’s part.  ”In building a network, you need to physically lay out fiber optics and all of the devices that are going to be connected at the same time that the infrastructure is being built.  Everything, including the hotels and infrastructure, had to be built from scratch in Sochi.  As buildings were being built, we were building the communications infrastructure.  We had to build it in the summer, so we could test it in the winter under similar conditions to the Olympic Games.  In the winter, then, we would fine tune it and fix it in the summer so it was ready for the Olympic Games,” Ricossa explained.

The repeated testing and fixing of the network that Avaya experienced is a signal to future Olympic Games host committees.  In the wake of the digital age, where athletes and members of the media are relying more intensively upon digital devices, ample time must be left to build an efficient and effective network.  Additionally, while the IOC often looks at the Olympic Games as an event that can bolster the economy of underdeveloped areas, questions must be raised over these locale’s abilities to host the necessary networks.  In areas where significant construction is required to host the Olympic Games, serious questions and concerns must be raised over the potential consequences that may befall the digital space.

To further highlight how the extensive building of infrastructure ahead of the Olympic Games impacts the creation of its digital network, Ricossa compared the Vancouver Winter Olympic Games–for which Avaya also provided the network–to the Sochi Winter Olympic Games.  ”Vancouver wasn’t the same thing as Sochi.  One of the first things we encountered, was trying to work side-by-side as the entire village was being built.  You can’t lay fiber optics where there isn’t a road.  Thus, you have to work very closely and in tandem with the folks who are building the infrastructure.  Overall, each experience is different.  You are not copying something.  Rather, you are maximizing your past experiences [in creating a network] and applying them to new ones,” Ricossa explained.

As the usage of social media increases–it is estimated that attendees at the Sochi Olympic Games had at least two wireless devices–network providers must be prepared to provide technology that allows for seamless access.  ”One of the biggest changes we saw from Vancouver to Sochi, is that in Vancouver, the audience was basically attending and watching the Olympics.  In Sochi, the audience became reporters.  With two-to-three digital devices per person,  you had 120,000 devices generating content.  The network has to be able to support all of those devices with the same connectivity,” Ricossa said.

As social media changes and grows daily, one thing is certain:  The digital space should be a prime focus for future organizing committees and the IOC.  Together, they must address how to best plan and prepare for providing attendees with the most seamless and engaging Olympic Games digital experience.

Source: Forbes Business

 
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10

6 weeks ago

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Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan ...
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6 weeks ago

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Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

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6 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewan Rakyat today. ...
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Update
7

6 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Mini ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

6 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 mill ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billio ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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