10 Updates

The Growth Of Social Media Usage Poses New Concerns For Olympic Games Organizing Committees

Feb 24 2014, 4:13pm CST | by

As the 2014 Winter Olympic Games wrap up in Sochi, the time has come to analyze how implementation of technology impacted Olympians’ and fans’ experiences throughout the Games.  With the advent of...

Filed under: news

 
 
 

22 weeks ago

The Growth Of Social Media Usage Poses New Concerns For Olympic Games Organizing Committees

Feb 24 2014, 4:13pm CST | by

As the 2014 Winter Olympic Games wrap up in Sochi, the time has come to analyze how implementation of technology impacted Olympians’ and fans’ experiences throughout the Games.  With the advent of media platforms, like Instagram, and the growth of Twitter and Facebook since the 2012 London Olympic Games, the 2014 Winter Olympic Games were dubbed the “digital games.”  In preparation for 2016′s Summer Olympic Games in Rio, the question becomes, how can the organizing committee and IOC use lessons learned from Sochi to implement standards of best practice for technological usage going forward?

Business collaboration and communications company Avaya was charged with implementing the network relied upon in Sochi.  The network created by Avaya was relied upon by over 40,000 individuals who accessed it from places ranging from the Olympic village to media centers.  Overall, at any one time, 120,000 mobile devices could be accessing the network at any time and the data flowing through the network was equal to running three Super Bowls daily for 17 days in a row.  Given the widespread use of the network along with the broad space it covered, Avaya faced a serious effort in ensuring that the network was ready to go ahead of the 2014 Winter Olympic Games.

As has been previously reported, hosting the Olympic Games in Sochi required building not only event sites and stadiums, but turning what is typically a summer destination into a winter resort town.  The vast construction projects presented a unique hurdle when building the network that would be used for the Olympic Games.  According to Avaya’s vice president of marketing for the Americas, Roberto Ricossa, Avaya had to begin the process of building the network’s infrastructure 18-months prior to the start of the Olympic Games.  That process was tedious and required serious organization on the corporation’s part.  ”In building a network, you need to physically lay out fiber optics and all of the devices that are going to be connected at the same time that the infrastructure is being built.  Everything, including the hotels and infrastructure, had to be built from scratch in Sochi.  As buildings were being built, we were building the communications infrastructure.  We had to build it in the summer, so we could test it in the winter under similar conditions to the Olympic Games.  In the winter, then, we would fine tune it and fix it in the summer so it was ready for the Olympic Games,” Ricossa explained.

The repeated testing and fixing of the network that Avaya experienced is a signal to future Olympic Games host committees.  In the wake of the digital age, where athletes and members of the media are relying more intensively upon digital devices, ample time must be left to build an efficient and effective network.  Additionally, while the IOC often looks at the Olympic Games as an event that can bolster the economy of underdeveloped areas, questions must be raised over these locale’s abilities to host the necessary networks.  In areas where significant construction is required to host the Olympic Games, serious questions and concerns must be raised over the potential consequences that may befall the digital space.

To further highlight how the extensive building of infrastructure ahead of the Olympic Games impacts the creation of its digital network, Ricossa compared the Vancouver Winter Olympic Games–for which Avaya also provided the network–to the Sochi Winter Olympic Games.  ”Vancouver wasn’t the same thing as Sochi.  One of the first things we encountered, was trying to work side-by-side as the entire village was being built.  You can’t lay fiber optics where there isn’t a road.  Thus, you have to work very closely and in tandem with the folks who are building the infrastructure.  Overall, each experience is different.  You are not copying something.  Rather, you are maximizing your past experiences [in creating a network] and applying them to new ones,” Ricossa explained.

As the usage of social media increases–it is estimated that attendees at the Sochi Olympic Games had at least two wireless devices–network providers must be prepared to provide technology that allows for seamless access.  ”One of the biggest changes we saw from Vancouver to Sochi, is that in Vancouver, the audience was basically attending and watching the Olympics.  In Sochi, the audience became reporters.  With two-to-three digital devices per person,  you had 120,000 devices generating content.  The network has to be able to support all of those devices with the same connectivity,” Ricossa said.

As social media changes and grows daily, one thing is certain:  The digital space should be a prime focus for future organizing committees and the IOC.  Together, they must address how to best plan and prepare for providing attendees with the most seamless and engaging Olympic Games digital experience.

Source: Forbes Business

 
Update
10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakyat was ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was br ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewan ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri H ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the souther ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 million in ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 mi ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramada ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

8 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Daman ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

OPEC daily basket price closes tad higher
Vienna, July 30 (IANS) The basket of 12 crude oils of the Organization of Petroleum Exporting Countries (OPEC) stood at $105.44 a barrel Tuesday, against $105.22 last Thursday, according to the OPEC Secretariat.
 
 
Moscow calls US sanctions 'illegitimate'
Moscow, July 30 (IANS) The economic sanctions imposed by the United States are a revenge on Russia, the country's foreign ministry said Wednesday.
 
 
EU boosts funding to fight Ebola epidemic
Brussels, July 30 (IANS) The European Union Wednesday allocated an additional 2 million euros ($2.68 million) in aid to tackle the Ebola epidemic in West Africa.
 
 
Top doctor in Sierra Leone dies of Ebola
Nairobi, July 30 (IANS/EFE) Sierra Leone's top Ebola virus doctor, Sheikh Umar Khan, died a few days after contracting the lethal disease which has claimed the lives of 672 people in Western Africa, health authorities in Sierra Leone announced Wednesday.
 
 
 

Latest from the Network

Doutzen Kroes welcomes second child
Doutzen Kroes has given birth to her second child. The Victoria's Secret model and her DJ husband, Sunnery James, welcomed daughter Myllena Mae into the world in her native the Netherlands this morning (07.30.14). The...
Read more on Celebrity Balla
 
Ian Ziering says being away from his kids is 'torture'
Ian Ziering finds it ''torture'' being away from his children. The 'Sharknado 2' star - who plays Fin Shepherd in the upcoming TV movie - admits he hates leaving his two daughters, Mia, three, and Penna, 14 months, whom...
Read more on Celebrity Balla
 
India struggling at 112/4 in second innings
Southampton, July 30 (IANS) India were left struggling at 112 for four in the second innings, while chasing a target of 445, at stumps on the fourth day of the third cricket Test against England at The Rose Bowl here...
Read more on Sport Balla
 
17 Palestinians killed in Israeli strikes on Gaza market
Gaza, July 30 (IANS) At least 17 Palestinians were killed in Israeli strikes at an overcrowded market in Gaza Wednesday after Hamas rejected an Israeli four-hour truce offer, a media report said. As many as 160 people...
Read more on Politics Balla
 
Five killed in Nigeria suicide attack
Abuja, July 30 (IANS) Five people were killed when a woman suicide bomber blew herself up in a college in Nigeria Wednesday, a media report said. The suicide attack took place in a technical college in northwestern...
Read more on Politics Balla
 
India women's hockey team out of medal contention
Glasgow, July 30 (IANS) The Indian women's hockey team lost their last crucial Pool A tie 2-3 to South Africa at the Glasgow National Hockey Centre here Wednesday to go out of medal contention at the Commonwealth Games...
Read more on Sport Balla
 
Gold eludes Indian wrestlers, get 4 silvers, 1 bronze (Roundup)
Glasgow, July 31 (IANS) After a day of highs, there was disappointment in store for Indian wrestlers as they only garnered four silver medals and a bronze in the 2014 Commonwealth Games at the SECC Hall here Wednesday...
Read more on Sport Balla
 
Scoreboard: India vs England, day 4, third Test
Southampton, July 31 (IANS) The following is the scoreboard at stumps on day four of the third cricket Test between India and England at The Rose Bowl here Wednesday: England first innings 569/7 declared India (first...
Read more on Sport Balla
 
Pinki, Sarita, Devendro reach CWG boxing semis
Glasgow, July 31 (IANS) Indian boxers Pinki Jangra, L. Sarita Devi and Devendro Singh made the semi-finals of the Commonwealth Games in their respective categories at the SECC Hall here Wednesday. However, Amritpreet...
Read more on Sport Balla
 
Indian doubles squash players earn group wins
Glasgow, July 31 (IANS) India's doubles squash players earned wins in their respective categories at the Commonwealth Games here Wednesday. Men's doubles pair Saurav Ghosal and Harinder Pal Sandhu won 11-7, 11-3 over...
Read more on Sport Balla