Next Stop On Floyd Mayweather's Money Tour Is Marcos Maidana

Feb 24 2014, 9:03pm CST | by

Next Stop On Floyd Mayweather's Money Tour Is Marcos Maidana
Photo Credit: Forbes Business

On his 37th birthday and after months of speculation, Floyd Mayweather announced that he will put his undefeated 45-0 record on the line in a fight against Marcos Maidana on May 3. It will be the third fight in the blockbuster six-fight deal he signed with Showtime in 2013 that is worth more than $200 million. Maidana, 30, put his name into the conversation for a Mayweather payday after his unanimous decision against Adrien Broner in December. Maidana and Amir Khan were the expected finalists to fight Mayweather, as Money Mayweather announced the news Monday night via Twitter to his 4.7 million followers.

I will be fighting Marcos Maidana May 3rd on Pay-per-view Showtime/CBS http://t.co/mtj7H8WVxu pic.twitter.com/Rc2N87zcjP

Floyd Mayweather (@FloydMayweather) February 25, 2014

The fight will be broadcast on Showtime PPV, but the venue is still to be determined. Mayweather has fought at the MGM Grand in his home of Las Vegas each of his past eight trips into the ring, but speculation is swirling that Mayweather will consider an alternative location like New York for the May bout to help drum up interest in the fight. New York represents a challenge due to the tax consequences for the fighters, but Showtime Sports boss Stephen Espinoza told Forbes in December that New York City was definitely an option for one of his remaining fights. “He wants each of these last fights to be huge memorable events,” said Espinoza. “One way to do that is switch up the venue.”

“Marcos Maidana’s last performance immediately brought him to my attention,” said Mayweather in the press release announcing the fight. “He is an extremely skilled fighter who brings knockout danger to the ring. I think this is a great fight for me and he deserves the opportunity to see if he can do what 45 others have tried to do before him – beat me.”

Mayweather is in a tough position. His destruction of top challenger Canelo Alvarez in a fight billed as “The One,” makes the promotion of any upcoming fights difficult. Fans will hesitate to plunk down $75 for the hi-def pay-per-view telecast if no one gives the opponent a chance. It is also a busy boxing season on PPV with one telecast a month between March and June featuring the sports biggest stars including Mayweather, Alvarez, Manny Pacquiao and Miguel Cotto. There were only four boxing PPV telecasts in all of 2013. Fans are going to have choices which fight cards they want to buy.

The Argentine Maidana is little known outside of big fight fans and many are skeptical if he (or anyone) can hang in the ring with Mayweather. It is a problem that plagued the promotion for Mayweather’s bout with Roberto Guerrero, which was the first under his Showtime pact, and drew one million PPV buys, according to the network. Maidana won the WBA welterweight title when he beat the heavily favored Broner, but Maidana has three losses on his record against 35 wins since turning pro in 2004. Mayweather started the May fight promotion early with a poll asking his fans to choose his next opponent. The poll drew more than 35,000 votes with Khan receiving 57% of the tally and Maidana 43%, but Mayweather went out on his own and chose Maidana.

Mayweather has generated huge PPV audiences for his bouts regardless of the opponent. During his career, Mayweather has generated 12.8 million PPV buys and over $800 million in revenue. His past eight fights averaged nearly 1.5 million PPV buys and only his fight against Ricky Hatton drew less than one million buys. The One was the highest-grossing bout in the history of boxing with $150 million in PPV sales and roughly $200 million from all revenue streams. The fight earned Mayweather $80 million and pushed his career earnings to an estimated $360 million.

Mayweather received a guarantee of $32 million for his Guerrero fight and should see something similar for Maidana (Mayweather’s record $41.5 million guarantee for The One was based on the huge expectations). Ultimately, Mayweather’s upside will be based on the PPV audience. He saw almost no upside for Guerrero, but added $40 million to his payday against Alvarez with the massive PPV. As he has done since his split from Bob Arum and Top Rank in 2006, Mayweather will beat on himself by promoting the fight through Mayweather Promotions and cutting out the middleman. Golden Boy Promotions, which represents Maidana, will co-promote the bout. Expect Money Mayweather to keep winning in and outside the ring.

You can follow me on Twitter or subscribe to my Facebook profile. Read my Forbes blog here.

Source: Forbes Business

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

One infant dies in Pakistan hospital
Islamabad, Nov 23 (IANS) One more infant died due to lack of oxygen in an incubator and negligence of the hospital administration in Pakistan, bringing the number of such deaths to 19 in the past five days.
 
 
American whiskey faces challenge in whisky-gulping India
Washington, Nov 23 (IANS) For the most part Indians love things American, but when it comes to their tipple, the world's largest whisky drinkers usually go for Scotch or their very own home-made brands.
 
 
Tiny shrimps hold clue to alien life
Washington, Nov 23 (IANS) A tiny shrimp residing at one of the world's deepest undersea hydrothermal vents holds clues about what life could be like on other planets, NASA scientists report.
 
 
What causes discomfort among users of contact lenses
Melbourne, Nov 23 (IANS) If you are not comfortable wearing contact lenses, it could be due to degradation of the lipid layer in the eyes' natural tear film, says a study.
 
 
 

Latest from the Network

A8 Chip of iPhone 6 and iPhone 6 Plus Can Handle 4K Videos
The outstanding features of the A8 chip are continuing to be revealed, as the processor is found to have the capability of playing 4K videos on the new iPhone 6 and iPhone 6 Plus.According to Mac Rumors, the fact has...
Read more on Apple Balla
 
One infant dies in Pakistan hospital
Islamabad, Nov 23 (IANS) One more infant died due to lack of oxygen in an incubator and negligence of the hospital administration in Pakistan, bringing the number of such deaths to 19 in the past five days. The death...
Read more on Business Balla
 
American whiskey faces challenge in whisky-gulping India
Washington, Nov 23 (IANS) For the most part Indians love things American, but when it comes to their tipple, the world's largest whisky drinkers usually go for Scotch or their very own home-made brands. Indians...
Read more on Business Balla
 
Tiny shrimps hold clue to alien life
Washington, Nov 23 (IANS) A tiny shrimp residing at one of the world's deepest undersea hydrothermal vents holds clues about what life could be like on other planets, NASA scientists report. These tiny shrimps in the...
Read more on Business Balla
 
Katy Perry hits back at Australian media
Los Angeles, Nov 23 (IANS) Singer Katy Perry has called the paparazzi in Australia "perverted" and "disgusting" for following her along the beach and for asking her to pose during her visit to the country for her...
Read more on Celebrity Balla
 
Tiger Woods gets new swing coach
Miami, Nov 23 (IANS) Former World No.1 golfer Tiger Woods said that he has named Chris Como as new swing coach. Como is the fourth swing coach for Woods since the American turned professional in 1996, reports Xinhua...
Read more on Sport Balla
 
All's not well between Kourtney Kardashian, Scott Disick
Los Angeles, Nov 23 (IANS) Pregnant reality TV star Kourtney Kardashian has hinted at a relationship strife with partner Scott Disick by posting a cryptic message-based image on a social media platform. The 35-year-...
Read more on Celebrity Balla
 
$1 Samsung Galaxy S5 Best Buy Black Friday Deal is on Sale Now
Best Buy has released a new set of deals on Sunday 11/23 including a deal advertised in the Best Buy Black Friday 2014 Ad. The $1 Samsung Galaxy S5 Black Friday deal is now on sale at bestbuy.com.The regular price of...
Read more on Apple Balla
 
What causes discomfort among users of contact lenses
Melbourne, Nov 23 (IANS) If you are not comfortable wearing contact lenses, it could be due to degradation of the lipid layer in the eyes' natural tear film, says a study. Patients with discomfort showed degradation...
Read more on Business Balla
 
Rosetta's comet landing captured in 3D
London, Nov 23 (IANS) A stunning 3D image generated from data collected by Rosetta Lander Imaging System (ROLIS) aboard the European Space Agency's Philae lander shows what it would look like to fly over the surface of...
Read more on Business Balla