Jay Z Picks Former Florida Panthers Exec To Be President Of Roc Nation Sports

Mar 3 2014, 5:11pm CST | by

Jay Z Picks Former Florida Panthers Exec To Be President Of Roc Nation Sports
Photo Credit: Forbes Business

Michael Yormark is stepping down as President and Chief Executive Officer of the National Hockey League’s Florida Panthers as part of a move to become the President and Chief Strategy Officer of Roc Nation Sports.  The sports division of Roc Nation, owned by rapper and entrepreneur Jay Z, was originally unveiled as a real venture in April 2013.  In less than a year of operation, it has grown to officially represent MLB pitcher CC Sabathia, NFL quarterback Geno Smith, wide receivers Hakeem Nicks and Victor Cruz, NBA forward Kevin Durant, second baseman Robinson Cano, and the WNBA’s Skylar Diggins.

“It is with a heavy heart that I write to inform you that after 11 years of incredible memories, moments and relationships, I am departing Sunrise Sports & Entertainment to open an exciting new chapter in my career,” said Yormark in an open letter recognizing his departure from Sunrise Sports & Entertainment, which operates the BB&T center (where the Panthers play their home games) and manages the Florida Panthers.

“Roc Nation represents a wonderful new adventure for my family and me, and I am thrilled to join an exciting, innovative organization led by Desiree and Juan Perez,” continued Yormark.  ”Roc Nation Sports is poised to grow in to one of the most influential companies in the industry and I am looking forward to taking on this new challenge . . . Moving forward, I will be working out of Roc Nation’s New York City offices while maintaining my residence in South Florida.”

Juan Perez, referenced by Michael Yormark, is the President of Roc Nation Sports and has been greatly involved in the representation of the division’s clientele.  For instance, it is Juan Perez and Jay Z who co-represent one of Roc Nation Sports’ newest clients — New York Yankees pitcher CC Sabathia.  ”CC exemplifies everything Roc Nation looks for in an athlete and a partner,” Perez said around the time that his company signed Sabathia.

Juan and Desiree Perez (also mentioned by Yormark) were additionally involved in the contract negotiated between MLB second baseman Robinson Cano and the Seattle Mariners.  ”At the end we took them down into the locker room to give them a tour of the field, and we had lockers set up for them.  There was Felix Hernandez, Robinson Cano, (Roc Nation president) Juan Perez, (Roc Nation’s) Desiree Perez, Jay Z, the whole group,” general manager Jack Zduriencik said after the contract was signed.  ”And Juan Perez, he gets in front of a locker and flops down in a chair, leans back into a locker, got a baseball bat in his hand, like he’s a player.  And he’s yelling at nobody in the locker room.  It’s like he’s a locker room guy.  It was pretty neat, I mean, it really was.”

In Michael Yormark, Roc Nation Sports really does get a “locker room guy” to lead the charge of the still relatively new sports agency.  He has run a professional team sports organization for more than a decade and understands the complexities of negotiating major playing contracts with those who now sit on the other side of the table.  Yormark is also widely known for his tremendous work-ethic, which includes working out seven days a week and getting to the gym as early as 3:45 a.m.

Yormark will join two other individuals who recently left the Florida Panthers organization to work for Roc Nation Sports.

The World's Most Valuable Sports Agencies

Want to learn more about the business of sports? Pre-order my book How to Play the Game and follow me on Twitter.

Follow @DarrenHeitner

Source: Forbes Business

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Whale tourism affecting marine animals' behaviour
London, Aug 27 (IANS) Boat trips to watch whales and dolphins may increasingly put the survival of marine mammals at risk, conservationists have warned.
 
 
OPEC daily basket closes higher
Vienna, Aug 27 (IANS/WAM) The basket of 12 crude oils of the Organisation of Petroleum Exporting Countries (OPEC) stood at $99.82 a barrel Tuesday, compared to $99.09 Monday, according to the OPEC Secretariat.
 
 
Earth can sustain more terrestrial plant growth
Washington, Aug 27 (IANS) Our planet can produce much more land-plant biomass -- the total material in leaves, stems, roots, fruits, grains and other terrestrial plant parts -- than previously thought, says new research.
 
 
What brightens up the universe?
London, Aug 27 (IANS) Does ultraviolet light, that bathes the cosmos, come from numerous but faint galaxies or from a smaller number of quasars? The answer may not be too far in the future.
 
 
 

Latest from the Network

Islamic State 'committed war crimes', says UN probe
Geneva, Aug 27 (IANS) Islamic State (IS) militants have committed "mass atrocities" in Syria and recruited children as fighters, according to a UN probe, which has also accused the Damascus authorities of using...
Read more on Politics Balla
 
Uma Thurman is cryptic about Tarantino relationship
Uma Thurman has cryptically stated her relationship with Quentin Tarantino is ''pretty much what it's always been''. The 44-year-old actress has been romantically linked to the 51-year-old director since May this year...
Read more on Celebrity Balla
 
'Playful' Jon Hamm
Jon Hamm is ''very playful'' with his co-stars. The 43-year-old actor - who has been in a relationship with actress Jennifer Westfeldt for 17 years - stars as unemotional Don Draper in drama series 'Mad Men', but Lake...
Read more on Celebrity Balla
 
Lauren Conrad picks different bridesmaids dresses
Lauren Conrad has let each of her bridesmaids choose their own dress. The former 'Hills' star is marrying her musician fiancé William Tell later this year and has been busy the last few months planning their nuptials....
Read more on Celebrity Balla
 
China, Russia vow to enhance military ties
Beijing, Aug 27 (IANS) Top Chinese and Russian military officers Wednesday pledged to further enhance bilateral military ties. Fan Changlong, vice chairman of China's Central Military Commission (CMC), told Valery...
Read more on Politics Balla
 
China supports Pakistan's security, development: Li Keqiang
Beijing, Aug 27 (IANS) China supports Pakistan in its efforts to realise national security, stability, and economic development, Chinese Premier Li Keqiang said Wednesday. He also said China is ready to deepen...
Read more on Politics Balla
 
Raina's 100 takes India to 304/6
Cardiff, Aug 27 (IANS) A quickfire 75-ball 100 by Suresh Raina took India to a challenging 304 for six in 50 overs against England in the second ODI of the five-match cricket series at Sophia Gardens here Wednesday....
Read more on Sport Balla
 
Mike Epps to play Richard Pryor in biopic
Mike Epps will play comedian Richard Pryor in a forthcoming biopic of the US comedian. The news has been confirmed on Twitter by Oscar-nominated director Lee Daniels, who posted a picture of himself with Epps - a stand-...
Read more on Movie Balla
 
John Moore to direct new thriller IT
John Moore has been given the job of directing the new Pierce Brosnan thriller 'IT'. The director, who has previously worked on Hollywood blockbuster films like 'A Good Day to Die Hard', has become the latest name to be...
Read more on Movie Balla
 
Al-Maliki criticises US vice president over federalism
Baghdad, Aug 27 (IANS) Iraq's outgoing Prime Minister Nuri al-Maliki Wednesday criticised US Vice President Joe Biden for promoting the idea of a federal system in sharply divided Iraq and warned that the US plan may...
Read more on Politics Balla