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Wow, Twitter's Audience For Oscars Nearly Matched ABC's
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Wow, Twitter's Audience For Oscars Nearly Matched ABC's

Mar 4 2014, 7:30pm CST | by

In the last few years, awards shows have taken on a tail-wagging-the-dog aspect, with presenters endlessly exhorting viewers at home to tweet away and reading their tweets on air as if they...

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20 weeks ago

Wow, Twitter's Audience For Oscars Nearly Matched ABC's

Mar 4 2014, 7:30pm CST | by

In the last few years, awards shows have taken on a tail-wagging-the-dog aspect, with presenters endlessly exhorting viewers at home to tweet away and reading their tweets on air as if they constituted the finest works of Bruce Vilanch himself.

There’s something backwards about it. The people at home talking about what’s happening on TV — isn’t that the way it’s supposed to work, not the other way around?

Not anymore, and Sunday’s Oscars broadcast showed exactly why. According to data just released by Twitter , more than 37 million people viewed Oscar-related tweets on Sunday night, either on twitter.com or through one of its apps. That mean’s Twitter’s audience for the Oscars was almost as large as ABC’s, which totaled 43 million viewers. And that TV audience was the largest for an Academy Awards broadcast since 2000 .

It’s impossible, but tempting, to infer a causal connection between the two numbers, especially with this year’s telecast deemed a particularly boring one by most critics . It’s easier to quantify the ways in which the second-screen conversation on Twitter extended the show’s reach.

Twitter says the 19.1 million Oscars tweets generated a total of 3.3 billion impressions, factoring in not just their audience on Twitter.com and Twitter apps but also on the many websites that embedded them.

One of those 19.1 million was the message sent by host Ellen DeGeneres that in a matter of minutes became the most retweeted tweet ever . On its own, it accounted for 32.8 million impressions, or nearly 10% of the total. This graphic breaks down how it achieved that reach:

Samsung, which supplied the phone DeGeneres used to take the photo and send the tweet as part of its sponsorship of the Oscars, was so pleased with the result it reportedly gave DeGeneres an extra $3 million to donate to charities of her choosing .

Source: Forbes Business

 
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Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

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5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

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Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

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Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustapa ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
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3

7 weeks ago

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Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

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PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Sche ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
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1

7 weeks ago

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Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Damansara Sky ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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