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'Transformers: Age Of Extinction' Trailer Debuts On (Gasp!) TV
Photo Credit: Forbes Business

'Transformers: Age Of Extinction' Trailer Debuts On (Gasp!) TV

Mar 4 2014, 7:31pm CST | by

Lord help me, I’m feeling almost nostalgic over the idea of a major theatrical trailer for a major summer blockbuster premiering on Entertainment Tonight. But yes, the first full trailer for...

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20 weeks ago

'Transformers: Age Of Extinction' Trailer Debuts On (Gasp!) TV

Mar 4 2014, 7:31pm CST | by


Lord help me, I’m feeling almost nostalgic over the idea of a major theatrical trailer for a major summer blockbuster premiering on Entertainment Tonight. But yes, the first full trailer for Michael Bay’s fourth Transformers film debuted on tonight’s broadcast of Entertainment Tonight. Since the entertainment/tabloid news show likes to obstruct their trailers with onscreen logos, Paramount saw fit to release an official version online, which you can of course watch above./>

I of course grew up before the Internet when you either saw a trailer on the one night it happened to premiere on Entertainment Tonight or you saw it in a theater.  If you’re thinking that Transformers 4 premiering its trailer on Entertaiment Tonight sounds convenient, it is.  E.T. is a Paramount (a division of Viacom) television show premiering a trailer for Paramount’s biggest film in 2014. It’s no different than Marvel/Disney using their own network (ABC) to run an hour-long Marvel promo on March 18th, “Marvel Studios: Assembling A Universe”, that will theoretically contain the first glance at Avengers: Age of Ultron along with more material from Guardians of the Galaxy and Captain America: The Winter Soldier.

Imagine that, studios using old-school television, their own networks to boot, to promote their major movies! It’s a perfect hybrid of general audience marketing and corporate synergy. This of course ties into the notion that I talk about from time-to-time, that these seemingly geek-friendly movies still live and die by the perceptions of the general moviegoer. Said moviegoer is far more likely to catch a television spot during American Idol a week or two before a film’s debut than go online to watch a teaser trailer six months before the opening weekend.

The ones who watch the online sneak peaks are likely already sold, but it’s the general moviegoer who reads about a movie in last week’s Entertainment Weekly or sees a given movie star on Ellen two days prior to opening that can make the difference.  Online media is important, as people logging onto their Facebook page or CNN.com and seeing a trailer for 300: Rise of an Empire or Need For Speed can make a difference a few days before opening weekend. But Paramount will theoretically get far more mileage out of premiering its trailer on Entertainment Tonight (or during a theoretically successful opening weekend of 300: Rise of an Empire) than they would with an online-only sneak peak which arguably plays to the converted.

As for the trailer, it’s a Transformers trailer, plain and simple. It looks huge, the robots look great, and stuff blows up pretty good while attractive people run and scream. It’s biggest trump card is of course the presence of Mark Wahlberg , a genuine movie star leading the human cast for the first time. It is interesting to note that this fourth film cost $165 million to produce, which is $30 million less than Dark of the Moon, $35 million less than Revenge of the Fallen, and just $15 million more than the original Transformers back in 2007.

Even if audience fatigue sets in as we get the fourth entry of the franchise that everyone claims to hate but everyone goes to see, the film is “cheap” enough to survive a relative comedown in overall grosses. Purely by default of how well its previous installments have performed, with an average of $890 million worldwide and $350 million domestic over three films, Transformers: Age of Extinction should arguably be the summer’s biggest grosser, give or take a surprise by something like DreamWorks Animation’s How To Train Your Dragon 2.

Even a relative comedown, say $250 million domestic and $800 million worldwide, will put it pretty close to the top-tier of plausible expectations for the various summer tent poles. So come June 27th, everyone will see it, many if not most will hate it, and we’ll all complain that its box office success means something more than the fact that the franchise offers exactly what it promises and little else.  Transformers: Age of Extinction opens from Paramount Pictures on June 27th, 2014. As always, we’ll see.

Source: Forbes Business

 
Update
10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewa ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewan Ra ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hishammuddin Hus ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selat ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 million i ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustapa Mohamed ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year invo ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Da ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

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