'Transformers: Age Of Extinction' Trailer Debuts On (Gasp!) TV

Mar 4 2014, 7:31pm CST | by

'Transformers: Age Of Extinction' Trailer Debuts On (Gasp!) TV
Photo Credit: Forbes Business

Lord help me, I’m feeling almost nostalgic over the idea of a major theatrical trailer for a major summer blockbuster premiering on Entertainment Tonight. But yes, the first full trailer for Michael Bay’s fourth Transformers film debuted on tonight’s broadcast of Entertainment Tonight. Since the entertainment/tabloid news show likes to obstruct their trailers with onscreen logos, Paramount saw fit to release an official version online, which you can of course watch above./>

I of course grew up before the Internet when you either saw a trailer on the one night it happened to premiere on Entertainment Tonight or you saw it in a theater.  If you’re thinking that Transformers 4 premiering its trailer on Entertaiment Tonight sounds convenient, it is.  E.T. is a Paramount (a division of Viacom) television show premiering a trailer for Paramount’s biggest film in 2014. It’s no different than Marvel/Disney using their own network (ABC) to run an hour-long Marvel promo on March 18th, “Marvel Studios: Assembling A Universe”, that will theoretically contain the first glance at Avengers: Age of Ultron along with more material from Guardians of the Galaxy and Captain America: The Winter Soldier.

Imagine that, studios using old-school television, their own networks to boot, to promote their major movies! It’s a perfect hybrid of general audience marketing and corporate synergy. This of course ties into the notion that I talk about from time-to-time, that these seemingly geek-friendly movies still live and die by the perceptions of the general moviegoer. Said moviegoer is far more likely to catch a television spot during American Idol a week or two before a film’s debut than go online to watch a teaser trailer six months before the opening weekend.

The ones who watch the online sneak peaks are likely already sold, but it’s the general moviegoer who reads about a movie in last week’s Entertainment Weekly or sees a given movie star on Ellen two days prior to opening that can make the difference.  Online media is important, as people logging onto their Facebook page or CNN.com and seeing a trailer for 300: Rise of an Empire or Need For Speed can make a difference a few days before opening weekend. But Paramount will theoretically get far more mileage out of premiering its trailer on Entertainment Tonight (or during a theoretically successful opening weekend of 300: Rise of an Empire) than they would with an online-only sneak peak which arguably plays to the converted.

As for the trailer, it’s a Transformers trailer, plain and simple. It looks huge, the robots look great, and stuff blows up pretty good while attractive people run and scream. It’s biggest trump card is of course the presence of Mark Wahlberg, a genuine movie star leading the human cast for the first time. It is interesting to note that this fourth film cost $165 million to produce, which is $30 million less than Dark of the Moon, $35 million less than Revenge of the Fallen, and just $15 million more than the original Transformers back in 2007.

Even if audience fatigue sets in as we get the fourth entry of the franchise that everyone claims to hate but everyone goes to see, the film is “cheap” enough to survive a relative comedown in overall grosses. Purely by default of how well its previous installments have performed, with an average of $890 million worldwide and $350 million domestic over three films, Transformers: Age of Extinction should arguably be the summer’s biggest grosser, give or take a surprise by something like DreamWorks Animation’s How To Train Your Dragon 2.

Even a relative comedown, say $250 million domestic and $800 million worldwide, will put it pretty close to the top-tier of plausible expectations for the various summer tent poles. So come June 27th, everyone will see it, many if not most will hate it, and we’ll all complain that its box office success means something more than the fact that the franchise offers exactly what it promises and little else.  Transformers: Age of Extinction opens from Paramount Pictures on June 27th, 2014. As always, we’ll see.

Source: Forbes Business


Don't miss ...


<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.


blog comments powered by Disqus

Latest stories

Whale tourism affecting marine animals' behaviour
London, Aug 27 (IANS) Boat trips to watch whales and dolphins may increasingly put the survival of marine mammals at risk, conservationists have warned.
OPEC daily basket closes higher
Vienna, Aug 27 (IANS/WAM) The basket of 12 crude oils of the Organisation of Petroleum Exporting Countries (OPEC) stood at $99.82 a barrel Tuesday, compared to $99.09 Monday, according to the OPEC Secretariat.
Earth can sustain more terrestrial plant growth
Washington, Aug 27 (IANS) Our planet can produce much more land-plant biomass -- the total material in leaves, stems, roots, fruits, grains and other terrestrial plant parts -- than previously thought, says new research.
What brightens up the universe?
London, Aug 27 (IANS) Does ultraviolet light, that bathes the cosmos, come from numerous but faint galaxies or from a smaller number of quasars? The answer may not be too far in the future.

Latest from the Network

Islamic State 'committed war crimes', says UN probe
Geneva, Aug 27 (IANS) Islamic State (IS) militants have committed "mass atrocities" in Syria and recruited children as fighters, according to a UN probe, which has also accused the Damascus authorities of using...
Read more on Politics Balla
Uma Thurman is cryptic about Tarantino relationship
Uma Thurman has cryptically stated her relationship with Quentin Tarantino is ''pretty much what it's always been''. The 44-year-old actress has been romantically linked to the 51-year-old director since May this year...
Read more on Celebrity Balla
'Playful' Jon Hamm
Jon Hamm is ''very playful'' with his co-stars. The 43-year-old actor - who has been in a relationship with actress Jennifer Westfeldt for 17 years - stars as unemotional Don Draper in drama series 'Mad Men', but Lake...
Read more on Celebrity Balla
Lauren Conrad picks different bridesmaids dresses
Lauren Conrad has let each of her bridesmaids choose their own dress. The former 'Hills' star is marrying her musician fiancé William Tell later this year and has been busy the last few months planning their nuptials....
Read more on Celebrity Balla
China, Russia vow to enhance military ties
Beijing, Aug 27 (IANS) Top Chinese and Russian military officers Wednesday pledged to further enhance bilateral military ties. Fan Changlong, vice chairman of China's Central Military Commission (CMC), told Valery...
Read more on Politics Balla
China supports Pakistan's security, development: Li Keqiang
Beijing, Aug 27 (IANS) China supports Pakistan in its efforts to realise national security, stability, and economic development, Chinese Premier Li Keqiang said Wednesday. He also said China is ready to deepen...
Read more on Politics Balla
Raina's 100 takes India to 304/6
Cardiff, Aug 27 (IANS) A quickfire 75-ball 100 by Suresh Raina took India to a challenging 304 for six in 50 overs against England in the second ODI of the five-match cricket series at Sophia Gardens here Wednesday....
Read more on Sport Balla
Mike Epps to play Richard Pryor in biopic
Mike Epps will play comedian Richard Pryor in a forthcoming biopic of the US comedian. The news has been confirmed on Twitter by Oscar-nominated director Lee Daniels, who posted a picture of himself with Epps - a stand-...
Read more on Movie Balla
John Moore to direct new thriller IT
John Moore has been given the job of directing the new Pierce Brosnan thriller 'IT'. The director, who has previously worked on Hollywood blockbuster films like 'A Good Day to Die Hard', has become the latest name to be...
Read more on Movie Balla
Al-Maliki criticises US vice president over federalism
Baghdad, Aug 27 (IANS) Iraq's outgoing Prime Minister Nuri al-Maliki Wednesday criticised US Vice President Joe Biden for promoting the idea of a federal system in sharply divided Iraq and warned that the US plan may...
Read more on Politics Balla