10 Updates
Public Speaking Payoff: The Presentation Worth $55,000 A Minute
Photo Credit: Forbes Business

Public Speaking Payoff: The Presentation Worth $55,000 A Minute

Mar 7 2014, 8:46am CST | by

Human rights lawyer Bryan Stevenson received the longest standing ovation in the history of the globally famous TED conference. In his March 2012 speech titled, “We Need To Talk About An...

Filed under: news

 
 
 

20 weeks ago

Public Speaking Payoff: The Presentation Worth $55,000 A Minute

Mar 7 2014, 8:46am CST | by

Human rights lawyer Bryan Stevenson received the longest standing ovation in the history of the globally famous TED conference. In his March 2012 speech titled, “We Need To Talk About An Injustice,” the founder of the Equal Justice Initiative shared his concerns about the racial imbalance in America’s justice system. It was such a remarkable event that Stephen Colbert’s first question to Stevenson on The Colbert Report was, “What were you talking about that got those ‘brainy types’ all excited?”

Stevenson knows a few things about persuasion. He argues cases in front of the U.S. Supreme Court—and wins. His 18-minute TED talk also won big. In addition to giving Stevenson a standing ovation, the audience assembled in the auditorium that day donated $1 million to Stevenson’s non-profit organization, the equivalent of $55,000 per minute that he spoke.

What can you learn from Stevenson’s power of persuasion? If there’s one thing you can take away from his presentation, it’s this simple fact: null  The single best way to make a heartfelt connection with your listener is through storytelling.

Stevenson spoke for five minutes before he introduced his first statistics about how many people are incarcerated in U.S. prisons and the percentage of those who are poor and/or African-American. Those first five minutes included a personal story about Stevenson’s grandmother who taught him to believe that he could accomplish anything he wanted to do. Stevenson purposely chose to tell a story that made it easy for his audience to connect with him on a personal and emotional level.

“You have to get folks to trust you,” Stevenson said when I asked him about his TED talk. “If you start with something too esoteric and disconnected from the lives of everyday people, it’s harder for people to engage. I often talk about family members because most of us have family members that we have a relationship to. I talk about kids and people who are vulnerable or struggling. All of those narratives are designed to help understand the issues.”

Stevenson says he tells stories to engage judges, jurors, and other decision makers who are inclined to disagree with his perspective. Stevenson has discovered that null . Stevenson’s TED talk is a brilliant example of storytelling because he connects each of three personal stories to the central theme of “identity.”

For example, Stevenson’s last story involved a janitor whom he’d met briefly on his way to a court appointment. Once inside court, the conversation between Stevenson and the judge got especially heated.

Out of the corner of my eye, I could see this janitor pacing back and forth. This older black man with this very worried look on his face came into the courtroom and sat down behind me, almost at counsel table. About ten minutes later the judge said we would take a break. And during the break there was a deputy sheriff who was offended that the janitor had come into court. And this deputy jumped up and he ran over to this older black man. He said, “Jimmy, what are you doing in this courtroom?” And this older black man stood up and he looked at that deputy and he looked at me and he said, “I came into this courtroom to tell this young man, keep your eyes on the prize, hold on.”

Stevenson concluded the presentation by telling the TED audience that they cannot be fully evolved human beings until they care about human rights and basic dignity.

“I’ve simply come to tell you to keep your eyes on the prize, hold on.” Stevenson’s audience rose to their feet because his stories had connected with them. He had touched their souls.

Stevenson has what Aristotle called “pathos.” Aristotle is one of the founding fathers of communication theory. He believed that persuasion occurs when three components are represented: ethos, logos, and pathos. Ethos is credibility. We tend to agree with people whom we respect for their achievements, title, experience, etc. Logos is the means of persuasion through logic, data, and statistics. Pathos is the act of appealing to emotions.

Bryan Stevenson’s presentation contained 4,057 words. I analyzed those words and assigned them into each of the three categories. If Stevenson talked about his work in prisons, I placed that sentence or paragraph in the category Ethos. When Stevenson delivered statistics, I added those sentences to the category Logos. If Stevenson told a story, I placed the content under Pathos.

Ethos made up 10 percent of Stevenson’s content and Logos only 25 percent. Pathos made up a full 65 percent of Stevenson’s talk. Remarkably, Stevenson’s talk has been voted one of the most “persuasive” on TED.com. To “persuade” is defined as influencing someone to act by appealing to reason. Emotion doesn’t appear in the definition, yet without the emotional impact of his stories, Stevenson’s talk would have failed to have the influence it’s had. You simply cannot persuade through data and facts alone. Storytellers inspire. null

Carmine Gallo is a popular keynote speaker, internationally recognized communication coach, and author of the new book, Talk Like TED: The 9-Public Speaking Secrets of the World’s Top Minds. Learn more at talkliketed.com. Follow Carmine on Twitter or join his list at carminegallo.com.

Source: Forbes Business

 
Update
10

7 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the Dewan Rakya ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by rob ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by t ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hishammu ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Selatan’ in the souther ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 million in compen ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM20 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Schem ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

8 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrar ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

OPEC daily basket price closes tad higher
Vienna, July 30 (IANS) The basket of 12 crude oils of the Organization of Petroleum Exporting Countries (OPEC) stood at $105.44 a barrel Tuesday, against $105.22 last Thursday, according to the OPEC Secretariat.
 
 
Moscow calls US sanctions 'illegitimate'
Moscow, July 30 (IANS) The economic sanctions imposed by the United States are a revenge on Russia, the country's foreign ministry said Wednesday.
 
 
EU boosts funding to fight Ebola epidemic
Brussels, July 30 (IANS) The European Union Wednesday allocated an additional 2 million euros ($2.68 million) in aid to tackle the Ebola epidemic in West Africa.
 
 
Top doctor in Sierra Leone dies of Ebola
Nairobi, July 30 (IANS/EFE) Sierra Leone's top Ebola virus doctor, Sheikh Umar Khan, died a few days after contracting the lethal disease which has claimed the lives of 672 people in Western Africa, health authorities in Sierra Leone announced Wednesday.
 
 
 

Latest from the Network

Pinki, Sarita reach CWG boxing semis
Glasgow, July 30 (IANS) Female Indian boxers Pinka Jangra and L. Sarita Devi reached the semi-finals of the Commonwealth Games in their respective categories at the SECC Hall here Wednesday. However, Amritpreet Singh...
Read more on Sport Balla
 
Robert Pattinson says split from Kristen Stewart was 'normal'
Robert Pattinson insists he no longer ''gives a s**t'' that Kristen Stewart cheated on him. The 'Twilight Saga' star, who split from the 24-year-old actress last year after he struggled to get over her brief affair with...
Read more on Celebrity Balla
 
Katy Perry is open to having kids alone
Katy Perry is open to having a baby alone. The 'Dark Horse' hitmaker, who is currently dating music producer Diplo after splitting from John Mayer earlier this year, plans to have a family even if she never meets the...
Read more on Celebrity Balla
 
Doutzen Kroes welcomes second child
Doutzen Kroes has given birth to her second child. The Victoria's Secret model and her DJ husband, Sunnery James, welcomed daughter Myllena Mae into the world in her native the Netherlands this morning (07.30.14). The...
Read more on Celebrity Balla
 
Ian Ziering says being away from his kids is 'torture'
Ian Ziering finds it ''torture'' being away from his children. The 'Sharknado 2' star - who plays Fin Shepherd in the upcoming TV movie - admits he hates leaving his two daughters, Mia, three, and Penna, 14 months, whom...
Read more on Celebrity Balla
 
India struggling at 112/4 in second innings
Southampton, July 30 (IANS) India were left struggling at 112 for four in the second innings, while chasing a target of 445, at stumps on the fourth day of the third cricket Test against England at The Rose Bowl here...
Read more on Sport Balla
 
17 Palestinians killed in Israeli strikes on Gaza market
Gaza, July 30 (IANS) At least 17 Palestinians were killed in Israeli strikes at an overcrowded market in Gaza Wednesday after Hamas rejected an Israeli four-hour truce offer, a media report said. As many as 160 people...
Read more on Politics Balla
 
Five killed in Nigeria suicide attack
Abuja, July 30 (IANS) Five people were killed when a woman suicide bomber blew herself up in a college in Nigeria Wednesday, a media report said. The suicide attack took place in a technical college in northwestern...
Read more on Politics Balla
 
India women's hockey team out of medal contention
Glasgow, July 30 (IANS) The Indian women's hockey team lost their last crucial Pool A tie 2-3 to South Africa at the Glasgow National Hockey Centre here Wednesday to go out of medal contention at the Commonwealth Games...
Read more on Sport Balla
 
Gold eludes Indian wrestlers, get 4 silvers, 1 bronze (Roundup)
Glasgow, July 31 (IANS) After a day of highs, there was disappointment in store for Indian wrestlers as they only garnered four silver medals and a bronze in the 2014 Commonwealth Games at the SECC Hall here Wednesday...
Read more on Sport Balla