360° Coverage : March Madness Music Festival Takes Event Activation To Next...

2 Updates
March Madness Music Festival Takes Event Activation To Next Level And Is Good Deal For Bruce Springsteen Fans
Photo Credit: Forbes Business

March Madness Music Festival Takes Event Activation To Next Level And Is Good Deal For Bruce Springsteen Fans

Mar 7 2014, 5:56pm CST | by

March is upon us, which means that basketball fans are getting their game faces on for what may be most exciting three weeks in sports.  Those three weeks will, of course, culminate with the Final...

Filed under: news

 
 
 

28 weeks ago

March Madness Music Festival Takes Event Activation To Next Level And Is Good Deal For Bruce Springsteen Fans

Mar 7 2014, 5:56pm CST | by

March is upon us, which means that basketball fans are getting their game faces on for what may be most exciting three weeks in sports.  Those three weeks will, of course, culminate with the Final Four, and a new collegiate basketball champion. Final Four tickets at AT&T Stadium in Dallas will be a hot item come April and may be more expensive than the current average price for an all-session strip of $1,083. Individual semi-final and final sessions are going for around $680 each.  While that’s big dollars, fans that plan to attend can take some comfort in knowing that they’ll also have a chance to be part of one of the biggest free music festivals in the country, headlined by Bruce Springsteen.  Springsteen will play a free concert Sunday night as part of the NCAA’s March Madness Music Festival, a three-day music festival that marks perhaps the most ambitious pre-event event ever.

Amidst the increased competition from screens, both big and small, tangential events surrounding major sports events have become the norm. In years past, the Final Four or Daytona 500 would by themselves be enough.  However, to compete with all of the bells, whistles, camera angels and inside-the-game features that TV offers (to mention nothing of cost), there needs to be more to get people up off of their couches.  This years Daytona 500 featured a pre-race concert by Luke Bryan, who is one of the hottest live touring acts in the country. Titled the ‘Daytona 500 Budwesier Pre-Race Show’, it also featured the Zac Brown Band, Lenny Kravitz, Brad Paisley, Tim McGraw, Keith Urban and Bon Jovi.  Unlike the March Madness Music Festival, which will take place in downtown Dallas, Luke Bryan’s show was inside of The Daytona International Speedway, and could be seen by anyone with Sprint FanZone access. For people that already had tickets, a ticket to the FanZone cost $99, which is about one-third of the cost for Luke Bryan tickets on his current tour.  Following Daytona’s lead, another racing mainstay, The Indianapolis 500 will also have a pre-race concert, this one featuring Jason Aldean. Billed as ‘Firestone Presents Jason Aldean at the Indy 500,’ Aldean will be headlining something called ‘The Inaugural Legends Day Concert’. Tickets to the show are available for $30.  The average price for Jason Aldean tickets on his current tour is $300, which makes the Indianapolis 500 deal almost too good to pass up—which is exactly the point.   The next cheapest options for an Aldean show is Houston Rodeo tickets next Tuesday, which will cost $122 on the secondary market.

As for Springsteen’s show and the March Madness festival, the concerts will be held outdoors where Reunion Arena used to sit and be open to 30,000 to 40,000 fans on a first-come-first-serve basis.  The average price for Bruce Springsteen tickets to his upcoming High Hopes tour is $261, with the most expensive show at Mohegan Sun averaging $425. There’s no question that Springsteen’s show will be added incentive for potential attendees, as it will now serve as the official launch for the U.S. leg of his tour.  In addition to drawing fans to the gate, however, there’s an even more lucrative rationale for these pre-event performances: brand activation and sponsorship dollars.  Bruce Springsteen’s show will be part of the Capital One JamFest on Sunday, which will be proceeded by the Coke Zero Countdown on Saturday and the AT&T Block Party on Friday.  The Coke Zero Countdown will feature Tim McGraw and the Killers while the AT&T Block Party will feature Jason Aldean–the same Jason Aldean who will be presented by Bridgestone a month later in Indianapolis.

The result of all these pre events is a marketer’s dream, with enough activation to keep fans commercially and artistically engaged for several days. It also represents the opportunity for much bigger sponsorship packages that touch fans watching the game in the stadium, at home in front of their TVs as well as outdoors in the days leading up to the actual event.  In business speak, it’s a win-win-win: The NCAA gets paid; fans get a bunch of free memories; and brands get an opportunity create the kind of affinity that could last as long as a lifetime, and at least for the weekend.  Amidst all the jamming, dancing and consumption, the NCAA just needs to make sure that people don’t forget that there’s a game to play Monday night.

Source: Forbes Business

 
Update
2

3 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of 20,000 by 30 p ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

3 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Israel approves rebuilding plan for communities near Gaza
Jerusalem, Sep 21 (IANS) The Israeli cabinet Sunday approved a $360 million development initiative for the communities in the country's south, near the Gaza border, who were hit hard in the recent bloody conflict between Israel and the Hamas.
 
 
High-level Indian ministerial visits to London next month
London, Sep 21 (IANS/RAY) India's Finance and Defence Minister Arun Jaitley is scheduled to visit London Oct 13-14 for an interface with financial institutions to persuade them to invest in India.
 
 
Expressway to link Vietnam and China opens
Hanoi, Sep 21 (IANS) Vietnam's longest expressway connecting Noi Bai in capital Hanoi and the north-western Lao Cai province, bordering China, with a total length of 245 km, officially opened to traffic Sunday.
 
 
G20 deal on sharing bank data to help India battle black money
Cairns (Australia) Sep 21 (IANS) In a major step that will aid India track and recover black money stashed abroad, G20 finance ministers Sunday agreed on allowing automatic sharing of all bank information with tax authorities at the end of each year, starting 2017.
 
 
 

Latest from the Network

Yemeni government, Houthi rebels sign truce deal
Sana'a, Sep 22 (IANS) The Yemeni government and Houthi rebels signed a ceasefire deal late Sunday after days of deadly clashes in the capital Sanaa, an official said. The two sides agreed to cease fire in Sanaa...
Read more on Politics Balla
 
US bombs IS positions in Iraq's Sinjar region
Baghdad, Sep 22 (IANS/EFE) US combat aircraft Sunday bombarded positions of the Islamic State (IS) Sunni extremist group in the Sinjar region of Iraq's Nineveh province, Kurdish sources said. A Kurdish leader of the...
Read more on Politics Balla
 
'Golden Boy' director slams Sharon Stone
Los Angeles, Sep 22 (IANS) Italian director Pupi Avati, who was happy to team up with Sharon Stone in his low-budget movie "Golden Boy", says the actress was a demanding diva on the set and gave him a hard time. Avati...
Read more on Celebrity Balla
 
UN chief welcomes unity government deal in Afghanistan
United Nations, Sep 22 (IANS) UN Secretary-General Ban Ki-moon Sunday welcomed the conclusion of the presidential polls in Afghanistan as well as an agreement on formation of a national unity government in the country...
Read more on Politics Balla
 
Miley flaunts chicken and waffles print bikini
Los Angeles, Sep 22 (IANS) It seems Miley Cyrus' latest style is inspired by food. The singer, who took a break from her Bangerz Tour, was spotted lounging in a chicken and waffles print bikini. The 21-year-old, who...
Read more on Celebrity Balla
 
Israel steps up cyber defence with new body
Jerusalem, Sep 22 (IANS) Israeli Prime Minister Benjamin Netanyahu Sunday announced the establishment of a new organisation that would spearhead the country's cyber defence operations. The decision was made pursuant...
Read more on Politics Balla
 
Wife of British hostage asks IS to free him
London, Sep 22 (IANS/EFE) The wife of a British taxi driver kidnapped by the Islamic State (IS) Sunni extremist group last December Sunday asked the jihadis to show compassion and set him free. Barbara, the wife of...
Read more on Politics Balla
 
Clashes with IS continues across Iraq
Baghdad, Sep 22 (IANS) Fierce clashes continued between the Iraqi security forces and the Islamic State (IS) Sunni extremist group across the crisis-torn country Sunday, security sources said. In western Anbar...
Read more on Politics Balla
 
Tessa James diagnosed with cancer
Tessa James has been diagnosed with cancer. The former 'Home and Away' star, 23, is battling Hodgkin's lymphoma and has returned to the Gold Coast in Australia to be with her husband Nate Myles. A statement released...
Read more on Celebrity Balla
 
Five Boko Haram terrorists surrender in Nigeria
Abuja, Sep 22 (IANS) Authorities in Nigeria Sunday confirmed that some Boko Haram terrorists have begun to surrender voluntarily following relentless onslaught by troops. At least five terrorists surrendered Saturday...
Read more on Politics Balla