360° Coverage : March Madness Music Festival Takes Event Activation To Next...

2 Updates
March Madness Music Festival Takes Event Activation To Next Level And Is Good Deal For Bruce Springsteen Fans
Photo Credit: Forbes Business

March Madness Music Festival Takes Event Activation To Next Level And Is Good Deal For Bruce Springsteen Fans

Mar 7 2014, 5:56pm CST | by

March is upon us, which means that basketball fans are getting their game faces on for what may be most exciting three weeks in sports.  Those three weeks will, of course, culminate with the Final...

Filed under: news

 
 
 

29 weeks ago

March Madness Music Festival Takes Event Activation To Next Level And Is Good Deal For Bruce Springsteen Fans

Mar 7 2014, 5:56pm CST | by

March is upon us, which means that basketball fans are getting their game faces on for what may be most exciting three weeks in sports.  Those three weeks will, of course, culminate with the Final Four, and a new collegiate basketball champion. Final Four tickets at AT&T Stadium in Dallas will be a hot item come April and may be more expensive than the current average price for an all-session strip of $1,083. Individual semi-final and final sessions are going for around $680 each.  While that’s big dollars, fans that plan to attend can take some comfort in knowing that they’ll also have a chance to be part of one of the biggest free music festivals in the country, headlined by Bruce Springsteen.  Springsteen will play a free concert Sunday night as part of the NCAA’s March Madness Music Festival, a three-day music festival that marks perhaps the most ambitious pre-event event ever.

Amidst the increased competition from screens, both big and small, tangential events surrounding major sports events have become the norm. In years past, the Final Four or Daytona 500 would by themselves be enough.  However, to compete with all of the bells, whistles, camera angels and inside-the-game features that TV offers (to mention nothing of cost), there needs to be more to get people up off of their couches.  This years Daytona 500 featured a pre-race concert by Luke Bryan, who is one of the hottest live touring acts in the country. Titled the ‘Daytona 500 Budwesier Pre-Race Show’, it also featured the Zac Brown Band, Lenny Kravitz, Brad Paisley, Tim McGraw, Keith Urban and Bon Jovi.  Unlike the March Madness Music Festival, which will take place in downtown Dallas, Luke Bryan’s show was inside of The Daytona International Speedway, and could be seen by anyone with Sprint FanZone access. For people that already had tickets, a ticket to the FanZone cost $99, which is about one-third of the cost for Luke Bryan tickets on his current tour.  Following Daytona’s lead, another racing mainstay, The Indianapolis 500 will also have a pre-race concert, this one featuring Jason Aldean. Billed as ‘Firestone Presents Jason Aldean at the Indy 500,’ Aldean will be headlining something called ‘The Inaugural Legends Day Concert’. Tickets to the show are available for $30.  The average price for Jason Aldean tickets on his current tour is $300, which makes the Indianapolis 500 deal almost too good to pass up—which is exactly the point.   The next cheapest options for an Aldean show is Houston Rodeo tickets next Tuesday, which will cost $122 on the secondary market.

As for Springsteen’s show and the March Madness festival, the concerts will be held outdoors where Reunion Arena used to sit and be open to 30,000 to 40,000 fans on a first-come-first-serve basis.  The average price for Bruce Springsteen tickets to his upcoming High Hopes tour is $261, with the most expensive show at Mohegan Sun averaging $425. There’s no question that Springsteen’s show will be added incentive for potential attendees, as it will now serve as the official launch for the U.S. leg of his tour.  In addition to drawing fans to the gate, however, there’s an even more lucrative rationale for these pre-event performances: brand activation and sponsorship dollars.  Bruce Springsteen’s show will be part of the Capital One JamFest on Sunday, which will be proceeded by the Coke Zero Countdown on Saturday and the AT&T Block Party on Friday.  The Coke Zero Countdown will feature Tim McGraw and the Killers while the AT&T Block Party will feature Jason Aldean–the same Jason Aldean who will be presented by Bridgestone a month later in Indianapolis.

The result of all these pre events is a marketer’s dream, with enough activation to keep fans commercially and artistically engaged for several days. It also represents the opportunity for much bigger sponsorship packages that touch fans watching the game in the stadium, at home in front of their TVs as well as outdoors in the days leading up to the actual event.  In business speak, it’s a win-win-win: The NCAA gets paid; fans get a bunch of free memories; and brands get an opportunity create the kind of affinity that could last as long as a lifetime, and at least for the weekend.  Amidst all the jamming, dancing and consumption, the NCAA just needs to make sure that people don’t forget that there’s a game to play Monday night.

Source: Forbes Business

 
Update
2

4 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashing the workforce of 20,000 by 30 ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
1

4 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies of MH370 and MH17" hi ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

This is time to help flood-ravaged Kashmir, Modi tells Pakistan
United Nations, Sep 27 (IANS) Taking a swipe at Pakistan for raking up the Kashmir issue, Prime Minister Narendra Modi Saturday said that this is the time to provide succour to people of flood-ravaged Jammu and Kashmir, and India had offered help with flood relief to Pakistani Kashmir.
 
 
33 Indians die during Haj pilgrimage in Saudi Arabia
Riyadh, Sep 27 (IANS) Thirty-three Indians have died of illness or old-age ailments during the Haj pilgrimage in Saudi Arabia this year, a media report said Saturday.
 
 
Heated night arguments with spouse can lead to intense sex
London, Sep 27 (IANS) Do you know where does a heated argument with your spouse lead to? Straight to bed, if the argument began in the evening hours.
 
 
Sort 10 billion bacterial cells in 30 minutes!
New York, Sep 27 (IANS) A mechanical engineer from the University of Hawaii at Manoa has developed a new, high-throughput method for sorting cells, capable of separating 10 billion bacterial cells in 30 minutes.
 
 
 

Latest from the Network

Modi holds first-ever meeting with Sheikh Hasina
New York, Sep 27 (IANS) Prime Minister Narendra Modi Saturday met his Bangladeshi counterpart Sheikh Hasina in New York for the first time since taking office in May. The meeting came on the sidelines of the 69th...
Read more on Politics Balla
 
Modi holds talks with Rajapaksa
New York, Sep 27 (IANS) Prime Minister Narendra Modi held a bilateral meeting with Sri Lankan President Mahinda Rajapaksa here Saturday. The meeting came on the sidelines of the 69th Session of the United Nation...
Read more on Politics Balla
 
Snooki hasn't slept 'a wink' since giving birth
Nicole 'Snooki' Polizzi hasn't slept ''a wink'' since giving birth to her daughter. The former 'Jersey Shore' star - who welcomed her second child Giovanna Marie with her fiance Jionni LaValle yesterday(26.09.14) -...
Read more on Celebrity Balla
 
Mila Kunis is ready to give birth
Mila Kunis is ready to give birth. The 31-year-old actress - who is set to welcome her baby daughter with her partner Ashton Kutcher - is tired of waiting for her to arrive and ''just wants the baby to come out already...
Read more on Celebrity Balla
 
Spain's Catalonia region calls independence referendum
Barcelona, Sep 27 (IANS/EFE) The head of Spain's northeastern autonomous community of Catalonia, Artur Mas, Saturday signed a decree calling an independence referendum Nov 9, although the national government in Madrid...
Read more on Politics Balla
 
Modi chides Pakistan over Kashmir, pushes for UN reforms (Roundup)
New York, Sep 27 (IANS) Chiding Pakistan for raking up Kashmir, Prime Minister Narendra Modi said Saturday that the UN was not the forum for resolving bilateral issues and underlined that he was prepared to engage in a...
Read more on Politics Balla
 
Hillary and Bill Clinton are grandparents
Washington, Sep 27 (IANS/EFE) Hillary and Bill Clinton's only daughter Chelsea announced in the early hours Saturday on social networks that she had given birth to her first child, a baby girl called Charlotte. "Marc...
Read more on Politics Balla
 
Modi presses for reform of UN, reflecting vasudeva kutumbakam
United Nations, Sep 27 (IANS) Prime Minister Narendra Modi Saturday made a strong pitch for reform of the UN and called for greater engagement between countries reflective of the Indian philosophy of the world as one...
Read more on Politics Balla
 
Medals standings of 2014 Asian Games
Incheon, Sep 27 (IANS) China was on top of the medal standings of the 17th Asian Games after Day 8 with a total of 195 medals, including 96 golds. South Korea was in the second spot with 117 medals (35 golds). India...
Read more on Sport Balla
 
Indian medal winners at Asian Games
Incheon, Sep 27 (IANS) Following are the Indian medallists at the end of Day 8 of competitions at the 17th Asian Games here Saturday: Gold: Jitu Rai: Men's 50 metre pistol shooting Sandeep Kumar, Rajat Chauhan and...
Read more on Sport Balla