Feeling Antisocial? Try Split, The App That Helps You Avoid People

Mar 26 2014, 9:22pm CDT | by

Feeling Antisocial? Try Split, The App That Helps You Avoid People
Photo Credit: Forbes Business

The premise of location-based social services like Foursquare, Highlight, Social Radar and Tinder is that we’d all be better off if our phones could help us to have more real-world encounters.

But is that necessarily true? There are all sorts of times when the last thing you want is to find yourself face-to-face with certain members of your network. You certainly don’t want to run into your ex when you’re out on a date, or your boss when you’re out shopping at lunchtime, or anyone you know when you’re hungover.

For times like those, it might help to have an app like Split on your phone. Launched today in the U.S. on iOS and Android, it promises to help users “avoid unwanted encounters” by mining the location data in social updates to create a quasi-real time map of problematic persons.

“It’s something that bothers us all the time,” says Split’s creator, Udi Dagan. “It’s time we can just be able to disconnect.”

An Israeli branding agency CEO, Dagan says he hatched the idea after bumping into two different ex-girlfriends in a matter of hours during an evening out. While he can rattle off other use cases, it’s the awkward-meeting-with-an-ex that resonates most strongly, as the product’s name implies. (It could also be what attracted an investment from billionaire Christopher Burch, whose divorce from designer Tory Burch occasioned much contentious legal wrangling. Burch, who was unavailable for comment, is one of a group of investors who put in $1 million in seed money.)

Split uses data from Facebook, Twitter, Instagram and Foursquare to chart the whereabouts of individuals on one’s “Avoid” list. That gives it an advantage over Cloak, an app that claims to offer “Incognito mode for real life,” but which, for right now, only draws from Foursquare and Instagram.

You can scan locations in advance to make sure the coast is clear, see at a glance which venues the undesirables in your life frequent regularly and receive proximity alerts if someone you don’t want to see is approaching. The app will even suggest an escape route.

It might sound a little cynical, but it’s not, insists venture capitalist Hadar Goldman, a Split investor. “It’s nothing to do with being a snob or a misanthrope,” says. Goldman likens the socializing to the bright Israeli sun and Split to SPF lotion. “I don’t want to avoid it — I just want to wear a filter,” he says.

Of less concern than the misanthropes may be the stalkers. Dagan notes that the same features that help users avoid people can also be used to track them. “If you want to know what’s happening with [an ex], or if you want to know who she hangs out with, it’s a thin line,” he says.

But Hadar says he’d expect “perhaps 1%” of Split users would use it for that. “Split is about how to protect yourself from unexpected, unwanted, unneeded surprises.”

Source: Forbes Business

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

India leads South Asia in 'doing business' easier: World Bank
Washington, Oct 29 (IANS) A new World Bank Group report finds that India set the pace for regulatory reform in South Asia in 2013/14 India with 20 - the region's largest reforms during the period.
 
 
China's yuan strengthens
Beijing, Oct 29 (IANS) The value of the Chinese currency renminbi, or the yuan, strengthened by 16 basis points to 6.1405 against the US dollar in its central parity Wednesday, authorities said.
 
 
US nurse beat Ebola released from hospital
Washington, Oct 29 (IANS/EFE) Amber Vinson, one of the two Dallas nurses who cared for an Ebola-infected Liberian man and then infected with the virus themselves, was released from Emory University Hospital in Atlanta Tuesday after a 10-day stay.
 
 
Chinese peacekeepers to help build Ebola quarantine center
United Nation, Oct. Oct 29 (IANS) The Chinese contingent of the UN Mission in Liberia (UNMIL) will help build an Ebola Quarantine and Control Center in the capital city of Monrovia, a UN spokesperson said here Tuesday.
 
 
 

Latest from the Network

US unmanned spacecraft explodes shortly after launch
Washington, Oct 29 (IANS) An unmanned spaceship operated by a private US firm exploded just minutes after its launch Tuesday, media reported. The rocket blew up over the launch complex at Wallops Island, Virginia,...
Read more on Politics Balla
 
A$AP Rocky and Chanel Iman split
A$AP Rocky and Chanel Iman have reportedly ended their engagement. The 26-year-old rapper, who secretly proposed to the Victoria's Secret model in April after less than a year of dating, recently split from the 23-year-...
Read more on Celebrity Balla
 
Australian troops conduct G20 security training
Sydney, Oct 29 (IANS) Australian special forces troops have conducted G20 training exercises involving a mock hostage recovery operation in Brisbane Tuesday. Australian Defence Force spokesman for the G20, Maj. Gen....
Read more on Politics Balla
 
Nick Jonas angry over band split?
Los Angeles, Oct 29 (IANS) Pop star Nick Jonas is reportedly angry with his siblings over the breakup of their band - The Jonas Brothers. The trio disbanded in October last year after pulling out of a North American...
Read more on Celebrity Balla
 
Chinese peacekeepers to help build Ebola quarantine center
United Nation, Oct. Oct 29 (IANS) The Chinese contingent of the UN Mission in Liberia (UNMIL) will help build an Ebola Quarantine and Control Center in the capital city of Monrovia, a UN spokesperson said here Tuesday...
Read more on Business Balla
 
IS captures three gas wells in Syria
Damascus, Oct 29 (IANS) The Islamic State(IS) militants Tuesday captured three gas wells in Syria's central province of Homs, media reported. The IS captured the gas wells east of Palmyra in Homs after intense clashes...
Read more on Politics Balla
 
Jennifer Lawrence and Chris Martin's split wasn't dramatic
Jennifer Lawrence's split from Chris Martin reportedly ''wasn't dramatic.'' The 'Hunger Games' actress quietly decided to end her relationship with the Coldplay frontman a few weeks ago after four months of dating...
Read more on Celebrity Balla
 
Eddie Redmayne just wants to pay his mortgage
Eddie Redmayne says he is just trying to pay his mortgage. The 'Les Miserables' actor, who is set to marry antiques dealer Hannah Bagshawe in December, claims he doesn't consider himself ''a movie star'' and doesn't...
Read more on Celebrity Balla
 
Jane Lynch finalizes divorce
Jane Lynch's ex-wife Dr. Lara Embry received millions in their divorce. The 'Glee' star, whose split from clinical psychologist was finalized on Monday (10.27.14), following their separation in February 2012, reportedly...
Read more on Celebrity Balla
 
David McIntosh keen to marry Kelly Brook
London, Oct 29 (IANS) Following their recent reconciliation, actor David McIntosh says he wants to marry his on-off girlfriend Kelly Brook. The 28-year-old star is eager to wed the model in Mykonos, Greece, reports...
Read more on Celebrity Balla