Samsung 'puzzled' as smartphone launch upstaged

Mar 27 2014, 12:36am CDT | by

SEOUL, South Korea (AP) — The global launch of Samsung's latest smartphone has been upstaged by South Korean mobile network companies.

SK Telecom, South Korea's largest mobile carrier, said it will start selling the Galaxy S5 on Thursday, two weeks before the scheduled sales launch on April 11.

Samsung said in a statement that it is "very puzzled" by SK Telecom's decision and is deciding how to respond. It said its schedule of overseas launches remains unchanged.

Other mobile operators, KT Corp. and LG Uplus Corp., are following SK Telecom's move to release the phone early.

The unusual step comes as SK Telecom and other mobile carriers face a 45 day suspension from accepting new customers as a penalty for providing illegal phone subsidies.

South Korea's telecommunications regulator put two other mobile carriers on suspension from this month while SK Telecom must halt selling new phones starting April 5, a week before the Galaxy S5's global launch.

Mobile carriers already have the S5 in stock as Samsung provided them for marketing activities and to fulfil pre-orders on the launch date.

Samsung Electronics announced the latest iteration of its Galaxy S smartphone last month in Barcelona.

The world's largest smartphone maker refrained from packing too many new features into the phone, saying the S5 will go back to basics. But the S5 comes with tweaks that are intended to appeal to fitness fans, such as a built-in heart rate monitor, pedometer and fitness tracker.

SK Telecom said the S5 is available for 866,800 won ($808) without two-year contract.

Source: AP Business

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Associated Press</a>
The Associated Press (AP) is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers.

 

blog comments powered by Disqus

Latest stories

Amazon Dash Button is not an April Fools' Joke
Amazon Dash Button is not an April Fools' Joke
When a product comes along that is so out there, it should not be announced close to April Fools' Day. Meet the unbelievable, but real Amazon Dash Button.
 
 
Spotify launches on Sony PlayStation Music
Spotify launches on Sony PlayStation Music
Spotify streaming music service is now available on PS3 and PS4.
 
 
Best Buy kills its Future Shop Brand in Canada
Best Buy kills its Future Shop Brand in Canada
Best Buy announced today to shut down its Future Shop stores.
 
 
Ikea Foundation's Better Shelter has partnered with UNHCR for safer refugee hous
Ikea Foundation's Better Shelter has partnered with UNHCR for safer refugee housing
Better Shelter and the UNHCR recently joined together in providing refugees and displaced people with long-term housing units as global crises mount. But what is a Better Shelter and how does it help?