Samsung 'puzzled' as smartphone launch upstaged

Mar 27 2014, 12:36am CDT | by

SEOUL, South Korea (AP) — The global launch of Samsung's latest smartphone has been upstaged by South Korean mobile network companies.

SK Telecom, South Korea's largest mobile carrier, said it will start selling the Galaxy S5 on Thursday, two weeks before the scheduled sales launch on April 11.

Samsung said in a statement that it is "very puzzled" by SK Telecom's decision and is deciding how to respond. It said its schedule of overseas launches remains unchanged.

Other mobile operators, KT Corp. and LG Uplus Corp., are following SK Telecom's move to release the phone early.

The unusual step comes as SK Telecom and other mobile carriers face a 45 day suspension from accepting new customers as a penalty for providing illegal phone subsidies.

South Korea's telecommunications regulator put two other mobile carriers on suspension from this month while SK Telecom must halt selling new phones starting April 5, a week before the Galaxy S5's global launch.

Mobile carriers already have the S5 in stock as Samsung provided them for marketing activities and to fulfil pre-orders on the launch date.

Samsung Electronics announced the latest iteration of its Galaxy S smartphone last month in Barcelona.

The world's largest smartphone maker refrained from packing too many new features into the phone, saying the S5 will go back to basics. But the S5 comes with tweaks that are intended to appeal to fitness fans, such as a built-in heart rate monitor, pedometer and fitness tracker.

SK Telecom said the S5 is available for 866,800 won ($808) without two-year contract.

Source: AP Business

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Associated Press</a>
The Associated Press (AP) is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers.

 

blog comments powered by Disqus

Latest stories

NASDAQ is Back at 2000 Dot-Com Bubble Level
NASDAQ is Back at 2000 Dot-Com Bubble Level
The Dot-Com force is back at the NASDAQ. It took Silicon Valley 15 years to bring back the NASDAQ to the Dot-Com Bubble Levels. With startup valuations in the billions becoming the norm, Wall Street is following up with driving up the value of public traded tech companies.
 
 
Bill Gates Tops Forbes Billionaires List Again
Bill Gates Tops Forbes Billionaires List Again
Microsoft co-founder Bill Gates is back on top of the Forbes Billionaires list.
 
 
$75,000 Apple Watch revealed
$75,000 Apple Watch revealed
When Apple's designs are not exclusive enough then there are 3rd parties who add gold and diamonds to the iGadget to make them precious. Brikk announced the Lux Watch, a diamond studded version of the Apple Watch.
 
 
Sony will not Sell Off TV And Mobile Spinoffs
Sony will not Sell Off TV And Mobile Spinoffs
Sony President Kazuo Hirai clarified on Wednesday that the company will not immediately sell off the spun out TV and mobile phone business.