5 Reasons Your Business Should Use AdWords

Mar 29 2014, 10:20pm CDT | by

5 Reasons Your Business Should Use AdWords
Photo Credit: Forbes Business

Back on October 23, 2000 Google changed online marketing forever when it launched its ‘Self-Service Advertising Program.’ Just over a decade later, Google was making a whooping $42 billion in revenue off of its advertising program. Today, we know this as Google AdWords. And, it’s become a vital part of many successful online businesses.

If you’re unfamiliar with AdWords, it’s simply a pay-per-click service which allows you to create and run ads for your business. These clickable ads are then displayed in Google’s search results. By using the right keywords for your target audience, you’re already ahead because you’re reaching people you have an interest in your product or service.

Still, interested?

Great. Here are the five main reasons why your business should use AdWords.

1. AdWords is Measurable and Flexible

One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. However, it can be a challenge to effectively measure your SEO campaign since you can’t always get a precise measurement on what increased or decreased your rankings. Enter AdWords PPC. This is probably one of the best resources you have to measure what’s working and what is not because it comes equipped with plenty of PPC metrics that do that task for you.

AdWords is also flexible because it has customizable options for your campaign to suit your particular needs. For example, AdWords can be used to:

  • Specific keyword match types – This allows you to display your ad for exact keyword searches. So, you could set it up to “New York pizza,” as opposed to general searches for “New York” or “pizza.”

  • Ad extensions – This give you the ability to display everything from product images, contact information, to a pack of links to your site.

  • Narrows your audience – You can have it set up so that you can discover your audience by their location, the time of day, their language, and even their browser or device they’re using.

  • Access to non-search sites – Gmail, YouTube and lots of other of partner sites are at your fingertips.

  • Leverage the display network – This can help you establish brand awareness.

2. Faster Than SEO

A huge drawback with SEO is that it can take months before you notice any results thanks to competition and the time it take to “prove itself”. This is not the case with AdWords. Once your AdWords campaign goes live, ads will appear and you’ll get instant results, like visitor data.

Not only will this bring in a little bit of money right away, but because of its speed, you have the time to discover how effective your keywords are, which can then be used to construct an effective SEO campaign based on your AdWords data.

I personally love SEO and think having an SEO plan is a key to part of your online success.  That being said, PPC will get you to the top of the search results in minutes.

3. More Engaging

Google is constantly improving AdWords because it’s one of its primary sources of income. Along the way Google noticed that product listing ads and in-video ads on YouTube get more more clicks from users. These engaging ads mean more revenue for Google, and advertisers as well because of new ad formats and extensions.

Also consider this. YouTube has over 1 billion uniques a month as well as several billion views a day. If you were to compare that to search engines, it would rank second and it’s also 2X bigger than Bing and Yahoo search combined. So, why wouldn’t you want your ads to be seen where the people are?

4. Can Control Your Advertising Costs

Here’s something that’s really awesome about AdWords. You can set a maximum cost per day for your campaign. And, it’s help to you on how much that amount is set at. How does this help your business? It allows you to budget your campaign accordingly without worrying if you’re going to go over budget. The worst case scenario is that the amount of ads will begin to decrease as your budget gets lower. However, you can increase your budget accordingly. This scalability is a nice option if you want a lot of leads in a short amount of time.

Since you may have multiple campaigns running on a daily basis, Larry Kim suggests that you break up the campaign into three different target areas:

But, if you’re new to the world of PPC and are wondering how much to set your AdWords budget at, check out this SlideShare that provides a nifty little mathematical formula for you to utilize.

5. Helps Beat Your Competitors

Because of the speed of AdWords, when compared to SEO, you have a major advantage of your competitors. Because you’ll already be appearing in search engines, your site will be receiving more clicks from search results than all of the other companies in your industry.

But, what if you’re competitors are also using AdWords? That’s not an excuse.

According to Moz, 80% of search results now contain AdWords ad placements. Furthermore, those ad placements are covering as much as 85% of the space above the fold on the results page. This doesn’t just mean that Google is making a hefty profit, it illustrates that AdWords are being used by more and more advertisers. So, the only way to beat them is to join them.

Have you used AdWords before? If so, which features do you think were most effective?

Source: Forbes Business

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

UN warns of worsening food crisis in Somalia
United Nations, Nov 1 (IANS) A UN food agency Friday warned that poor rains in Somalia may worsen the country's food crisis, a spokesperson said.
 
 
Canada suspends issuance of visas to Ebola-hit African countries
Ottawa, Nov 1 (IANS) Canada has suspended issuance of visas to residents of West African countries with "widespread and persistent-intense transmission" of Ebola virus disease, a media report said Friday.
 
 
Chinese unmanned lunar orbiter returns home
Beijing, Nov 1 (IANS) China succeeded Saturday in the world's first mission to the Moon and back, becoming the third nation to do so after the former Soviet Union and the US.
 
 
China pledges $81 mn financial assistance for Afghanistan
Beijing, Oct 31 (IANS) China Friday pledged to provide non-reimbursable assistance of 500 million yuan (about 81 million dollars) to Afghanistan this year at an international meeting on Afghanistan held here.
 
 
 

Latest from the Network

Indian appointed to UN peacekeeping panel
United Nations, Nov 1 (IANS) UN Secretary General Ban Ki-Moon has appointed Abhijit Guha, a retired Indian Army Lieutenant General, to a high-level panel to assess UN peace operations. Announcing the formation of the...
Read more on Politics Balla
 
Kim Kardashian wants to loose 10lb
Los Angeles, Nov 1 (IANS) Reality TV star Kim Kardashian, who shed weight after the birth of her daughter last year, is keen to loose 10lb (about 4.5 kg) more. She talked about loosing weight while talking to Grazia...
Read more on Celebrity Balla
 
US, EU to meet Iran over nuke talks
Washington, Nov 1 (IANS) US Secretary of State John Kerry will travel to Oman early next month for meetings with his Iranian and EU counterparts to push for a comprehensive deal over Tehran's nuclear programme by Nov...
Read more on Politics Balla
 
Amanda Bynes to remain under conservatorship
Amanda Bynes is set to remain under a conservatorship. A lawyer claiming to represent the 28-year-old actress, who was released from a psychiatric treatment facility in Pasadena, California on Thursday (10.30.14) after...
Read more on Celebrity Balla
 
Ben Affleck broke Jennifer Lopez's heart
Jennifer Lopez says Ben Affleck was the first guy who broke her heart. The 'Booty' hitmaker, who got divorced twice before she started dating the 'Gone Girl' actor in 2002, was completely devastated when they ended...
Read more on Celebrity Balla
 
Alicia Key's son is ready to be a big brother
Alicia Keys' son is ''so ready'' to be a big brother. The 33-year-old singer and husband Swizz Beatz are set to welcome their second child into the world on New Year's Eve (12.31.14) and says their four-year-old Egypt...
Read more on Celebrity Balla
 
UN warns of worsening food crisis in Somalia
United Nations, Nov 1 (IANS) A UN food agency Friday warned that poor rains in Somalia may worsen the country's food crisis, a spokesperson said. The Food and Agriculture Organisation (FAO) issued the warning that an...
Read more on Business Balla
 
1.26 mn uprooted Iraqis need shelter: UN
United Nations, Nov 1 (IANS) The UN Office for the Coordination of Humanitarian Affairs (OCHA) said that some 1.26 million internally displaced people (IDPs) throughout Iraq need shelter and basic supplies, UN...
Read more on Politics Balla
 
Price expects ghosts in new house
London, Nov 1 (IANS) Singer Katie Price feels that her new house is going to be full of ghosts. She recently moved into a west Sussex nine-bedroom mansion with husband Kieran Hayler and her five children. She's...
Read more on Celebrity Balla
 
Canada suspends issuance of visas to Ebola-hit African countries
Ottawa, Nov 1 (IANS) Canada has suspended issuance of visas to residents of West African countries with "widespread and persistent-intense transmission" of Ebola virus disease, a media report said Friday. The Canadian...
Read more on Politics Balla