360° Coverage : Atlassian, ETECTURE@Ogilvy and Migros Talk Digital Marketing at...

Atlassian, ETECTURE@Ogilvy and Migros Talk Digital Marketing at Magnolia Conference 2014

Additional submissions for proposed talks will be accepted up to April 1. Early bird pricing expires on March 31.

Mar 30 2014, 4:02am CDT | by

Miami, FL, March 30, 2014 --(PR.com)-- Magnolia, the open source Java CMS company, has received an overwhelming response to its first ever digital marketing track, running at Magnolia Conference 2014 (taking place at Pathé Küchlin Cinema in Basel, Switzerland, June 24 - 26).

The new dedicated digital marketing track was announced last month, in response to the growing number of digital marketing professionals within the Magnolia community. Key speakers have immediately come forward from US software giant Atlassian, ETECTURE@Ogilvy (the technology arm of Ogilvy and Mather UK), and Switzerland’s largest retailer, Migros.

Mark Halvorson, Director of Interactive at Atlassian Software, will be heading to Basel from San Francisco. He will explore how Atlassian, the creator of JIRA and Confluence, has used Magnolia CMS and other tools to operationalize A/B to continually optimize Atlassian’s website.

Daniel Menges, Operations Director at ETECTURE@Ogilvy, will be presenting with Senior Magnolia Engineer Jan Haderka, outlining plans for a new cloud-based Magnolia CMS platform for delivering advanced digital creative within global marketing campaigns.

Representing Switzerland’s largest retailer, Head of Migros.ch Kevin Lancashire will be showcasing how Migros uses Magnolia CMS as a content hub.

These speakers will join senior analyst Tim Walters from Digital Clarity Group, who will open the digital marketing track with a keynote on Customer Experience Management.

“The key speakers that we’ve secured will ensure that attendees leave with a wealth of knowledge on how to tackle today’s digital marketing challenges - most of all, they’ll know how to create an optimized customer experience,” says Christopher Justice, Head of Marketing at Magnolia. Justice will also be taking part in the new marketing track, presenting how to create trackable digital experiences with Magnolia CMS.

Magnolia will be continuing its traditional technical and business tracks alongside the marketing track, with topics including personalization in Magnolia, app development, as well as Magnolia integrations.

To view the event’s program, visit http://www.magnolia-cms.com/conference/program.html. Additional submissions for proposed talks will be accepted up to April 1. To register for the conference, visit http://www.magnolia-cms.com/conference/register.html Early bird pricing expires on March 31.

Contact Information:
Magnolia CMS
Corinna Rogers
404 941 4234
Contact via Email
http://www.magnolia-cms.com/conference

Read the full story here: http://www.pr.com/press-release/550004

Press Release Distributed by PR.com

Source: PR.com

 
 
 

<a href="/latest_stories/all/all/29" rel="author">PR.com</a>
PR.com press-releases.

 

blog comments powered by Disqus

Latest stories

Tag Heuer sings Marketing Deal with German Bundesliga
Tag Heuer sings Marketing Deal with German Bundesliga
Swiss Luxury watch brand Tag Heuer and the German Bundesliga signed a marketing deal.One of the world's most powerful football leagues was given an enormous boost by Germany's victory in the World Cup. Bundesliga...
 
 
18 Amazon Dash Buttons Released
18 Amazon Dash Buttons Released
The unique Amazon Dash Buttons are on sale now for Prime Members.
 
 
Yahoo Releases Livetext Video Texting App
Yahoo Releases Livetext Video Texting App
The app shares videos, pictures and texts with friends without sound and can rival Whatsapp and Snapchat.
 
 
United Airlines Also Hacked by OPM Hackers
United Airlines Also Hacked by OPM Hackers
The hackers previously breached the U.S. Office of Personnel Management and collected massive data.