Apr 1 2014, 4:33pm CDT | by Forbes
Sorry, Sen. Richard Durbin, this does not appear to be an April Fools’ Day joke: Esquire Network on April 1 announced it will bring back its youth football “docu-series” “Friday Night Tykes” for a second season.
The reason Esquire Network revealed this on an ordinarily spurious day for public announcements is because April 1 also is the air date for a special afterword, “Tackling Tykes,” on the 10-episode series focusing on teams of 8- and 9-year-olds in the Texas Youth Football Association.
From the Esquire Network’s announcement, including all its bold and caps:
“The first season of FRIDAY NIGHT TYKES sparked a national debate about competitive youth sports, and we think it’s important to continue that discussion with a second season of the series,” said Matt Hanna, Head of Original Programming, Esquire Network. “At its heart, FRIDAY NIGHT TYKES is a series about parenting – and the question about hard we should push our children is an incredibly relevant one for parents across America.”
At least early on, “Friday Night Tykes” attracted a little more than 400,000 viewers per episode — pretty low for most shows, but a big hit for male-skewing Esquire Network, which NBC Universal started up Sept. 23, 2013, to replace female-skewing Style.
The impact — no pun intended, given some of the concussive hits among the kids on “Friday Night Tykes” — of the show went way beyond ratings, with discussion and reviews all over the media world and beyond, such as Durbin’s call to cancel the show because of what he called a celebration of “the conduct of a league that directly endangers the health of children.” As it turned out, the Texas Youth Football Association suspended two coaches because of conduct portrayed on “Friday Night Tykes.”
Source: Forbes Business
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