360° Coverage : Samsung hooks unsuspecting Obama as phone ad star

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Samsung hooks unsuspecting Obama as phone ad star

Apr 2 2014, 5:38pm CDT | by

NEW YORK (AP) — The latest pitchman in Samsung's marketing machine: an unwitting President Barack Obama. Boston Sox baseball player David Ortiz snapped a selfie with the...

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25 weeks ago

Samsung hooks unsuspecting Obama as phone ad star

Apr 2 2014, 5:38pm CDT | by

NEW YORK (AP) — The latest pitchman in Samsung's marketing machine: an unwitting President Barack Obama.

Boston Sox baseball player David Ortiz snapped a selfie with the president at a White House event using a Samsung phone and tweeted it to his followers Tuesday. It was resent by tens of thousands of Twitter users, and Samsung retweeted the photo as an ad. The company also said in a tweet that the photo was taken with a Samsung phone.

The White House press secretary said Wednesday that Obama was not aware of the marketing stunt. Ortiz's agent did not respond to questions.

Remind anyone of Ellen DeGeneres' celebrity-happy selfie from the Oscars? That was also taken with a Samsung phone and retweeted millions of times.

Samsung, the world's largest maker of smartphones, is making a name for itself as an aggressive, off-beat marketer. The company used its outsized ad budget to poke fun at its top rival, iPhone maker Apple, as well as people who purchase Apple products. It was also an Oscars sponsor and has a deal with Ortiz.

In its latest fiscal year, Samsung spent roughly $4 billion on advertising, about four times as much as Apple. Although Samsung makes TVs, refrigerators and other products, analysts believe much of the marketing is for newer products such as phones.

Samsung splashed the Oscars ceremony with phones and encouraged student presenters to post photos taken with the gadgets.

As for Ortiz, Samsung was tight-lipped on the nature of its relationship with him. But the baseball player told the Boston Globe Wednesday that he signed a deal with Samsung a few months ago and the company gives him "phones and other stuff."

The Obama selfie "wasn't anything on purpose," Ortiz told the Globe. "I would say I went along just like everyone else taking pictures and posted."

__

AP reporters Julie Pace and Barbara Ortutay contributed to this report.

 
Update
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4 weeks ago

Khazanah throws MAS RM6b lifeline

Aug 29 2014 5:01pm CDT | Source: Business Times Singapore

August 30, 2014 1:15 AMKHAZANAH Nasional will inject RM6 billion (SS$2.4 billion) over three years to resuscitate loss-making Malaysia Airlines (MAS) under a recovery plan that includes even an Act of Parliament. Other key moves are migrating its operations, assets and liabilities to a new company (NewCo) and slashi ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 
Update
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4 weeks ago

MAS posts loss of RM307m for Q2

Aug 28 2014 5:00pm CDT | Source: Business Times Singapore

August 29, 2014 1:13 AMMALAYSIA Airlines (MAS) registered a loss of RM307 million (S$122 million) for the second quarter to end-June, but warned of worse to come in the second half when the "full financial impact of the double tragedies ...
Source: Business Times Singapore   Full article at: Business Times Singapore
 

 

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