OkCupid Lifts Firefox Ban After Getting A Lift From It

Apr 2 2014, 10:28pm CDT | by

OkCupid Lifts Firefox Ban After Getting A Lift From It
Photo Credit: Forbes Business

Willingness to make sacrifices for your principles is all well and good, but when you can take a moral stand and reap a material gain — well, that’s pretty nice, too.

That’s what happened to OkCupid in the days since it started asking users to boycott Firefox, the browser made by Mozilla, which just appointed a CEO who opposes legalizing same-sex marriageVia email, Sam Yagan, co-founder of OkCupid and the CEO of IAC’s dating-focused Match Group, says registrations are up 30% in the last few days.

That’s what Yagan told me after I emailed to ask whether he was worried about potential blowback from the gesture. “The blowback is great,” he quipped.

While it looks like a win-win, the protest also appears to be coming to an early end. As CNET noticed, OkCupid has quietly stopped showing users arriving through Firefox a letter asking them to consider switching to a different browser. “I’m in negotiations with Mozilla on a resolution,” Yagan said when I asked him about the change.

From the start, the “boycott” was mostly a matter of symbolism. Only about 10% of OkCupid users access it through the browser, according to Yagan.

Overall, Firefox captures about 17.6% of the browser market. In March, it slipped to No. 3 among browsers, falling behind Google's Chrome for the first time, according to data from Net Applications. With many Mozilla employees showing a willingness to tolerate CEO Brendan Eich’s political views as long as they’re free to express their own, and as long as it doesn’t compromise the company’s official support for marriage equality, market share, not controversy, make be the Mozilla’s foremost concern.

(Over at VentureBeat, Jolie O’Dell, a self-proclaimed “gay San Francisco journalist,” has a two-part interview with Eich.)

 
 
 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Facebook Announces Messenger Platform and Businesses on Messenger
Facebook Announces Messenger Platform and Businesses on Messenger
Facebook launches two initiatives to bolster its Messenger app.
 
 
Apple Reportedly Working with Foxconn to Launch iPhone Trade-in Program in China
Apple Reportedly Working with Foxconn to Launch iPhone Trade-in Program in China
The move will solidify Apple’s business in China.
 
 
Steve Jobs Was a Tough Character, Says Bill Gates
Steve Jobs Was a Tough Character, Says Bill Gates
Bill Gates: Steve Jobs was a tough character, but he didn't direct his anger at me too often.
 
 
Amazon Prime Music Updated with Stations on iOS
Amazon Prime Music Updated with Stations on iOS
Amazon Prime Music on iOS gets smarter and better with Prime Stations. That means Apple users can stream songs with unlimited skips and without ads.