10 Updates
America's Highest-Paid Marketing Executives
Photo Credit: Forbes Business

America's Highest-Paid Marketing Executives

Apr 3 2014, 3:21pm CDT | by

10 Highest-Paid Marketing Executives in America Chief Executive Officers may be the face of an organization, but it’s often Chief Marketing Officers who are responsible for the branding and...

Filed under: news

 
 
 

16 weeks ago

America's Highest-Paid Marketing Executives

Apr 3 2014, 3:21pm CDT | by

10 Highest-Paid Marketing Executives in America

Chief Executive Officers may be the face of an organization, but it’s often Chief Marketing Officers who are responsible for the branding and identity by which consumers readily identify a company.

So how are c-suite-level creative forces being compensated? To get a sense of what top tier marketing executives earn, Forbes worked with executive compensation firm Equilar. The 15 names appearing on the list below have the highest salaries of executives with the word “marketing” in their job title at all publicly traded companies in the U.S.

Information used to create this ranking is from each company’s most recent disclosure; as such, the majority of data used here is from the fiscal year that ended in 2013, but some figures are from 2012. We excluded executives who have departed since the relevant filing. Total pay for each executive was calculated including base salary, discretionary and performance based bonuses, the grant value of stock and option awards, and other compensation such as benefits and prerequisites.

Topping the list this year is David B. Fischer, Vice President of Business and Marketing Partnerships at one of the country’s most recognizable brands, Facebook. An alum of Google and the U.S. Treasury Department, Fischer joined Facebook in 2010 and is credited with building the social networking giant’s robust advertising platform.  In 2013, Fischer earned a whopping $8,009,343.

Following Fischer is Target Corp.’s Executive Vice President and Chief Marketing Officer Jeffrey J. Jones. In 2013, Jones earned $6,799,271 in total calculated compensation. He joined the retailer in 2012 bringing experience from the agency world as well as companies like GAP and Coca-Cola.

The sole woman on this year’s list of the 15 highest-earning marketing executives is Patricia Perez-Ayala, Avon’s Senior Vice President, Chief Marketing Officer, and President of Global Brand and Category. In 2013 Perez-Ayala pulled in upwards of $3 million–$3,298,048, to be exact–to go with her three titles. According to Avon, the Ecuador-born, Venezuela-raised executive’s responsibility include oversight of marketing, consumer insights, and product strategy, as well as research and development.

Both Steven G. Chambers and Thomas W. Butch return to the list this year. Chambers serves as President of Worldwide Sales and Marketing at Massachusetts-based software maker Nuance Communications. In 2013 Chambers raked in $5,367,069, down more than $2 million from the $7,581,172 he earned in 2012.

As  Executive Vice President and Chief Marketing Officer of Kansas-based financial planner Waddell & Reed Financial, Inc., Butch earned $4,160,091 in 2013, up ever so slightly from his compensation of $4,090,201 in 2012.

America’s Highest-Paid Marketing Executives

David B. Fischer
/>
Company: Facebook
Job Title: Vice President, Business and Marketing Partnerships
Compensation (2013): $8,009,343/>/>

Jeffrey J. Jones
Company: Target Corp.
Job Title: Executive Vice President and Chief Marketing Officer
Compensation (2013): $6,799,271/>/>/>

Mark Crumpacker
Company: Chipotle Mexican Grill Inc.
Job Title: Chief Development Officer and Chief Marketing Officer
Compensation (2013): $5,892,862/>/>/>

Steven G. Chambers
Company: Nuance Communications, Inc.
Job Title: President, Worldwide Sales and Marketing
Compensation (2013): $5,367,069/>/>/>

Timothy G. Taylor
Company: Phillips 66
Job Title: Executive Vice President, Commercial, Marketing, Transportation and Business Development
Compensation (2013): $4,820,516/>/>/>

Edward B. Ignaczak
Company: Express Scripts Holding Co.
Job Title: Executive Vice President, Sales and Marketing
Compensation (2013): $4,285,683

Thomas W. Butch
Company: Waddell & Reed Financial Inc.
Job Title: Executive Vice President and Chief Marketing Officer
Compensation (2013): $4,160,091/>/>/>/>/>/>/>/>

Clarence W. Gooden
Company: CSX Corp.
Job Title: Executive Vice President, Sales and Marketing and Chief Commercial Officer
Compensation (2013): $4,084,960/>/>/>

Gregory B. Ahearn
Company: Leapfrog Enterprises Inc.
Job Title: Executive Vice President and Chief Marketing Officer
Compensation (2012): $4,055,631/>/>/>

Gary L. Ginsberg
Company: Time Warner Inc.
Job Title: Executive Vice President, Corporate Marketing and Communications
Compensation (2012): $3,885,072/>/>/>

Darryl G. Smette
Company: Devon Energy Corp.
Job Title: Executive Vice President Marketing, Midstream and Supply Chain
Compensation (2012): $3,757,289/>/>/>

John Boris
Company: Shutterfly Inc.
Job Title: Senior Vice President and Chief Marketing Officer
Compensation (2012): $3,635,019/>/>/>

George A. Kunberger
Company: Jacobs Engineering Group
Job Title: Executive Vice President, Global Sales and Marketing
Compensation (2013): $3,563,234/>/>/>

Clifford E. Marks
Company: National CineMedia, Inc.
Job Title: President, Sales and Marketing
Compensation (2013): $3,497,076/>/>/>

Patricia Perez-Ayala
Company: Avon Products Inc.
Job Title: Senior Vice President, Chief Marketing Officer and President, Global Brand and Category
Compensation (2013): $3,298,048/>/>/>

Follow me on Twitter @KathrynDill .

 
Update
10

6 weeks ago

RM47mil KWSG contributions still unclaimed

Jun 9 2014 7:54am CDT | Source: Business Times Malaysia

Cambodia's Famous Battambang Circus
KUALA LUMPUR: About RM47 million of contributions in the Teachers Provident Fund (KWSG) still remain unclaimed, the ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
9

7 weeks ago

Gold shop lost almost RM1mil

Jun 9 2014 3:50am CDT | Source: Business Times Malaysia

New Zealand All Blacks Squad Announcement
KANGAR: A gold shop owner lost almost RM1 million after after the safe on in his shop was broken into by robber ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
8

7 weeks ago

Motion to debate MAS losses in Dewan Rakyat rejected

Jun 9 2014 3:39am CDT | Source: Business Times Malaysia

Federal Aviation Administration Bans All US Flights To Israel
KUALA LUMPUR: AN emergency motion to debate the losses incurred by Malaysia Airlines last year, amounting to RM1.2 billion was rejected by the Dewa ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
7

7 weeks ago

MH370 Tragedy: Hisham: RM27.6 mil spent on 1st phase of SAR

Jun 9 2014 2:11am CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia spent some RM27.6 million in its first phase of the search operations for missing Malaysia Airline flight MH370, said Acting Transport Minister, Datuk Seri Hishammuddin Hussein. ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
6

7 weeks ago

9.1m litres of diesel seized in a month

Jun 8 2014 1:11am CDT | Source: Business Times Malaysia

INDIA-CHINA-DIPLOMACY-TRADE
PUTRAJAYA: The Domestic Trade, Cooperatives, and Consumerism ministry has seized some 9.1 million litres of diesel and property worth RM58 million since mounting ‘Operasi Diesel Se ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
5

7 weeks ago

Girl, 9, awarded RM2.78m compensation for medical negligence

Jun 6 2014 4:56am CDT | Source: Business Times Malaysia

Government Weekly Cabinet Meeting
KUALA LUMPUR: A nine-year-old girl who suffered brain damage during her birth at a government hospital was awarded over RM2.78 million in ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
4

7 weeks ago

Malaysia's total trade in April up 12pc

Jun 5 2014 11:52pm CDT | Source: Business Times Malaysia

KUALA LUMPUR: Malaysia's total trade in April 2014 rose by 12 per cent from a year ago to RM123.86 billion due to growing trading activities, International Trade and Industry Minister Datuk Seri Mustapa M ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
3

7 weeks ago

Works Ministry to spend RM20m for upgrading works at 50 accident black spots

Jun 4 2014 11:35pm CDT | Source: Business Times Malaysia

Iskandar Johor Open - Previews
JOHOR BARU: The Works Ministry will implement upgrading works at 50 accident prone locations in the country that have been identified this year involving an allocation of RM2 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
2

7 weeks ago

Najib launches loan scheme for Ramadan traders

Jun 4 2014 10:24pm CDT | Source: Business Times Malaysia

EurAsia Cup presented by DRB-HICOM - Day One
PUTRAJAYA: Prime Minister Datuk Seri Najib Razak today launches RM45 million Ramadan Bazaar Scheme 201 ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 
Update
1

7 weeks ago

Residents bring up objection against Kidex to Suhakam

Jun 4 2014 4:49am CDT | Source: Business Times Malaysia

PETALING JAYA: A group of 20 Petaling Jaya residents held a meeting with the Human Rights Commission of Malaysia (Suhakam) over their objection against the proposed RM2.2 billion Kinrara Damansara Sky ...
Source: Business Times Malaysia   Full article at: Business Times Malaysia
 

 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Shift work can worsen asthma, pneumonia
London, July 28 (IANS) A research has found that drugs widely used to treat lung diseases like asthma or pneumonia work better with the body clock.
 
 
Decoded: What triggers sexual arousal in you
New York, July 28 (IANS) Know why just looking at an attractive face stimulates sexual arousal? Well, it takes two to tango!
 
 
Turn your selfie into emoji with this app
New York, July 28 (IANS) Tired of seeing the same yellow-faced smileys? In an age of selfies, how can emojis be far behind?
 
 
Forget injection, pills to cure hardest-to-treat hepatitis C
London/Mumbai, July 28 (IANS) On this World Hepatitis Day, there's good news for patients, particularly from India, for those suffering from hepatitis C.
 
 
 

Latest from the Network

UN calls for Gaza humanitarian truce, toll reaches 1030
United Nations, July 28 (IANS) The UN Security Council Monday issued an urgent appeal to Israel and Hamas for an immediate humanitarian truce in Gaza, where 1,030 Palestinians and 43 Israeli soldiers have been killed...
Read more on Politics Balla
 
Iran urges Muslim countries to help end Gaza blockade
Tehran, July 28 (IANS) Iran's foreign minister Mohammad Javad Zarif has called on Muslim countries to step up diplomatic efforts to help end Israel's blockade of Gaza, media reported Monday. Islamic countries and...
Read more on Politics Balla
 
Peter Jackson wore disguise to Comic-Con
'The Lord of the Rings' director Peter Jackson snuck into Comic-Con dressed in a disguise. The 52-year-old director revealed that he managed to explore Comic-Con in San Diego on Saturday (26.07.14) without being hassled...
Read more on Movie Balla
 
Lady Gaga portraits auctioned
A series of 'video portraits' of Lady Gaga raised over $1 million at auction over the weekend. Avant-garde director Robert Wilson showcased his '23 Video Portraits of Lady Gaga' series at his annual Watermill Center...
Read more on Celebrity Balla
 
Sandra Bullock's cowboy birthday
Sandra Bullock enjoyed an early 50th birthday celebration at a cowboy bar on Thursday (07.24.14). The 'Gravity' actress reached the milestone age on Saturday (07.26.14), but began her festivities early by heading to the...
Read more on Celebrity Balla
 
Kendall Jenner 'flirts' with basketball star
Kendall Jenner was seen ''flirting'' with NBA star Chandler Parsons at the weekend. The 18-year-old model and the 25-year-old basketball player were joined by her sister Kylie and two other pals at STK LA on Saturday (...
Read more on Celebrity Balla
 
Mick Jagger finds joy in birth of great-granddaughter
Sir Mick Jagger has found new joy with the birth of his grandson and great-granddaughter following the tragic death of L'Wren Scott. The Rolling Stones frontman was left devastated after his partner of 13 years...
Read more on Celebrity Balla
 
Studio reveals glimpse of new King Kong film
Legendary Entertainment's Thomas Tull has confirmed they are to make a film based on King Kong's home, Skull Island. The company's CEO confirmed the news at Comic Con this weekend when he claimed Legendary and Universal...
Read more on Movie Balla
 
CWG: Pugilist Sangwan eases into men's 81kg quarters
Glasgow, July 28 (IANS) Indian boxer Sumit Sangwan registered a comfortable 3-0 win over Mohammed Hakimu Fumu of Tanzania to reach the 2014 Commonwealth Games quarterfinals of the men's 81kg category here. The 21-year...
Read more on Sport Balla